Yahoo!
and FIFA sign deal
US Internet company Yahoo! Inc. and world soccer governing body FIFA have signed a joint deal over the management and running of the official Web sites for the 2002 and 2006 World Cups, Yahoo! said. Yahoo! will exclusively produce, market, host and, with FIFA, sell sponsorships of the official co-branded web site of the FIFA World Cup at www.fifaworldcup.com, it said. The deal includes the 2002 World Cup in Korea and Japan and the 2006 World Cup in Germany. During the last World Cup in France, the official Web site www.France98.com registered 1.1 billion page views during the 33 days of the event. As part of the marketing agreement,
Yahoo! will have two on-field advertising boards in each of the 20
stadiums where the 64 World Cup matches will take place, it said. |
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