Because what else can a man be?

Because honourable behaviour comes hard; dishonourable behaviour is just being your natural self.

Because women habitually and irresistibly fall for cads; they marry gentleman.

Because cads bring out the best/ worst in women. Remember Scarlett O’ Hara falling for Rhett Butler more intensely than for Ashley Wilkes and actually living a life with him and becoming heroic herself in turn?

Because you believe in everything for yourself and don’t think of doing anybody any good. You want to survive the battle for survival and ensure the survival of your species.

Because self-interest is the best interest. Where is the morality involved?

Because the world is not about sentimental fools, who, rather than get on with life, stay stuck in the quagmire called principles.

Because you rush in where ‘gentlemen’ fear to tread. Of course, to your great advantage!

Because life with a cad is a roller-coaster ride and not a humdrum existence in which the only excitement is a fly disturbing you during your daily afternoon seista.

Because being a cad you will let down the girls so many times that they will learn to stand on their own feet. It is your contribution to women’s empowerment.

Because you will introduce her to the pleasures of crying into her own pillow. No girl’s life is worth its while if there is not a wet pillow in it.

Because women never get over their itch to reform a cad. It is a lifetime’s work and more, and you will be gifting her with an agenda.

Because she will never have to tell you to get lost. You will disappear before she can flutter her eyelashes, or say ‘periwinkle.’