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E-com book studded
with case studies
E-commerce means using the Internet and the World Wide Web to transact business. Before mid-nineties, this technology was nowhere but between 1995 and 2000 AD, there was an exceptional growth of over 100 per cent. E-commerce has created a new electronic market where prices are transparent and products genuine. E-commerce can be categorised into B2C (Business-to-Consumer), B2B (Business-to-Business), C2C (Consumer-to-Consumer) and P2P (Peer-to-Peer). M-commerce is closely related to e-commerce with the only difference being that in the former mobile phones are used to transect business. The book under review gives every bit of information related to e-commerce. The book is divided into four parts, which are further subdivided into 14 chapters. What’s unusually refreshing is that the book is truly inspired by live examples and every chapter starts with an introspection of commercial Websites. For example, in Chapter 1 a brief description of Amazon.com precedes the actual flow of the matter. The authors have provided a small description of information that are real-world vignettes drawn from the published matter and technical Websites at the end of each chapter. These boxes have been called ‘Insight.’ Insight on Enkido at the end of Chapter 3 provides good piece of information on technology upgradation of Internet connectivity. What sets this book apart from rest of its ilk are the case studies given along with each chapter. A case study on Napster is topical as well as historical. The study sheds light on this music swapping portal of yesteryears and the subsequent turnabout that this portal underwent. The manner in which they now do their business is entirely different from the way it was earlier. ‘Napster Rocked’ that forms the part of Chapter 1 delves into how Napster, once considered to be the best peer-to-peer e-commerce Website, was shut down owing to legal wrangles involving the Copyright Act. Another case study is on Priceline.com. This site was supposed to act as a bridge between the seller and the consumer couldn’t perform as per expectations because of various unforeseen reasons. Such case studies that are 14 in all provide an in-depth knowledge about the vast gap that existed between what a commerce Website was perceived to be and what it actually was ultimately.
Apart from these issues,
the book focuses on the issues related to the security threats like
virus attacks, credit cards frauds and hacking with technology
solutions. |
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THE
Internet has revolutionised every aspect of human life and the way
commercial transactions are done have been transformed the most. With
the advent of the Internet, the concept and language of business has
almost changed, which is termed as e-commerce or electronic commerce.