Monday,
July 14, 2003
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Feature |
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High attrition rate
stares at industry
Smita Mitra
AMID
growing opposition to outsourcing technology jobs to Indian firms, the
local back office services providers are also battling with a serious
issue back home - high attrition levels.
According to a study
conducted last year, some of the larger and more established call
centres in India are experiencing a 40 per cent attrition rate, compared
to the global industry average of 28 per cent.
Although lower than the
attrition rates of 70 to 120 per cent in the USA., the situation in
India’s money spinning sector is cause for worry. Many employees are
quitting because of the odd hours, high stress and the resultant health
problems.
Take, for instance, the
case of Amosha Lyngdoh, 27, till recently a call centre executive. After
two years of tedious yet demanding night shifts spent servicing clients
in the USA and irregular food habits, her body gave up.
"I blacked out
constantly. My migraine problem got worse and I didn’t feel like
eating a thing. I had to quit," Lyngdoh says. This is no isolated
case.
Sushmita Krishnan, another
call centre executive, says: "We have eight and a half hour shifts.
The most stressful are the 9.30 p.m.-6 a.m. and the 4.30 p.m.-2.30 a.m.
ones." Besides having to rotate her shift schedules every two
months, there is also the tedium and stress associated with the job.
"Once you are logged
in, you can’t fool around or take breaks. You have to work
continuously with a few short scheduled time-outs to go to the bathroom
or grab a quick bite." And there are "performance
inspectors" who ensure that there is no laxity. The high stress and
irregular hours are taking their toll on many of the mostly
just-out-of-college employees. And the only long-term solution they can
suggest is to
quit.
Achal Bhagat, a
psychiatrist with New Delhi-based Indraprastha Apollo Hospitals, avers
that while these jobs may be lucrative, there is little job
satisfaction.
The high attrition rate is
also attributed to the fact that most call centre executives do not see
their jobs as a career.
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