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Sunday, July 13, 2003
Books

Off the shelf
Politics of misrepresentation
Shelley Walia

Ideology
by Mike Cormack. B.T. Batsford Ltd, London. Pages 109. 'A3 8.99

IdeologyIDEOLOGY is the active collection of social relations and the social production of meanings; it is the representation a society gives itself in order to maintain its self-image. The understanding of social and political structures and the way they impact individual psychologies has to be understood in terms of language, media and the education system that operates as a science of ideas. This science of ideas in the Marxist sense works to bring about distortion of beliefs and ideas.

In The German Ideology, Marx and Engels argue how ideology distorts our ideas about everything in the world and the way we think is dependent on our position in the material world: ‘The ideas of the ruling class are in every epoch the ruling ideas, i.e. the class which is the ruling material force of society, is at the same time its ruling intellectual force.’

Ideology thus is often geared towards social manipulation of beliefs. Structures and institutions of society are an embodiment of ideology as much as the individual is the result of ideological construction. This "subjected being," according to Althusser, "submits to a higher authority, and is therefore stripped of all freedom except that of freely accepting his submission." Opposed to the "subjected self" is a "free subjectivity, a centre of initiatives, author of and responsible for its actions."

 


Mike Cormack provides through this book a vital contribution to the dynamism and excitement of a subject like ideology and its relevance to cultural analysis. He draws from a range of fields such as journalism, television, film, fiction thereby combining the approaches of both the humanities and the social sciences, bringing an enormous array of innovative material into the system of critical discussion. He argues that the dissident individual belongs to the category of free subjectivity, a position from where he can analyse the Althussserian concept of "Ideological State Apparatus" as well as the "Repressive State Apparatus." One is overt, the other is covert, using ideology through the institutions of religion, education, mass media and parliamentary system to manipulate the public opinion. The state thus represents the dominant class that uses the ISA to produce the dominant ideology that is made up of myths and beliefs essential for the maintenance of a society’s hegemonic status.

But here one has to be a little sceptical towards Althusser’s view of ideology as "a massively determining force against which individuals have little power to react." This would completely overrule the dissident voice that refuses to be silenced. Writing dissent has been the great instrument of intellectual freedom. It unlocks our full humanity going beyond the laws and conventions that govern civil and domestic life. And at this juncture of human history when we are faced by innumerable wars and terrorist anathemas, we are aware of dissident writings that remain indispensable to the realisation and defence of all those values that define our free will and thus ourselves. Such writings give access to the whole spectrum of imperialist intervention in different parts of the world during the last century.

Mike Cormack makes it clear that ideology interacts with the cultural production of "meanings and value," which, according to Raymond Williams, use language as a material form that depends on "specific technologies of writing" and "mechanical and electronic communication systems". The book has the potential both to interact with and to intervene in central practices and beliefs of the innumerable ideologies, which the writer first identifies and then challenges.

As is clear from Cormack’s arguments, the controlling ideology comes in clash with the marginalised voices that lead to historical change and cultural contradictions. It is a commitment to the transformation of a social and political order which is blatantly exploitative. The state policy uses ideology to reinforce power and authority. To achieve this the process of consolidation and containment is always at work, with an all-out effort by the state machinery and the various institutions to subvert any opposition. The tenuous relationship between power and subversion comes under consideration in the understanding and demystification of the legitimising basis of ideology. If the cultural materialist perspective is applied to the understanding of the working of ideology, it becomes clear that the purpose is always to bring out the restrictions and falsifications in human experience brought about by the dominant order. Politics and performance is of singular interest in the political interpretation of world events and the other relevant political documents along with any other evidence to support the case that rejects all essentialist views of the state ideological programme. For example, the repeated interrogation and subversion of the ideological foundations of the American foreign policy and the contextual influences on different nations that have come under western dominance go towards a textual reproduction of economic and political mileage. The book demonstrates historical and cultural change through the evaluation of political strategies and their reproduction in the mass media that particularly fosters a favourable image of the establishment. Thus, a selfish, political dimension of state politics emerges from such a study. Universal truths and trust in single dominant political models stand rejected by the cultural and political dimension of diversity.

Such a method of oppositional politics involves the understanding of the historical context and a textual analysis of false beliefs founded on contradictions and inconsistencies that misrepresent political motives. For example, you speak about introducing democracy in Iraq, but your underlying agenda is to put up a favourable regime that will align itself with all programmes of economic gain. Ideology gives a clear overview of the subject along with a number of case studies from politics, and other cultural products for the understanding and manipulations of cultural phenomena where "interpellation" and "subject formation" become intrinsic to the ideological analysis of any text or audience.