Monday, July 29, 2002 |
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Feature |
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Where have they gone?
Bernhard Warner
Stock
market disarray has silenced one of the Internet's most consistent
voices - scores of amateur investment 'pundits' who flocked to online
message boards with their own brand of financial advice. Discussion
groups dedicated to stocks - a reliable cache of oddball tips during the
bull market run - have grown eerily quiet since the glory days. The Net
has now become home to a hard core of wiseacres, bemoaning slumping
markets and slipping in advice for good measure.
Frequented by investors
with varying levels of experience, "stock boards" serve up a
mixed bag of investment advice, heated rants and often, humorous
observations.
They became wildly
popular in 1999 and 2000 as stock markets soared and individual stock
pickers enthusiastically hunted the backwaters of the Net for whispers
of the next big thing.
Message boards even
turned ordinary persons into celebrities. During the dot-com boom,
Manhattan burrito seller-turned stock picker "Tokyo Joe" Park
had a loyal following that hung on his every message board posting. But
with faith in the world's global stock markets waning, enthusiasm for
posting to the boards has fizzled too.
Not surprisingly, the
doom and gloom is denting the popularity of financial Websites, which
attracted a dedicated following of online traders during the boom years.
Traffic to British, French and German personal finance Websites dropped
sharply between May and June, according to Internet measurement firm
NetValue. NetValue
reported the aggregate number of unique monthly visitors to the top
seven UK financial information sites, including Oanda.com,
Thisismoney.com and Xe.com, fell 11 percent, from 1.7 million in May to
1.5 million in June.
The number of users
heading to US online trading sites, also tailed off in the first four
months of 2002, according to Nielsen NetRatings.
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