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WHAT began as a minor diversion meant to provide dramatic relief has now become an integral part of every Bollywood film. And with it, every film actress — from Kareena Kapoor to Lara Dutta and Shilpa Shetty to Esha Deol — has to perform an item number as part of her role. That hot is cool is proved by the fact that these extraneous, but sensuous numbers as the USP of all new movies — whether it is Esha dancing to Dhoom Machale in Dhoom, Dia Mirza swaying to Mujhe tumse mohabbat hai in Tumsa Nahin Dekha or Mahima Chadhury cavorting to Humnasheen O Humnasheen in Dobara. Even Aishwarya Rai, who went on record to say that she does not require the "hot babe" tag, could not resist the temptation of a wet look for Ishq Kamina in keeping with the tradition started by Raveena Tandon (Tu cheez badi hai mast mast) and Shilpa (Looted UP and Bihar). "If you have it, flaunt it," says Amrita Rao, the sultry siren of Main Hoon Na. "In the glam business, you have to look larger than life. You can be a great actress, but being cold does not help. It is important to look glamorous. But having said this, you don’t have to shed clothes to look hot." Actresses like Sameera Reddy, who did Darna Mana Hai, Yana Gupta, who did Babuji Dheere Chalna and Isha Koppikar, the Khallas girl, have made it big on account of item numbers. Adds producer Sajid Nadiadwala: "By doing item numbers, actresses definitely add a new dimension to their personality. Not only do they get to play the ‘good girl’, they also show that they can transform into sizzlers if need be." This apart, it also helps the actresses during stage shows if they have strong item numbers to their credit. When they go for stage shows, the organisers want to know many popular songs thay have to their names," informs trade pundit Taran Adarsh. "For one item number, the going rate is Rs 1.5 million!" An item number also
helps to further an actress’s career in the shortest possible time.
"It is promoted extensively on all TV channels," adds
Adarsh, "So the actress and the look she projects remains in
vogue, long after the film is off the theatres. And irrespective of
the box-office outcome, they’ve hit a jackpot." |
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