Monday, August 11, 2003 |
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Feature |
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Flat future
Peeyush Agnihotri
COMPUTERS,
like figure-conscious teenagers, are going anorexic. In a trend that
certainly cannot be termed as the thin edge of the wedge, the PC is
getting thin on the top. To put things straight, LCD (Liquid Crystal
Display) monitors are phasing out the CRT (Cathode Ray Tube) ones.
CRT vs. LCD
If processor is the brain
of a computer, monitors are its face. Ever since the birth of the PC,
both monochrome and colour monitors have been built round the Cathode
Ray Tube or CRT. A CRT works by moving an electron beam across the
screen. Each time the beam is shot across the screen, phosphorous dots
on the inside of the glass tube get lit, thereby illuminating the active
portions of the screen. Images are created by drawing many such lines
from the top to the bottom of the screen.
The ‘illuminating
process’ has undergone a sea change. LCD monitors use a distinct
technique. LCD monitors utilise two sheets of polarising material with a
liquid crystal solution between them. Cholesteryl benzoate crystals form
the fulcrum of this technology. An electric current is passed through
the liquid that causes the crystals to align so that light is blocked
and image is formed.
Thin Film Transistor (TFT)
types of LCD monitors are the more advanced ones. In TFT LCDs every
pixel is controlled by three or more transistors, providing a
combination of colours.
Trend
Hulking CRT monitors drain
a lot of power, which LCDs do not. It is the survival of the fittest.
Wafer-thin LCDs are gradually pushing the CRTs out of the market.
Sales of LCD monitors will
top $ 20 billion globally in 2003, overtaking revenue from sales of
conventional CRT (cathode ray tube) monitors, according to IDC, a
research firm. The predominant LCD size now is the 15-inch screen, but
the market will shift to 17-inch screens. The switch over is expected to
take place in 2005.
The US is currently the
world’s largest monitor market, accounting for 34 per cent of monitors
sold, followed by Asia with 25 per cent of shipments, IDC says.
The market for LCD
monitors in India is estimated to increase to one lakh units during
2003, a five-fold increase from 2002. This is expected to jump to four
lakh units by 2004, according to industry sources. Already big companies
have set up plants in India for indigenous production of LCD monitors to
cut on the export cost.
"LCD monitors are
getting very popular in the finance sector, top corporates, hospitality
sector and the call-center industry," says Sonal Anand from
Samsung, a company that recently started LCD monitor production from
Noida.
Voicing similar opinion
Satpal, vice-president of Acer outlet in Chandigarh, discloses that
Punjab Police headquarters recently opted for seven LCD monitors.
"The demand is on the rise and organisations with a tinge of
aesthetic sensibilities are going all out for such monitors," he
says.
Hold ups
All this comes at a price
though. The average flat LCD monitor available in India costs at least
four times a CRT monitor of equivalent size. Right now, the competition
is intense. However, prices are falling, albeit slowly. As the demand
increase, prices are bound to come down. As the prices come to
affordable levels, LCDs would become more popular.
In addition to the price,
CRTs also have some performance benefits. Media reports say that LCDs
suffer from poorer refresh rates and do not offer much flexibility in
terms of resolution settings. Also, CRTs provide better contrast and
colour saturation, without the text becoming blurred.
"Right now the market
is confined to the high-end and corporate segment and it may take some
time before the sales of LCD monitors achieve quantum jump. Over the
years production capacity will increase and then prices may fall to
sub-Rs 15, 000 level. It will be then that the home users will become
interested in LCDs," says Amit Rastogi from LG Electronics.
"Till then, it is CRT for them," he adds.
Advantages
Poor refresh rates, hmmm,
maybe! Then who bother when trendy looks combined with aesthetics flex
sinews in the IT sector? LCDs, being more advanced, definitely come with
a few inherent advantages. These monitors take up less space on the
tabletop and are ideal for aesthetically inclined. Secondly, no
radiations are emitted. Infrared rays emission is negligible. Thirdly,
plasma screen ensures that in case of tube burst, glass splinters do not
cause physical injury. Above all, LCD monitors consume less electricity.
For example, a 19" CRT uses 120 watts of power, while a
similar-sized LCD monitor would burn 60 watts.
Rajan Sharma, product
manager, D-Link, an LCD monitor giant, says that sleek, space-saving
designs leave more working room on the desk. They can be wall-mounted,
too. "Besides this, LCD monitors have better total cost of
ownership (TCO) with twice the lifespan, one-third the electricity usage
and minimal heat output compared to similar-sized CRT monitor."
"Flat-screen monitors
have a great future in the Indian market. Customers are increasingly
getting aware of the advantages over the conventional monitors like
better resolution and strain-free viewing. With the market growing, this
segment is seeing a lot of innovation. Presently there is a growing
popularity of 17" flat
monitors in the Indian market. The target market spans across all
verticals like SOHO, corporate and the government sector," says R.
Manikandan, DGM, LG Electronics.
Curves are out. Get ready
for straight monitors staring at you, flatly. That’s the future.
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