Saturday,
October 11, 2003 |
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BHAG means an ambitious or difficult plan or goal. BHAG is an acronym for the phrase ‘big, hairy, audacious goal’ that was given recognition by Stanford professors Jim Collins and Jerry Porras for their book Built to Last, published in October, 1994. Earlier, Jim Collins had used BHAG in an interview with Tom Brown. (On the edge with Jim Collins, Industry Week, October 5, 1992) Collins said, "There are two basic parts of an effective vision: First is a "Guiding Philosophy" — a set of core values and principles like the Declaration of Independence. Second is a bold mission, or what I like to call a BHAG — a big, hairy, audacious goal — like our national goal in the '60s to go to the moon by the end of the decade." If a company says, "Our BHAG is to revolutionise telecommunications technology on the earth" then that company has some way to determine up and down the line whether people are doing things consistent with that vision. The global epidemic of
obesity has given the neologism, globesity, a blend of global and
obesity, coined by the World Health Organisation. "Paradoxically
coexisting with under nutrition, an escalating global epidemic of
overweight and obesity — "globesity" — is taking over
many parts of the world." (Controlling the global obesity
epidemic, World Health Organisation, 1998). According to WHO, even
with the presence of under nutrition, the earth’s citizens are
gaining weight and slowing down, with 750 million overweight adults
and 300 million obese people. |