JV on software SEATTLE-based Global Market Insite (GMI), an e-business application provider for global market research, and London-based QualiQuant, a business solution provider, have announced a joint venture for the development and marketing of the QualiQuant Toolkit TM. Using GMI’s Web-based software, the
product will allow the fusion of qualitative and quantitative research
to be performed, both online and offline. QualiQuant Toolkit is tightly
integrated with GMI’s Net-MR platform for market research as well as
GMI’s global consumer panel, thereby significantly streamlining the
processes related to the implementation of multi-country research.—
TNS |