Monday, August 12, 2002 |
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Feature |
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India ideal for BPO
Nikita Singh
BUSINESS
process outsourcing (BPO) forms an important part of the ITES
(IT-enabled service) industry and is all set to grow exponentially in
the years ahead. BPO means delegating back-end administrative functions
that are necessary to run a business but are not a part of the core
business. Companies are increasingly outsourcing key business functions
and their related IT operations. The BPO industry is built around the
raison d' etre of efficiency and cost-effectiveness. With the current
focus on core business capabilities many companies are outsourcing
select business functions to expert partners. BPO takes a set of
activities and takes on the responsibility of re-engineering the entire
way the operation is done. Outsourcing is required in different areas
like finance, health, accounting and human resources of companies.
Globalization, competitive markets, mergers and acquisitions are the
primary stimuli for business-process outsourcing. By outsourcing
business processes, companies can get a firm assessment of the cost of
running their operations.
BPO has numerous
advantages. It is used to achieve cost reductions. This is made possible
through process improvements, re-engineering, and use of technologies
that reduce and bring administrative and other costs under control.
Secondly, with the day-to-day back office operations taken care of the
management is free to impart more time to building the company's core
businesses. Then rather than recruiting and training personnel, BPO
ensures that domain experts from another company provide the needed
guidance and skills.
India's abundant skilled
manpower has made it a target destination for multinationals to back-end
their operations in India. India ranks high in areas such as
qualifications, capabilities, quality of work, linguistic capabilities
and work ethics and thus is ahead of competitors such as Singapore, Hong
Kong, China, Philippines, Mexico, Ireland, Australia and Holland, among
others. Indian
companies have unique capabilities and systems to set, measure and
monitor quality targets. In specific ITES categories, Indian centres
have achieved higher productivity levels-for example, the number of
transactions per hour for back office processing, than their Western
counterparts. Also, India is able to offer a 24x7 service and reduction
in turnaround times by leveraging time zone differences. India's unique
geographic positioning makes this possible. Many state governments in
India are offering incentives and infrastructure to set up IT enabled
services.
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