Adonis is associated with seasonal changes and other natural
phenomena that made ancient people invoke divine intervention.
Frazer feels that the Oriental mind is capable of accepting and
believing two opposites — science and superstition co-exist in
the Eastern mindscape. For example, Indians could assimilate
scientific astronomy along with the untenable myths of
astrology. An absorbing read.
How to Write
& Speak Effective English
by Edward
Frank Allen. Arora’s Book World, Ambala Cantt.
Pages 374. Rs 125.
English has become
the global language for communication. Even such insular and
ethnocentric societies as the Russians, the Chinese and the
Japanese are now learning the language. India is said to have a
headstart over the other non-English-speaking countries.
However, demand for good teachers of the language is increasing,
as shown by the rush for admissions to the so-called public
schools.
This volume caters
to this need. It introduces the readers systematically to the
art of writing English, making them aware of common errors and
pitfalls in using certain words. Spelling, punctuation and
pronunciation too are taught in an easy-to-understand manner.
The author emphatically underscores the importance of using
simple words. Fancy words and phrases can be irritating when
used by the inexperienced. So a language is all about choosing
the appropriate expression. This is where this book comes in
handy.
Blank Page to
First Draft in 15 Minutes
by Phillip
Khan-Panni. UBSPD, New Delhi. Pages 137. Rs 125.
So you have been
entrusted with the task of composing a presentation and do not
know how to begin? Suddenly a bad case of jitters afflicts you.
Should you make something up? No, says the author, don’t ever
fictionalise your presentation. Coming up with a credible first
draft postulates certain presentation skills, which in turn
require one to understand the processes that enable one to
marshal thoughts constructively, and then translate them into
clear messages "that others want to hear".
While preparing
the presentation one must keep in mind its relevance to the
occasion. Choose your theme carefully. In order to attract the
audience’s interest one must come up with a catchy title. It
is important to be aware of the core message. All this requires
brainstorming sessions. Some like to do the brainstorming alone,
which is fine by the author. The underlying mantra of this book
is "stay focussed".
Step by step, the
book takes the reader up the path of effective communication.
You want to sell your product, your skills or services, or have
top quality stuff in your stock, but how would the others know?
This book tells you how to let them know — effectively.
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