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Sunday
, April 21, 2002
Article

HALF NOTE
The ring of cash is
music that matters
Jawahar Wattal

Money, money, money

Must be funny

In the rich man's world.

 

Money, money, money

Always sunny

In the rich man's world.

 

Aha aha

All the things I could do

If I had a little money

It's a rich man's world.

It's a rich man's world.

THIS ABBA song, which went on to become one of the biggest hits of all times, is an apt descriptor of the phase the Indian music industry is passing through at present. Ironically enough, the only thing that is music to the industry's ear these days is the ring of the cash registers.

While the 60s saw the entry of black and white music videos, the 70s ushered in colour versions and the advent of Doordarshan and the all-time favourite music countdown, Chitrahaar, whose ratings then can only be compared to the Big-B driven quiz show Kaun Banega Crorepati. But with the passage of time, and the entry of multiple entertainment channels, Chitrahaar lost out to musical shows and 24-hour music channels like Channel V, MTV, ETC, ETC Punjabi, Lashkara, B4U, Sony and Zee to name a few.

 


HMV, which had monopolised the music scene for long with its pricing principles, had to face competition from companies like T-series, Tips and Venus in the 80s. The 90s saw a hike in the prices due to the boom in the pop music segment. These days, you can't help noticing the innumerable promotional ads selling music CDs at throwaway prices ranging anywhere between Rs 65 and Rs 99. Seems like the music industry has lost the confidence to sell its products even at prices that were prevalent a couple of years ago. Unfortunately, this is not a result of surplus production but a fallout of bad production, poor A&R practices and an attempt to package bad dreams in sweet-smelling perfume bottles. Even the channels that once ruled the roost like Zee with its popular TVS Saregama or Channel V Awards, seem to be trying to stem the downturn in their viewership graphs by indulging in publicity gimmicks in the hope of pushing up their TRPs. The most recent example is the Channel V Popstars tamasha. Wonder whatever happened to the winners of TVS Saregama and Close Up Antakshari contests? Those winners had been promised big deals by the doyens of our music industry. Surprisingly, we've never heard of them since!

Another point that needs to be highlighted is that music legends like Lata Mangeshkar and Asha Bhosle, and artistes like Baba Sehgal, Alisha Chinai, Remo Fernandes, Shaan, Lucky Ali, Sunidhi Chauhan and Shubha Mudgal were not creations of any star search or talent hunt. They scaled the peaks of their career by sheer dint of hard work and pure talent. There were no short-cuts to their success. I wish the girl band that Channel V is planning to launch later this year all success and hope that it doesn't go the Spice Girls’ way.

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