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The
new-age genie
Centrespread Bling it
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The new-age
genie
You may have the moolah but do you know how to source a bottle of Moët et Chandon Dom Perignon which you plan to offer your guests on your 25th wedding anniversary celebrations? Or want to gift your girlfriend a ring from the Tiffany's? Or you want to flaunt matching red pumps from Christian Louboutin for your friend's wedding? "You name it and we will deliver," is the mantra of the personalised services on offer, which has caught the fancy of Indian millionaires. These concierge services will get anything and everything for you, at a price of course. "But we never do anything illegal. All the demands should be law-binding and available in white market. Nothing will be procured from black market or by evading custom duty," claimed all concierge service providers. Concierge services, till recently, were available only to guests in luxury hotels. That's hotel staff offering help on local sightseeing, getting transportation around the town, shopping, providing information on authentic local cuisines etc. Beside the front desk personnel, the room-service staff would help guests find what they wanted. Now these services have attained a new avatar extending beyond hotel premises. In fact, it's not a new phenomenon. Concierge services have been around since long. The word is of French origin and came into being from the Kingdom of France. In 18thcentury a concierge was a high official of the kingdom, appointed by the king himself to maintain order among police and criminals. By the turn of the century, Paris started innovation of housing structures, and trends in cluster apartments came into existence requiring a person to keep tab on the visitors. So in came a security officer, and with added knowledge and duties he became a concierge. Today, the term concierge and the duties have taken a complete new turn, thanks to paradigm change in the lifestyle among the rich and famous. Those with affluence are short in time and lack patience when it comes to finding what they want and thus prefer to outsource their 'wishes'. New Delhi-based Vikram Kumar, of Concierge Alliaance Global, a three-year-old concierge service with partners in Les Clef D'Or affiliated management team, says, "Having started my own carrier in hotel industry, I realised people, especially those with money, are so busy in their day-to-day chores that they don't have much time to find things they want. They need people like us to help plan their personal requirements such as travel or holidays, or even getting their lifestyle accessories". Expressing similar sentiments, Gurgaon-based Sonia Deskmukh of Quintessentially Lifestyle (India) says, " We can procure anything — be it is tickets to top sporting events, VIP access to the hottest gig in town, or a last-minute table at the top-end restaurant." Headquartered in London, Quintessentially Lifestyle is a private members' club with a 24-hour luxury lifestyle concierge service and has a global presence. Sonia recalls an incident when a foreigner couple touring India wanted to have Murugan idlis (a famous shop in Chennai) for breakfast, as they heard so much about these. The concierge delivered fluffy hot idlis on fresh green plantain leaf at the five-star hotel where they were staying. Another client in Amritsar wanted to have a chef cook poori and aloo bhaji at their home. A chef reached the client's home and the family enjoyed a sumptuous meal. Concierge services help in celebration of special occasions in a special way. A Mumbai-based businessman short on time wanted to celebrate Valentine's Day with his girlfriend in a special way. He availed the services of a concierge service that hired a yacht; readied it with best wine, flowers, choicest delicacies and all other trappings needed to make it special. Of course, his purse was lighter by a couple of lakh rupees. These services are not available to everybody. To avail these services one has to become a member of one of these or other clubs or organisations. Membership fees differ from organisation to organisation. "In India middle class families still hesitate to pay for information. Many feel that they can Google and get the info but what they don't understand is that concierge offers a true personalised help and experience. If you reach a new city with a different language, Google information isn't enough to give you everything," says Mumbai-based Chaitanya Sinh, director, A La Concierge Services. Quintessentially Lifestyle services offer different levels of membership. It is quite high-end and has celebrities like Madonna, Jennifer Lopez, Paris Hilton, JK Rowling, Jemima Khan et al as its members. Naturally the membership fee is steep ranging between Rs 1.5 lakh to Rs 3 crore per annum. A La Concierge services specialise in corporate and individual membership and charge Rs 50,000 onwards. Concierge Alliaance Global also takes monthly payments as Vikram says, "Many members want to use these services only for a couple of months in a year. So it's ok with us." And what are the most asked for services? Concierges say, it may include demands like a drive in a vintage or luxury car; an elephant ride for a child's birthday bash; a hot-air balloon or a chopper ride; dining with a maharaja at his palace etc. With more people joining the millionaire club and enjoying a luxury lifestyle there are always people wanting the 'moon'. Now these concierge services can actually arrange a 'visit' for you there.
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CENTRESPREAD All play and no work makes jack a dull dork! This revised clich`E9 is more fervently understood in today’s technology-laden world where children are scrambling out of their prams and on to their iPods and tablets faster than they are outgrowing their pyjamas. For many kids around the world, playtime is going hi-tech. And many Indian parents have joined that weary tribe of technology-troubled citizens who are torn between plonking a Lego set in front of their toddlers or plugging a digital game into their hard drive’s USB. Toys have ruled children’s hearts since the beginning of the world. A look at the recent popular list includes Monopoly devised in 1933 by an American electric heater salesman Charles Darrow, a brain game created by an unemployed architect Alfred Butt in 1948 called Scrabble. Barbie Doll designed in 1959 by Mattel Toys and the Magic Cube invented in 1977 by Hungarian sculptor and architect, Prof. Erno Rubik. New-age Toy Story Today the toy story has a different tale to tell. Even as Monopoly, Scrabble and Rubik’s Cube become as archaic as the Remington typewriter, the new kids on the block are playing a number of different technology-driven games that are fast replacing traditional toys. Barbie doll, for example, has transformed into a real working video camera and carries a full colour LCD screen on her back. Kids no longer have to go out and buy Dinky cars for their racing thrills. They can design their own hot wheels with the help of a machine that melts a stick of wax into a fully functioning car in a matter of minutes. And Lego is no longer a simple construction toy. In its modern avatar, it gives kids the opportunity to piece together awesome robots that can be controlled by a smart phone via Bluetooth. Competing for a child’s attention in an increasingly sophisticated industry is not a child’s play any longer. In keeping with the changing trends and tastes, leading toy companies are incorporating robotics and artificial intelligence to give a hi-tech twist to children’s playthings. Many new-age toys are not just toys anymore but have computers ticking inside them to make them more exciting and challenging. Innovative tablets Even the ‘educational and constructive’ toy category is undergoing an overhaul. Companies like Samsung, Polaroid, Leapfrog and others have introduced innovative tablets designed specifically for kids. Hasbro’s new version of the age-old Game of Life has space for the iPad, which serves as spinner and money-counter. It all started back in the 1990s when video games started flashing and zapping the world of children. First as parlour versions and then those that were played on home PCs or on the mobile. With the dawn of the new millennium, online games became the ultimate sport and annihilating invading aliens became a great ecstasy. But 14 years into the millennium has seen the saturation of video games market which is fast being replaced by hi-tech toys. Instead of children watching animated cartoons on television, parents can buy them an animated toy they can play with at home. Stories have become animated. The Interactive Princess Cinderella, for example, consists of a four-chapter electronic storybook in doll form. All kids have to do is to squeeze Cinderella’s hand for her to narrate the story with realistic facial expressions, Hi-tech games Most hi-tech games today are remote controlled. In many cases, smartphones double up as movers and shakers of these games. Technology is taking over in the most wondrous ways. Kids can make robots and spaceships at home with DIY (do-it-yourself) kits. In educational toys, there are computer-assisted pens that help toddlers shape letters and numbers, digital book readers that attach to a book and read out the contents aloud to children. According to child-development experts, high-tech toys add an extra dimension to play and open up a whole new realm for play and creative thinking. Thus even as the computer replaces the humble carom and snakes & ladder as the preferred game/toy/information/entertainment tool, toy makers are making a big push to connect their products with computers and the internet. So, while technology and tradition compete, it’s fitting to declare children of the arise to the dawn of hi-tech toys`85 after all, you have nothing to lose except a few sleeping hours.
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