It’s romantic, she
says; Boring, says he THE visual message is as powerful and popular as voice. That’s what Samsung survey on SMS has revealed. The company, after deciding to launch SMS-friendly phones, initiated a survey, Samsung N500, covering Delhi, Mumbai and Bangalore. The target audience was a mix of students, professionals across both genders. The survey findings are interesting. SMS may eventually replace e-mails. It was found out that persons prefer SMS greetings to conventional greeting cards. SMS, besides helping in reduction of talk time, also is being currently used to stay in touch more than it is used for tasks. The finding further says that SMS is not seen as a disturbance at all. Women and students find it ‘romantic and sexy’ while men use it for business purposes though overall they find SMS-ing slightly boring as compared to women. Ringtones are being downloaded from the Net and mobile users primarily use SMS for keeping in touch with friends and family. The survey found that serious applications like mobile banking and bill status is still not popular, though it is picking up in Mumbai. According to this survey, the most popular SMS was Wassup and 42 per cent respondents say that this is the message they send most often. The second most popular (29 per cent) and the third most popular (22 per cent) SMS messages were ‘Please call’ and ‘On my way.’ Nearly 62 per cent of the respondents said that they use emoticons in SMS. Fortyeight per cent women expressed ‘hugs,’ ‘kisses’ and ‘slap’ in their SMS while just 25 per cent men did it. The survey says that SMS is largely perceived to be smart and useful in metros. Fifty five per cent of the total respondents say they play games on their mobiles. The most popular games cited were Snakes, Space impact, Hexa, Bantami, Casio etc. One of the interesting anecdotes narrated to the survey team a girl said that she sent a really naughty SMS to her boyfriend that was received by her boyfriend’s dad. Daddyji responded =
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