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Offbeat
ventures PACESETTER
Monika Manchanda Centrespread Bling it
on
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Offbeat ventures A generation ago regimented career options like the Indian Administrative Services, engineering, medicine and, to an extent, chartered accountancy were considered primary careers for a well oiled future. Driven parents moulded kids right from school days and inculcated in them the importance of job security. Government jobs were considered the ultimate passport to a comfortable life. But times have changed. The new millennium has altered the very concept of employment as more and more opportunities are springing up which would have been scorned upon just a few years ago. Conventional job wisdom has been thrown out of the window as young people embark upon unchartered career opportunities. And those who are ready to slog it out are enjoying a new respectability and prosperity. Here’s a low down on some different — and unusual —career paths that many young people are opting for. Besides providing immense job satisfaction they are also raking in the moolah. Crowd sourcer The crowd sourcer is person (usually an employee of a company) whose job is to find people on the Internet to solve problems. It could be in the form of surveys where feedback is required or getting opinion from unknown people on various issues. In the layman’s language the job is to distribute problem-solving to an undefined number of net users (crowd) by a professional (sourcer). Whereas outsourcing is to seek solutions for a problem from a specific source or a group of people, crowd sourcing is to broadcast the problem on the Internet and let anyone and everyone find a solution. Sometimes the ‘crowd’ does it for a fee and at other times it is a prize or a gift but mostly it is for social recognition and sharpening one’s knowledge while helping the crowd sourcer with solutions. Emerging media producer This is truly a new age job that involves creating cross-media content. Basically it is the marriage of digital convergence, personal computing and global networking. The person would have to find all kind of new news or advertising carriers in the digital world like computers, laptops, tablets, mobiles, television and converge them all to create one seamless content. The idea is to explicitly use all internet-based hardware as promotion and distribution channels. For example, if an advertisement of a camera is released on television, the same ad should also be visible to the user when he or she opens an internet site on the computer, laptop or tablet. It should be on every media even on the FM radio and print media. For this, a person has to be proficient in net browsing, and be skilful with social networking sites and be qualified in how to use them to one’s advantage so that advertisements or other issues reach the maximum number of people. Spiritual tour operator With spiritual tourism growing by leaps and bounds and people ready to spend big money on comforts, a number of leading hotels and travel agencies are employing qualified young tour operators specialising in spiritual sites. Chains like the Taj, Sarovar, Tulip, ITC’s Fortune Park and many others are building hotels or entering into partnerships with existing ones to meet the demands of the burgeoning number of tourists on a karmic break. Besides offering comfortable accommodation and top-quality services in temple towns like Haridwar, Badrinath, Katra, Puri and Shirdi, these hotels and travel agencies usually have smart spiritual tour guides who are conversant with the sites and can take religious-minded on a guided spiritual tour. With people ready to spend megabucks these tour operators are highly paid specialists. Dog groomer Having a dog as a pet is one of the most rewarding experiences, but it is much more than an occasional walk around the block or teaching it to shake hands. There are many other responsibilities that one must keep in mind. Hygiene of the dog is a challenging task. Enter the professional dog groomer, who may sometimes be the vet or a professional trained in the job. He or she would be proficient in bathing and brushing the dog, ventilating its ears by removing wax, clipping nails, giving a haircut and dexterously using a pair of scissors to clip away that extra hair between the paws to prevent skin infections. This is a high paying job with many groomers charging up to Rs 2,500 an hour and even offering specialised services like conditioning hair and coats and even dyeing and curling hair for dog shows. Most of these professionals have a long list of daily appointments and the well known ones groom 20 to 30 dogs a day. Trousseaux shopper Organising a wedding can be stressful. If the bride-to-be is working she simply does not have time to go shopping for her trousseaux. Even a diehard shopaholic knows that it is not easy to get what you want. Enter the trousseaux shopper, who is familiar with shops, tailors, designers and suppliers of accessories, including jewellery, bags, shoes and anything else the bride needs. The trousseaux shopper would have to have good communication skills, be able to bargain and know the latest trends. She or he should consult the client and find out her likes and dislikes and guide her according to her budget so that she looks ravishing on the most important day of her life. The trousseaux shopper can expect to be paid anything between 10 and 25 per cent of the shopping budget which could run into lakhs considering what top quality bridal wear costs these days. Food curator In the corporate world, wining and dining has been elevated to an art. A well-cooked dinner is no passport to success. What is required is style which goes with it — how a table is laid, the right placement of knives, forks and spoons, a correct blend of food and drinks as also the perfect post-dinner etiquettes which would include coffee, liqueur and cigars. Cashing in on this new-found passion for culinary expertise is the food curator who helps the host lay out the 'power' meal. He or she would not just be an expert at table layouts but would have a thorough knowledge of the right chinaware and cutlery, stemware and glassware in which drinks are to be served and would also be an expert at ‘plating’. A number of corporate houses and diplomatic missions hire the services of such trained professionals to supervise arrangements for large dinner parties. Since such assignments come from high-profile clients the food artist is paid handsomely. And if the job is well done there is that vital word-of-mouth publicity that gets more contracts. Game tester You love sitting in front of the monitor and playing games -- computer or video games or those on consoles like the Xbox or Play Station. If you have been chided by your parents for spending hours playing online games, this is the time to think of turning it into a viable career option. And you can do it from India as well since working online has made the world a smaller and more accessible place. What you need is good hand and eye coordination and the concentration to play for hours. But you don’t need just to play — you need to be able to find bugs in the games and be able to explain them well. You should also be able to be very dedicated and be able to put in 70 to 80 hour weeks. If you are really serious about this high-paying job you would need to have studied animation, gaming and special-effects software and then you can go on to work at designing new games. Game developers have another avenue for work opportunities — mobile phone games. Prerequisite for a new age job With the exponential knowledge growth in every field, the brave new world is throwing up unheard of professional employment avenues and the job market is poised to change dramatically. Most of us may not have heard of cyber soldiers, DNA interpreters, nano-enabled scientists and funeral specialists but these are the emerging jobs of the future. However, whichever the profession, there would be some basic essentials each newage job would require.
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PACESETTER
Monika Manchanda
IF you think you have a dream, go chase it. At worst, you will fail but you will never regret you didn’t try”, says Monika Manchanda. A techie by background, she was busy building her career in IT companies like Nortel, Intel and Wipro after completing MCA in 1999. However, she always felt an itch to start something of her own but sometimes it becomes difficult to just break free from routine. She planned a six-month break from IT to take care of her son but six months stretched to three years. That was the time when at home, she started pursuing her hobby of cooking. Once the experiments in the kitchen increased, she started recording these on her blog. The appreciation of readers and her own passion slowly reinforced her belief that this was what she really wanted to do. The search for a name for the new venture began and Sin-a-Mon was coined. Cinnamon happens to be her favourite sweet spice and also something that is widely used in baking dishes. The term was tweaked to add signature ‘mon’ (Monika) to it. The christening had happened but the first break came when Chirag from Chaipatty (a chain of tea joints in Bangalore) was looking for someone who could supply him desserts on a regular basis and Sin-a-Mon delivered its first order. In October 2012, the first anniversary of Sin-a-Mon was celebrated with élan. Sin-a-Mon has delivered many orders, took baking workshops and spread the love of baking to many and now Monika has a brilliant apprentice working with her. Sin-a-Mon is a small boutique home baking startup. Says Monika, “While I was growing up, I remember my mom making those tutty fruity cakes for us by baking these in the cooker and how excited we would be seeing those cakes. I think the interest in baking was really sparked at that time. As I grew up the interest grew with me but I really explored baking fully once I took a break from my work. I started baking almost every week which soon became almost daily”, Monika recounts. She did confront challenges of this trade ranging from setup costs, infrastructure to bringing in the best quality raw material for the perfect end result. After having seen her sweet goodies adding sweetness in people’s lives, she knows she is on the right path. Her deep love for baking fuels her creative juices and she has always tried to think beyond the standard. “Spreading the love of baking to all and bringing home baking to everyone, can there be better joy?”, signs off Monika. |
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CENTRESPREAD It’s a little wisp of a fabric that is making a major style statement. The scarf and muffler are back to being essential wardrobe accessories. These are making men look stylish and women elegant. A scarf is the perfect outerwear accompaniment that can add pizzaz to any outfit from the little black dress to a business suit or to your favorite shirt — and — jeans outfit. Striking a great medium between modishness and good sartorial taste, the scarf and its derivatives are all set to be major couture enhancements in 2013. “A scarf is the most versatile accessory,” says global fashion diva Donna Karan, who is well known for her cashmere and silk blanket scarves that she designs in collaboration with nomadic artists. Karan says that scarves can redefine your look and create styles that are dressy, casual, professional, sophisticated, sporty or sizzling. Besides the designer clothes, the right kind of scarf or muffler is crucial for turning the charismatic needle from zip to hip. Gone are the days when the fashionable lot considered the scarf as a formal dress accessory. Today, it is becoming an important part of the evening wear, essential both in summers and winters. The reason is simple. Even as fashion changes, scarves never go out of style. That’s because these are no longer a staid and stiff accompaniment but come forward as a vibrant fashion statement. Fashion essential Says Delhi fashion designer Sakshi Behl, “Scarves are becoming a fashion essential to a wardrobe as these create that perfect and sophisticated look. These add character to an ensemble, making it come alive and look complete!” According to Behl, “Retro styles and fabrics are back with a wide range of prints, textures and colours. A scarf compliments Indian, western and Indo-western outfits and makes an excellent conversation piece. If you want to go Indian, then opt for a Rajasthani motif”. Colour and design Until recently, the scarf market was characterised only by colour and design. “It was basically impulse buying because the customer really didn’t know what he or she was looking for,” says image consultant Vidur Nayyar. He adds, “Over the years, people have become more discerning and sophisticated in their choices and know what scarf to buy and for which occasion.” A wide array of designs, colours, sizes and prices are available in the domestic market. Many leading companies and designers come out with their exclusive collections at the beginning of every season. In summer, the fabrics are cotton, linen, cashmere and pashmina and, in winters, these are silk and wool. While in the international market, there’s a great demand for silk scarves, in India, it is divided equally between silk and polyester. “Since the trend of printed neckwear came to India, the demand has increased, and hence, the production,” says Nayyar. Most designers say that a scarf adds to a person’s personality. If worn with the right attitude, it can look as striking on men as women. It draws much more attention to the wearer’s personality than any other accessory. Scarf-wrapped skirt One of the most important components of a Donna Karan collection this year is the scarf-wrapped skirt. She says that there’s a certain power associated with wearing a scarf variation. “The scarf changes your entire look. Suddenly your appearance brightens up.” Hollywood star Eva Longoria agrees and says, “I’m not averse to being tied up in beautiful silk scarves!” Indeed, scarves are a versatile style statement and can be worn in a variety of ways. Just use your imagination! These are a wonderful gift to give and receive. So be sure to match your designer clothes with a trendy scarf to further polish that au courant image and make you stand out as a style guru.
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