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To capture this market in an increasingly competitive environment, the study noted that major mobile phone makers are dividing into two camps. Motorola Inc. , Sony-Ericsson and Siemens are trying to draw consumers through low-end phones, while Nokia and Samsung are attempting to capture the market with the strength of their brand and greater functionality, the study said. "The validity of these strategies will determine which handset vendors dominate in 2005," said Jane Zweig, chief executive of the Shosteck Group. As wireless operators switch to advanced wireless networks with high-speed Internet access, the difference in price between the old and new technologies will be key in the adoption rate of new mobile phones, the study said. In other words, the price difference must be minimal to convince consumers to buy new phones that can take advantage of the next-generation networks. Colour screens will be
a driving factor in encouraging consumers to try the advanced data
features, the Shosteck Group said. |
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THE
future success of mobile phone makers will depend on their ability to
sell "replacement phones" because 77 per cent of total
global unit sales by 2005 will come from consumers intent on replacing
older phones, said a study released last week.