Sunday, May 16, 2004 |
THE trend these days is that if you have something to say, you should say it with fashion. Whatever you want to sell, sell it through fashion shows. If a textile company wants to promote its clothes, the model should be scantily clad so that the brand sells. Prime Minister Atal Bihari Vajpayee showed his concern about the trend in a lighter vein by remarking that the way present-day fashion shows were being organised, people might just stop wearing clothes. Watch any fashion channel (if your family permits), and you will observe that there is no clear dividing line between wearable clothes and non-wearable clothes. Laloo Prasad Yadav appears to be highly impressed by these fashion shows. Most of the time when he makes an appearance on TV, he is scantily dressed, in a dhoti and baniyan. In his own special style, he is also a brand name. It’s another matter that someone may be found fighting with his barber, "What have you done? Why have you cut my hair like Laloo’s?" Mayawati is selling the BSP ideology with a stylish haircut and trendy suits. She wants to convey that if a person from the upper class can enjoy the latest things and have lavish birthday celebrations, why not a Dalit? Jayalalithaa can be crowned the top political beauty if a fashion competition is organised for female political heavyweights. Uma Bharati’s haircut and dressing style is best suited for the cause of cow protection. In the next General Elections, don’t be surprised if the political parties release their manifestoes at glittering fashion shows. I’m sure people will forget the parties’ promises, but certainly no one will forget the cute models. |