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Monday, August 12, 2002
Feature

India ideal for BPO
Nikita Singh

BUSINESS process outsourcing (BPO) forms an important part of the ITES (IT-enabled service) industry and is all set to grow exponentially in the years ahead. BPO means delegating back-end administrative functions that are necessary to run a business but are not a part of the core business. Companies are increasingly outsourcing key business functions and their related IT operations. The BPO industry is built around the raison d' etre of efficiency and cost-effectiveness. With the current focus on core business capabilities many companies are outsourcing select business functions to expert partners. BPO takes a set of activities and takes on the responsibility of re-engineering the entire way the operation is done. Outsourcing is required in different areas like finance, health, accounting and human resources of companies. Globalization, competitive markets, mergers and acquisitions are the primary stimuli for business-process outsourcing. By outsourcing business processes, companies can get a firm assessment of the cost of running their operations.

BPO has numerous advantages. It is used to achieve cost reductions. This is made possible through process improvements, re-engineering, and use of technologies that reduce and bring administrative and other costs under control. Secondly, with the day-to-day back office operations taken care of the management is free to impart more time to building the company's core businesses. Then rather than recruiting and training personnel, BPO ensures that domain experts from another company provide the needed guidance and skills.

India's abundant skilled manpower has made it a target destination for multinationals to back-end their operations in India. India ranks high in areas such as qualifications, capabilities, quality of work, linguistic capabilities and work ethics and thus is ahead of competitors such as Singapore, Hong Kong, China, Philippines, Mexico, Ireland, Australia and Holland, among others. Indian companies have unique capabilities and systems to set, measure and monitor quality targets. In specific ITES categories, Indian centres have achieved higher productivity levels-for example, the number of transactions per hour for back office processing, than their Western counterparts. Also, India is able to offer a 24x7 service and reduction in turnaround times by leveraging time zone differences. India's unique geographic positioning makes this possible. Many state governments in India are offering incentives and infrastructure to set up IT enabled services.