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Google ad strategy Internet search company Google Inc. unveiled an automated online advertising program that expands its ability to place targeted ads in Website content in addition to linking promotions to search-engine results. With its move Google joins Sprinks, a property of magazine publisher Primedia Inc., in staking out the market for content-targeted Internet advertising. The new service automatically identifies the focus of a Web page identified by Google’s search engine, then serves up links to relevant advertisers’sites in a prominent area on that page. The program, rolled out last week, will be free until March 12 and then will cost advertisers the same as Google’s paid-listing service that links ads to search results, said Susan Wojcicki, Google’s direct of product management. Masquerader held A male truck driver posed as a young woman for three years while pursuing a sexually explicit e-mail relationship with an adolescent girl, the police said. Norman Rickley, 39, of Cranberry, Pennsylvania, allegedly sent e-mails to his young victim describing himself as a 19-year-old woman, who along with her sisters, was supposedly having an incestuous relationship with their father. The girl, identified as a 16-year-old from Ripley, West Virginia, was only 13 when Rickley first made contact with her in an Internet chat room, state police said. In the course of the dozens of e-mails that followed, he allegedly promised her that he would pay her family $15,000 if she agreed to leave home and move in with his "family." Rickley was charged with several felony counts, including child sexual abuse and child pornography. Robot in Antarctica A robot has been assigned the task of breaching the unexplored pockets of the sea beneath the ice shelves of Antarctica, one of the last unknown regions of the world. An autonomous underwater vehicle (AUV) called Autosub will travel through the Amundsen Sea under the Pine Island Glacier ice shelf and gather data for four projects sponsored by the Natural Environment Resource Council. The aim is to understand the interactions between the glacier and the ocean, which may reveal the effects of global warming on the Antarctic region, says a report in Nature. PC security watch A new security watch,
which can easily protect important data stored on personal computers or
other information devices, has been jointly developed by Citizen Watch
Co. and Super Wave Co. The new test model, weighing 55 grams, enables
users to guard against car thefts or home break-ins. It can also
communicate with PCs, for example, while persons wearing the watch are
using PCs, according to reports in |
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