Monday,
August 27, 2001 |
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Article |
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Asian Net sector
has room to grow
THE
Asian Internet sector has room to grow as no clear winners have
emerged, NetValue says.
"Within the
individual Asian markets, the industry is extremely fragmented,"
Clayton Fitts, NetValue’s vice president of Asia-Pacific sales and
marketing, said in a statement.
The top five Internet
sites in Hong Kong, South Korea, Singapore and Taiwan control only 25
percent of the total minutes spent by users online, the Internet
measurement company said.
In comparison, the
top five Internet properties in the United States control close to
half of all user minutes.
Share of minutes is a
tangible measure of brand loyalty on the Internet and companies
controlling a greater proportion of online minutes are industry
leaders, the NetValue report said.
"Share of
minutes by companies outside of the top 10 properties drops to less
than one percent each in most markets," Fitts added. "This
illustrates a potential for a handful of companies to take
control."
Asian markets are
dominated by a mix of both international and local players, with
Yahoo! holding top spot in Hong Kong, Singapore and Taiwan.
AOL Time Warner, which controls the
bulk of user minutes in the USA, does not feature among the Asian
countries surveyed.
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