Saturday, February 1, 2003
M A I N   F E A T U R E


Designer weddings

Designer weddings

GONE are the days when marriages used to be made in heaven. Nowadays, for the glitzy rich, they are made at the offices of entertainment companies or at the studios of graphic design firms. India’s rich and famous along with the wedding planners are going the whole hog, planning the bizarre or the super ostentatious in an attempt to make their weddings truly different. So wedding planners are stepping in as temporary household members to take on the responsibility of designing and managing the most-awaited family occasion. You have weddings with grand sets on football fields, or up in the air on an aeroplane or under water in submarines. The wedding mandaps and sets could mean creating the streets of Paris in Calcutta or setting up a Rajasthani haveli in Mumbai or the White House in Bangalore or the Mysore Palace in Delhi.

 


During the wedding season, a host of companies and professionals work overtime to arrange extraordinary theme-based wedding parties ranging from Rajasthani and rural Maharashtrian on the one hand, to authentic Tamilian and funky Hawaiian on the other. Space age, wild west evenings, Red Indian or Arabian Nights are some of the many other themes for the stretch-your-imagination-type weddings, says Madhulika Mathur, CEO, WeddingSutra.com, a popular online resource on exotic wedding themes.

So who are these usually low-profile people who work behind the scenes to lend a touch of designer elegance to dream weddings?

Burmese, Sri Lankan and western style pandals
Aruna Purohit

"I’ve been doing shaadis for over 25 years, and till date I have never repeated a theme as the social circle is similar", says 75-year-old Aruna Purohit who has designed Indian, Burmese, Sri Lankan and western style pandals for weddings. Every time a high society family in Mumbai plans a wedding, one of the first names that comes to their mind for the design of the venue is that of Aruna Purohit. Says the veteran who began life as a sculptor and painter and whose clients include the Birlas, the Bajajs and Barjatayas, "I was trained in art and was given some studio space in the Mukand iron factory by Viren Shah — now the Governor of West Bengal. At Mukand, I used scrap iron to make sculptures and designed the garden of the factory. In time, Viren’s son Suketu was to be married and Viren asked me to design the pandal and the mandap. I did my best. Overnight, I had a new career — that of designing wedding venues."

Arunaben creates unusual designs, using the world’s best and most exotic flowers, basketry, textiles, earthenware, metalware and even used sculptures and paintings as part of the wedding décor. Her accounts and experiences make more than interesting hearing. She recalls: "In one wedding in Calcutta, I was asked to develop a whole 10-acre forest as the venue for a marriage. Six months before the event, we planted flowerbeds, bushes, hedges, trees and shrubs and created landscapes of exquisite beauty with fountains and rivulets. The garden continues to exist there even years after the wedding and is today a park for visitors."

Arunaben’s work comes at a major price. The bracket extends from Rs 7 lakh for the simplest to over a crore, and this is just for the concept, not the actuals.

Space age to war themes
Wizcraft

Wizcraft is well known for its theme events which are much sought after by leading diamond merchants and prominent industrialists. Wizcraft has a special unit dedicated to weddings, and it specialises in pre-wedding parties, especially theme-based ones. Space Age, Wild West evening, Red Indians, Arabian Nights complete with belly dancers have been executed by it. Besides this, it offers a range of services — from administrative tasks like airport pick-ups and dishing super efficient hospitality for the groom’s party to managing creative tasks like the décor and entertainment for the evenings. And when there’s word about a wedding at a super-rich home, the Wizcraft team approaches the family with a slick computer presentation. Wizcraft has implemented a multitude of themes. Hold your breath, it has even staged a war theme at one wedding function: a pre-wedding party at the Mumbai Turf Club with bunkers and tents all over. The guests were dressed thematically and the stunt men were all over. Firebombs and smoke bombs added to the excitement.

A personal touch
Mansa

For those who do not want the executed feel, there is Mansa which works on arranging a special wedding with the personal touch. Mansa is run by Gurlein Manchanda and Ivan Rodrigues and they have organised weddings for prominent business families like the Daburs, Popleys, Mittals, Hindujas, Singhanias and Poddars. The stylish Gurlein Manchanda, thanks to her varied experience in interiors and pottery, lends her special creative streak, while Ivan Rodrigues with his background in rural marketing and hospitality takes care of the managerial functions. Be it a traditional Marwari meal with local delicacies or a dinner party based on the theme of "the Phantom of the Opera" or "Magic of Morocco’, Mansa does it all. They have even catered to requests for Charkola dancers from Mathura and sword fighters from Kerala.

The duo conceptualise the entire theme, plan the layout in minute detail and carry out each part of the project with clockwork precision. Nothing is too small for their planning. The crockery, the cutlery, the napkins, the chairs and tables, the drapes, the stage and the decorations along the aisles are all covered in their plan apart from the main constructions of the venue and the styling.

Fantasy weddings
Meher Sarid, Sound of Music

Meher Sarid’s entertainment company Sound of Music has been in the business of fashioning fantasy weddings and they organise over 40 marriage extravaganzas during peak wedding season.

The USP of Sound of Music is lavish themes and concepts. Some of the themes executed by Sound of Music include the ‘restaurant’ theme with three different cuisine restaurants set up with befitting decor, props and entertainment. Sound of Music charges 15 per cent of the total expenditure of the evening and the one-stop shop offers every conceivable wedding product and service: flying in Russian ballet and Egyptian belly dancers, chefs from Tokyo or even arranging a honeymoon cruise in the Caribbean.

Arabian Nights and ancient Roman themes
Amrish Pershad

Amrish Pershad of the Monsoon Wedding fame dreams up some of the most exotic fantasies. Pershad has a team of 15 working under him and they include skilled kaarigars from Bengal who create anything from a replica of the White House to the Umaid Bhavan Palace. The most extraordinary request that his team had to handle recently was an ancient Rome theme wedding. Amongst other things, they had to create Roman pillars in plaster of Paris that were draped with flowers.

Bollywood-inspired weddings
Ferns ’n’ Petals

Vikas Gutgutia’s company Ferns ’n’ Petals offers a variety of options and themes which range from being the low-budgeted purely floral to havelis, Mughal palaces that are draped with ethnic fabrics like zardosi, brocade or jamawar for relaxed budgets. It not only handles the décor but also invitations, menu cards, gift packing, trousseau packing and even co-ordinated clothing for the stewards and music and entertainment personnel to match with the theme. The fact that Indian weddings have become ‘Bollywoodised’ is proved by the increasing film examples suggested by Gutgutia’s clients. Explains Gutgutia: "Many clients want the strewn petal look, as often seen in films, while some want to create the Kuch Kuch Hota Hai look. Others want marigolds hanging just like they did in Hum Aapke Hain Kaun."

— India News Feature Service
Photos by Subhash Sethi

Tantalising themes

Water, water everywhere

IF being surrounded by the sea gives you a complete high then this is it. You could have an afternoon wedding on the dhow which could accommodate less than 80 guests in a cool, pollution-free ambience. The select guests could arrive at the wedding venue in the comfort of a boat. The bride and the groom could have the privilege of arriving in separate speed boats (horses and palkhis are completely out!). You could have the dhow anchored or keep it moving at a very slow pace while the ceremony goes on. The 80-odd guests would also serve the purpose of protecting the sacred fires from the chilly winds. Serve them salads and starters like assorted canapés, fondues and open sandwiches. If you’d like to invite more guests, you have the option of hiring a catamaran (could accommodate around 200 guests) or a barge which is large enough for around 500 guests.

A water wedding would cost anywhere between Rs 1,500 and Rs 2,000 per guest and this would include the cost of hiring boats, the venue rentals and décor and the food. This theme may necessitate the hiring of a wedding planner because liquor licences, port trust and police permissions could be a very time consuming experience if done on one’s own.

Rural Rajasthan

A heritage palace hotel in Rajasthan or the natural environ of a desert in Rajasthan could have a charm of its own. But if you can’t travel that far, you could recreate a mini Rajasthani fort at most venues in your city, be it at a huge ground or any other open-air venue.

The creation of sets and pandals would be a mammoth task and would demand the best of pandal designers and executors. Complete the look with the presence of Rajasthani folk dances, puppet or mimicry artistes.

The masala milk and mithais by cooks from Calcutta would more than suffice for culinary rejoice. Rajasthani bedsheets and cushion cover would add to the ground level finery.

If you’re in Rajasthan, luxury tents pitched in the middle of the desert, bonfire barbeques and camel rides would create a charming evening. A medieval-style feast with unusual but traditional dishes should make a perfect cuisine. A Rajasthani mela with mehndiwalis, bangle-makers and jugglers would complete the look. Dress up the bridal couple like a Rajasthani prince and princess complete with the crown and tiara. Persuade your guests to get into the spirit of the moment by wearing bright-coloured Rajasthani turbans, silver jewellery and clothes with mirror work!

The fairy tale

A once-in-a-lifetime opportunity to experience your Prince Charming and Cinderella fantasy (complete with exotic surroundings!). Serve food that’s fanciful and dreamy. Have each course served amidst dry ice to conjure up the magic. With the wave of a magic wand and preferably with the help of a professional wedding decorator, any hall can be transformed into a mini palace. For the décor, consider ice carvings. The bride and the groom can wear trendy, non-traditional wedding outfits. Persuade the guests to arrive in costumes.

Request key people in the wedding party to go all out to display their garb!

A family castle or fantasy theme would especially excite the kids. Hire a venue like "Fantasy Land" or recreate the swarg ambience with a waterfall of fireworks, fun rides, props depicting paradise, smoke and dry ice all over.

Going to Goa

If your city is hot and humid and if you have the means, take your wedding guests for two or three days’ party in Goa. For the first evening, hire a beach shack at one of the private beaches for a chill-out evening. Hire a live Goan band or a DJ for the perfect musical ambience. If you want to stay away from anything that holds a five-star tag, you could host the next day’s reception in an old Portuguese bungalow, the charm of which is unmatched. Entertaining in Goa is as or even more expensive than the expenses at a major metro. An evening complete with live entertainment, food and venue rentals could work out between Rs 1,500 and Rs 2,000 per guest.

Reach for the skies

So you’ve heard about the wedding in the Popley jewellers family for which they hired an Air-India aircraft sans the seats. While the ceremony went on, the plane flew for a little over 2 hours around the Mumbai skyline. This may have attracted a lot of attention for being the first of its kind in India, but a wedding in the sky is quite different from a wedding in an Air-India aircraft.

The natural look

If you consider huge sets and plaster of Paris props to be too loud, a simple natural look could be a perfect alternative. Choose a venue with a beautiful garden and use natural treasures like cane, bamboos and tropical flowers to heighten its beauty. And with this simple effort you can create magic.