Wednesday,
April 2, 2003, Chandigarh, India
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‘Media should enhance
science coverage’ Ludhiana, April 1 He was speaking at the inauguration of a four-day state-level training workshop on ‘Enhancing science coverage in electronic media,’ organised by the Centre for Communication, Languages and Culture, PAU, in collaboration with the Punjab State Council for Science and Technology, Chandigarh, and the Department of Science and Technology, Government of India, New Delhi. Mr Narinder Singh opined that even today much of the scientific knowledge does nor permeate the minds of the common man and hence, there was need to pen down information about other science subjects besides agriculture on the pattern of farm literature brought out by the PAU. He cited problems like female foeticide, drug addiction, environmental pollution etc. which need immediate attention and suggested use of various modes of communication like pictures, features, films and posters to disseminate the information on these subjects. In his presidential remarks, Dr J.S. Kolar, Director of Extension Education, said the electronic media and TV channels have been focusing on the entertainment component of the programmes and science topics have taken a backseat. He stressed the need to involve media to check problems of population explosion, female foeticide and other social evils. He called upon the scientists to communicate in regional languages with the common man. Dr Neelam Sharma Gulati, principal Investigator, PSCST, Chandigarh, emphasised how effective had been the workshop on print media at the PAU and this time the workshop has been organised for script writing for electronic media. the council organised six workshops at different placed but the PAU along had the credit to bring out a book of contribution. |
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