Saturday, April 21, 2001 |
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WESTERN wear had always been an option Indian designers were aware of but never got serious about. At best, they would mix and match certain design elements of ethnic outfits and ended up creating queer, hybrid styles that were neither here nor there. Such clothes were passed off as east-west fusion wear. Not any longer, though. Designers are increasingly coming to terms with changing lifestyles and the need for "practical clothing" for the upwardly mobile (read westernised) Indian woman. But even then, some
very diverse and often conflicting signals are emerging. "It is
too early to predict which silhouette, colour or fabric will prevail
over others," opines Neeraj Kapur, a Mumbai-based textile
consultant. "But there are definite design directions we are
observing, which could be trendsetters later." |
Significantly, all these trends are, for once, completely indigenous and driven by demands of comfort and convenience. Climatic conditions and, above all, the availability of a variety of imported material are having a decisive say in style directions. Besides, as Kapur puts it: "Style predictions emanate from certain existing socio-economic-aesthetic situations that send feelers on what the future holds. For instance, matt textures and the look would be a natural corollary to an economy experiencing depression." By the same token, boom time would herald a season of high profile labels, and of gloss and shine. "Of course, the classics would stay, but within the matrix of the myriad, fluctuating and whimsical attitudes of the modern generation." Adds Rajiv Goyal, a veteran at making design forecasts: "The factors that decide fashion trends are market availability of that particular textile, what designers are capable of offering and, most important, the prevailing aesthetic sensibility of the Indian milieu." In this respect, general expectations in western wear are towards those styles that can be made adaptable to a variety of silhouettes. There is also a clear accent on reds and greens with denim and lace being the other strong influence. "The whole direction is towards the vibrant and vivacious primary colours, comfortable fits and modernism," explains Kapur. "Otherwise, the Indian working woman could as well stick to her sarees and salwar-kameez ensembles which would never go out of fashion." Designer Namita Gopinath says the scenario is swaying towards "mood-enhancing" outfits. As one who specialises on made-to-order western wear, she points out that ultimately it would be the "sporty-hip look" with short, corded skirts and peppy jackets that would determine sartorial tastes. "In other words, Indians would
go in for those clothes that would promise an emotional high on the
one hand and give value for money on the other hand,’ Gopinath
explains. "So don’t be surprised if you see a lot of mix ’n’
matches and designers working exclusively on separates!" (MF) |