Why the outsourcing hungama
Chanchal. K. Sharma
THE
most puzzling and thorniest issue that has generated heat in the
American politics resulting in worldwide debate is the swelling up of
the ‘offshore outsourcing phenomena’ across the globe. The Business
Process Outsourcing (BPO), as it is called, is not a new phenomenon.
Rochester, a New York-based company, for instance, has been outsourcing
payroll processing for small businesses since 1971. Thus the process
itself is not new but with communication technology (especially the
Internet) lending itself to the BPO process, a new phase seems to have
begun. Companies in the USA and Europe can now transfer a significant
amount of back office work and call centre jobs to developing countries
and operate them efficiently.
Outsourcing has become a
contentious political issue in the US and other rich countries from
where jobs are being outsourced. People in the USA, UK and Australia are
protesting against the shifting of jobs overseas. In the USA, as a
result of public pressure, the first Federal law against outsourcing was
passed on January 23. As soon as the Bill was passed, there was a flood
of reaction from those countries that were being affected.
The USA is outsourcing
predominantly to India and China and to a comparatively lesser extent to
the Philippines and Russia. Britain is outsourcing mainly to India.
France is outsourcing to Northern Africa, Spain to Central America and
Germany is outsourcing to West Africa and Eastern Europe. In fact cost
reduction, quality control and productivity are the three reasons as to
why the concept has attracted the corporate world. BPO is a consumer
driven process. Consumers want lower prices and free choice.
Apart from the consumers,
it is the English speaking developing economies like India that have so
many things to gain from the emerging trend of outsourcing. India is
increasingly seen as the BPO destination of the world due to reasons
such as the availability of cost competitive talent, appropriate time
zones, especially with the USA, which reduces turn around time,
availability of infrastructural requirements and government support. BPO
concept has emerged as the saviour of the Indian industries that was
grappling with revenue problems. But there are losers too. The problem
of job loss in outsourcing countries is real. According to University of
California Berkeley (UCB) study report a total of 14 million US service
jobs were at risk of being sent overseas. Forrester Research, a market
research firm predicts that at least 3.3 million white-collar jobs and $
136 billion in wages will shift from the US to low cost countries by
2015.
Thus much of the
controversy over outsourcing in the USA is directly linked to the jobs
scenario. Does the January 23 Bill mean that America is moving a step
away from free marketism? Is America losing its standing as an open
society? Till recently, the US was overwhelmed by hypocognition (The
term used by Frances Moore Lappe’ in Hope’s Edge, 2002) by virtue of
which they conjured up all positive images of globalisation and could
not understand what really was going on or that there was anything wrong
with the globalism or free trade. Now they are being tormented by the
monster they themselves had so passionately patronised. This monster
just knows ‘the single principle of highest return to existing wealth,’
that’s all.
People in the USA are
demanding that the subsidies from the outsourcing companies should be
withdrawn, tax breaks should not be given to them and more punitive
action be imposed to make this practice of going offshore too costly for
American businesses. But this neo-protectionism is too weak to counter
the emerging tide of BPO that makes an immense economic sense to the big
business groups in USA. The business groups and the countries that are
beneficiaries of the BPO have completely disapproved of the US
government’s move to ban outsourcing. They say such a move goes
against the spirit of globalisation and is a disincentive for the
corporations that send jobs abroad. Such bans even violate regulations.
Under the WTO norms, the US government has committed that it will not
restrict any entity belonging to a WTO member country from providing
services to US entities from outside the US. On this basis, the US also
become liable to face legal challenge at the dispute resolution tribunal
of WTO. The Indian line of argument is that the ban won’t effect
Indian BPO business in any way as the government dealing constitute only
2 per cent of jobs that are outsourced from America, yet the move
deserves to be opposed as a principle since it is against globalization
and free trade.
Academics are attempting
to work out a ‘replacement theory’ to reassure that in the US new
jobs will take the place of the hundreds of thousands of programming,
call-centre, and other jobs shipped out to the Asian countries. They
frequently point to the US at the start of the 1900s, when about half
the population worked in farming. Today it has reduced to about 5 per
cent with all kinds of jobs having replaced farming.
Despite all positive
points that are highlighted in support of the BPO phenomenon and despite
the fact that India has everything to gain, one cannot feel easy. Human
issues are involved and there is a real problem of transition. One
cannot go and tell the losers what study reports are saying about ‘short
term pain and medium term gain’. The so-called short-term pain is
extinguishing the flame of their life.
There are those to whom
protectionism is the answer but in reality, far from solving the
problem, it might create new ones. American products will be more
expensive if outsourcing is prohibited. They will be ousted from world
markets and the American people will lose their jobs. On the other hand,
if the US allows outsourcing to continue then the American MNCs will
transfer a lot of jobs to India. The Americans stand to lose in either
situation. Thus the challenge here is of choosing the lesser evil. A
company in the US or elsewhere in Europe has two options; either to
offshore 10 per cent of jobs and save 90 per cent or to offshore none
and lose all.
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