 |
|
Learn the ‘e’ of
commerce in New Economy
If you are a manager who wants information and analysis about e-commerce to help you navigate the New Economy better, then The Asian Manager’s Handbook of E-Commerce by Rajesh Chakrabarti and Vikas Kardile is the book for you. This book deals almost exclusively with e-commerce that is just one branch of this medium. The authors while giving you an analytical view steer you through the different lanes and alleys of e-commerce activities. After giving an introduction and overview to the Internet revolution and e-commerce and their impact on the global business environment, the book takes a closer view of e-commerce activities. It explains and analyses in detail the various business models like re tailing on the Web, business-to-business (B2B) e-commerce, and the economics of ISPs, auction sites, portals and search engines. Details of various electronic payment systems and also the regulatory framework regarding laws and taxes on the Internet follow. The book views stock markets, worldwide trends in e-commerce and the Internet, before examining a case study on creating an e-business venture. While addressing these topics the authors first explain the macro concept and then proceed to the micro issues. The book is targeted to help the business manager evolve a management strategy for e-commerce and it, therefore, explains the various concepts in an easy to understand non-technical language. The book addresses the concepts from the basic principles and fundamentals upwards and is easy for even those with no prior e-experience to understand. In fact, it simplifies and clarifies a lot of queries regarding the intricacies and functioning of the Web. The last chapter on
building a Web-based venture in India takes the reader through the
creation of the business activities of the portal www.agriwatch.com.
From the beginning of an idea in December 1999 to facilitate trade in
agri-commodities, to its achieving a significantly high volume of
business, a large customer base and a wide range of products and
services in November 2000, the chapter charts the journey of Agriwatch
from concept to a mature business. It highlights the need for e-commerce The authors are of the
view that in spite of the decline in stock prices of several e-commerce
companies and the shutting down of thousands of Websites worldwide, the
Internet is here to stay and its impact in the economy and society can
only grow stronger over time, while e-commerce becomes an inseparable
part of doing business. |
||||||
 |
||||||
IN
the ongoing communication revolution, the borderless Internet has
changed the rules of business. Old barriers to entry have crumbled under
new threats, new start-ups have vanquished established brands and whole
new industries have emerged from the possibilities unleashed. The
Internet is an inter-active medium that helps organisations become more
focused, leaner and efficient in a "winner-takes-all" business
environment.