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New-age wedding tales it
used to be a Herculean task to pull out that huge tome of a wedding album lying in the closest, rotating it around, with two family members, one holding it delicately and the other peeping into it while the bride and the groom, family members, relatives and friends stared straight at you from glossy prints. Pre-photoshop days the pictures were edited, courtesy the wedding photographer, who would, at time, unknowingly cut out the main members of the wedding party or the bride would be complain about how dark she looked.
Cut to the present day, the wedding photography has come of age — and a digital one. It has become professional with state-of-the art instruments, techniques and touches. Wielding latest cameras, lenses and many other gadgets, the wedding photographers are no longer those photo wallas clicking pictures in a corner. Prateek Sharma, a wedding photographer based in Gurgaon, looks more like a good-looking guest, till he pulls out his stylish Canon 5d and 6d Mac camera. Says Prateek, “More than the equipment, it is the way wedding photographers shoot the pictures that has changed.” Prateek doesn’t just stand at one strategic point and takes pictures. “I gel with the family and the guests, this helps me to understand them and observe them closely. This also gives me a lot of scope for the candid shots, a new inclusion in wedding photography,” he adds. Photo courtesy: Prateek Sharma The pictures are of not just the main ceremony but include many different aspects now — engagement, sangeet, mehendi, pre-wedding couple shots. A new interesting concept that has emerged is of candid shots. The lensman/woman clicks many casual moments like the bride getting ready, or the groom’s friends helping him to dress, bride’s teary-eyed mother …..and much more. Besides these various elements, camera equipment has also gone for a major change with everything going digital and more hi tech. Photographers are also taking risks in terms of taking shots. They don’t settle for a limited number of shots, instead they go in for multiple exposures, which allows the family to choose the best picture out of the whole lot. Chandigarh-based Amit Sood, managing director Roshan Studios, is a fourth generation photographer and has recently won the award for the best wedding photographer in Delhi. After clicking almost 50,000 weddings, Amit is of the view that equipment doesn’t have much to do with good photography. “I have been doing candid shots for almost 15 years now, though it is only recently it has caught the fancy of people through social networking sites ,” he says.
Wedding videography has also changed. Amit says, “People prefer short five to seven minutes videos these days. Videographers charge from Rs 30,000 to Rs 1 lakh depending on the client and the work.” Wedding albums from Germany and Italy are the latest entrants to the field of wedding photography. From the usual 5X 5 or an 8X8, the sizes have gone up. Amit, along with his wife, will be introducing wedding albums that will have a video playing alongside pretty soon. Pre-wedding photography is another new aspect as are the location shoots. “Clients want to capture their love and are willing to wake up really early, dress up and be at a location for those special pre-wedding pictures,” shares Prateek. Simran Jagdev who runs Simran Jagdev photography is a Chandigarh-based wedding photographer. In addition to the wedding photography, the pretty lensgirl is known for her location shoots, something that has caught the fancy of many couples. “Last year, I did many NRI couple shoots who wanted to be clicked at farms. Delhiites have a fascination for mountains,” she shares. Apart from pre-wedding shoots, post-wedding shoots have also become popular. Couples want to immortalise their initial moments together. From candid shots to kiss-and-tell-the-world pictures, the traditional shaadi photos have got such a drastic makeover in all aspects that one wonders — what next.
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Making of the bride AN Indian wedding is a treat in itself. Full of customs, rituals and traditions, this once simple affair has witnessed a makeover over the recent years. The spellbinding decorations, amazing themes, destination marriage concepts and delicious food today define the big fat Indian wedding. Even in the present times when the economy is in a state of flux, the Indian wedding industry is said to be growing at an explosive annual rate of 20 to 25 per cent. In fact, the lavish celebrations are said to ring up more than $20 billion for the Indian wedding industry every year. An average middle class family spends about 15-20 lakh on a wedding while budget for the upper class can exceed to a few crores depending on the expenditure on various ceremonies and rituals. Considering the fact that more than one crore weddings are held in India every year, this industry is easily one of the most profitable and hardworking in the country. The wedding industry also supports more than 10 different industries in India like the jewellery market, durable goods market, hotel and wedding industry, pandal and venue decoration industry, apparel industry, etc. generating an income of more than Rs 5,000 crore per annum. With each passing year, Indian weddings get bigger and better as the per capita income of the average Indian family improves. Changing trends have included dance floors, personal DJs, pre-wedding dance classes for both families, buffets of more than 50 dishes and at least three different cuisines. Shoppers delight Jewellery shopping is the most essential part of the wedding. This is one of the most anticipated moments for every family. Jewellery is an integral part of the wedding outfit that graces one with finesse when chosen correctly. From extravagent necklaces, nose rings, foot rings to maang tikka, armlets and passa, a huge range is available in the market. Contemporary designs with a blend of ethnicity and traditional patterns embellished with uncut diamonds are a popular trend. Kundan, jadau, polki jewellery are a rage these days. With plenty of options, many new-age brides prefer going in for customised designs embedded with pearls, rubies and emeralds according to their outfit. Online shopping In times such as these when you are short on time, a number of online websites are offering the option of e-shopping. Many wedding boutiques and online stores showcase a range of options for the net-savvy customers. They have tie ups with various retailers who give you the benefit of concentrating on ceremonies rather than spend your time on shopping. And it doesn't end there! Apart from “open to all” websites there are “members-only” private sale websites which offer lehengas, sherwanis, wedding jewellery sets, etc. from designers like Ritu Kumar, Satya Paul, Art Karat and Shyamal & Bhumika, Ritu Beri. One can explore the option of shopping online for the trousseau from a number of websites which provide heavily discounted items to fit every budget. Online shopping also provides the benefits of comparison across multiple portals besides product reviews from various customers. There are available services like cash on delivery or EMI modes of payments. From jewellery to watches to clothes to footwear, online websites offer an easy access to the latest in wedding apparel and jewellery. With plenty to choose from, make a style statement this wedding season with panache. With an improving economy and rapid expansion, the wedding industry is expected to see a serious boost in the coming decade.
Tips for the perfect look
Make up: With your shopping done and pre-bridal almost over, it’s finally time to give your attention to make-up. The newest technique in make-up is airbrushed make-up. Sprayed on your skin, it gives you a thin layer of make-up on your skin instantly. The technique provides a waterproof matte finish that will not move through an entire day/night of festivities in the hot Indian summer. Eye make-up is particularly important. Red and golden eye shadows or smokey with colour-sheened lids give a trendy yet sophisticated look. Eyeliners in neon colours make the bride look bright and glamorous. Lips are usually nude or dark-coloured to match the wedding lehenga. Hair style:
Hairstyle can be as important as your jewellery and make-up. It is an important part of the pre-bridal makeover to change your total persona. If you have long hair, you can go for a braided back bun, a classic Indian hairstyle. A side bun with loose curls on other side has also become a favourite bridal hairdo giving a semi-formal image suitable for the occasion. With arrival of all traditional fashion trends, retro look for the hair is also back in
vofue. A middle parting in front, puffed hair at the centre of head with curls hanging down the back is a great look too. A low bun at the nape with knotting in the French braid-style looks beautiful. Accessorise your hair with eye-catching Swarovski hairpins or brooches to give a glamorous look or use fresh flowers like roses, orchids or peonies. Nail art:
Long nails are one of the best ornaments for a bride and the art of nail extension can fulfil that dream of yours. In a matter of few hours, you can get strong and beautiful nails fused with your natural ones. Their beauty can further be enhanced by nail art which will give your hand an appealing look with extravagant glamour. Ornamental nail art is the best way to draw attention to the nails and be flattered with compliments. Swarovski crystals, glitter, dry flower petals and stickers are used as accessories in nail art to further glam up your nail. Use floral motifs for a more casual look. Footwear: The last task left to complete your bridal outfit is selecting the right shoes for your wedding. Comfortable to wear yet trendy, the shoes should always complement your bridal wear. Opt for flats or wedge heels for a comfortable walk for farm house wedding. You may go for stilettos for an indoor wedding. Gold is a colour that works well for your footwear with the bridal attire. Go for comfortable heels with trendy motifs and stone on the upper.
Nail art
Armlet
Passa
Ivory bangles If you are a Punjabi, you cannot miss the chuda, a combination of red and white ivory bangles. From colourful stonework to plain and simple bangles, these bangles are available in many designs. This season go for combinations that are eye-catching but not too gaudy. Broad bangles with silver stonework on each side of the colourful single line further beautify the set. If you don’t like it too gaudy, choose single multi-coloured bangles on each side. Price: Rs 5000 onwards Necklace From traditional ethnic polki to pure gold, diamonds, kundan or jadau jewellery designs, the Indian bride can make a style statement with a plethora of choices. Besides the original ones, a range of gold-plated silver jewellery is available for you to choose from. Traditionally, long and short necklaces are combined to create a stunning visual appearance and these are available at an affordable price range. Price: Range Rs 1,00,000 to Rs 50,00,000. Bridal outfit For the wedding day, a saree or lehenga still remains the favourite. For the ring ceremony or receptions, brides go for all traditional lehenga cholis, sarees, to gorgeous gowns. The new-age brides prefer modern cuts with bold backless blouses and halters. Modern brides are also willing to experiment with unconventional colours, cuts and embroidery. Elegant embroidery is always popular and several styles like zardozi, chikankari, mirrorwork, appliqué, bagh, arri, salma or nakshi, badla, etc. are all popular on wedding lehengas. In the recent years, this traditional fashion has changed considerably and Indo-western styles with variable colours like green and blues, orange and saffron and maroons have become quite popular. Price: Starts from Rs 1 lakh
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BLING IT ON
LIVE LIFE KINGSIZE
Price: Starting at Rs 65,000 per couple for two nights.
ELIXIR FOR THE UBER RICH
Price: Rs 1.17 crore ($1,95,000) per bottle
LIGHT UP A PARTY
Price: Rs 900 (£9) for a pack of 15
DRIVING MISS BEETLE
Price: Rs 7.68 lakh ($12,800)
bridal footwork
Price: Rs 6,495
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