|
|
A
high five PACESETTER
Kimmy Bindra Small wonders Bling it on
|
A
high five YOU want it, he wants it, she wants it, everybody wants the new Apple iPhone. Someone even reportedly paid Rs 1.35 lakh to get it in New Delhi, since it has not been launched in India yet. But even in the select countries where people were offered the new iPhone first, they queued up for ages to get the iPhone 5, they spent nights waiting outside the store so that they could get the bragging rights of being the early adapters of the latest offering from the Planet Apple. A record 50 lakh people bought the smartphone within the first three days of its launch. Even as the demand exceeded the supply and customers in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Singapore and the UK were clutching their iPhones and showing these off, shares of the world’s largest company actually fell. Now it turns out that the 50-lakh sale is a record for any phone, but it is just 10 lakh more that the iPhone 4S launch figures of last year! And yes, the Apple stores did run out of phones to sell. It had to be a magnet for the posh crowd in New Delhi’s Khan Market, where it has been reported that the latest iPhone was sold in the black market for 1.35 lakh! All so that the person concerned could have it sooner than anyone else he knew. What’s new Now, what exactly is iPhone5? What does it have that others don’t? Compared to its predecessor, the iPhone 4S, it has a bigger screen, 4-inch screen compared to 3.5-inch; is thinner, just 7.6 millimetres; and weighs less, only 112 g. It has the highest resolution of pixels per inch (326), giving it a 1136 x 640 resolution. Apple’s new processor chip, the A6, gives double the performance, and it is 22 per cent smaller than the processor used in iPhone 4S. The camera has been upgraded to 8-megapixels. It has a software that lets a user take pictures in panoramic views, by simply turning the camera through the scene. Simply put, the new phone is bigger and better than its predecessor. It can run on 4G or long-term evolution (LTE) networks, which can give up to 100 megabits per second. This service is, of course, not available in India, and thus the feature is of little use here. There is also some talk of the 4G in India being different from the international standard adopted by Apple. A new iteration of the Apple operating system, the iOS promises "more than 200 new features to make the things you do every day even better". Some of these things have not delivered on these promises, but we will come to that later. Other contenders How does it compare with other smartphones? Android phones have been spoiling Apple’s pie in the smartphone market. The US giant has fought a cross-continent running legal battle with its rival Samsung, which beat the iPhone by launching its Galaxy S III. It has a quad core processor, also comes with an 8-megapixel camera and has many more features than Apple. It has a bigger screen, 4.8 inches, although the iPhone5 scores with a better resolution and brightness (see box). HTC One X, an offering by the Taiwan-based HTC group, also offers a good futuristic phone with a bright 4.7-inch screen, although it comes without the quad-core processer. It lacks the removable battery of a Galaxy S III, but like its Korean counterpart, offers expandable memory. Bugs & issues "Nothing is perfect," as even Apple fans have had to find out from time to time, especially around the time that they get a new device. Apple, with a history of combat with Google, decided to ditch Google Maps and replace it with its own Apple Maps. While it has some flashy new features, it has also got many bugs, including mislabelled cities and its inability to locate addresses. So widespread were the protests on this issue that Apple had to issue a formal apology, with its CEO Tim Cook admitting that the new maps app, "fell short" of the company’s standards, and recommending rivals, including Google. Other relatively minor grouses include the phones getting scruffed, the black ones more than the white ones, although the latter suffer from the so-called leaky light problem. Some light leaks out of the top right corner of the phone’s screen. Some users have complained about WiFi connectivity, battery consumption etc, but this is often the case when you have so many users with high expectations. The buzz India is in the third phase of Apple’s iPhone5 list, and it is expected to arrive around Diwali. If New Delhi’s Khan Market has it, then why can’t Mumbai’s Heera Panna Market, too have it? Both are more expensive than, says a techie, flying to Hong Kong, picking up a phone and travelling back. For the armchair early adopters, websites like eBay.in and Olx.in, already have phones people want to sell, for more than ~ 58,000 (16GB) at the time of going to press. Or you could just wait and celebrate your Diwali in style with your new iPhone5, take photographs with the new camera, and thus make sure you are seen with the latest kid on the block.
|
|
PACESETTER
Kimmy Bindra
Creativity for the sake of design is not enough, it has to have appeal. And what better way to add appeal than to customise and personalise, catering to the individual needs of every client. Kimmy Bindra, 33, along with husband, Sameer Bindra, 36, have hit the bull’s eye as far as designs go. They provide integrated marketing solutions. Along with a host of marketing solutions, they have started personalising gifts and other items. This is something new to the region and has a big market. My Doodlez, their brain child, specialises in personalising stationary, books, puzzles and gift tags for children. It retails at stores across Chandigarh. There is a wide range to choose from. From spiral-bound diaries, colouring books, puzzles, carry bags to even storybooks can feature the people you choose. Emblazoned with the kids’ names and their chosen designs, they are selling like hot cakes. Kimmy, an MBA, says, "We have a shop-in-shop for our creations and are planning to go bigger by November-December. The response for the same has been overwhelming. The kids love it and the parents love to indulge them. What could be more thrilling than having your kid as the central character of a story book or having puzzles made with your name on it?" They have a workforce of around 40 people. Recently, they pioneered another new concept in the region; printing on anything from leather, stone, metal and plastic to canvas, glasses and wall papers. This has been made possible with a special machine that facilitates printing directly on any surface. Imagine sitting on a sofa upholstered with fabric featuring the floral pattern you loved on a website or your company logo featured on everything from the door panels to acrylic boards, all done promptly. All their wallpapers are made by sourcing and using dyes that are eco-friendly and printed on special paper. This special paper can easily be glued on to the walls without using chemicals and by using water. The projects that they have undertaken — Pewter Room, Fern, Altius and sample flats at Sushma and TDI — speak for themselves. The proud owners follow the dictum – "If you can think it, we can ink it". With their eyes set on corporate clients, from the parent company, Samgul Graphics and Printers, they have indeed come a long way to BuzzImc, which has diversified to PR, advertising, event management, packaging, publicity and film/photography. For their innovative ideas and excellent printing prowess in 2008, they were awarded the "Star Printer of SARC Nations," at an event organised by the All-India Federation of Master Printers at Goa. For someone who loves her work as much as she loves being around her family, she opines, "Between work and my three year old daughter, I barely get time for myself. When I do find some free time, I love to listen to music and hit the gym. Though I enjoy reading as well, it takes a back seat with everything else getting more importance. When we got our first Star Printer Award, I was thrilled and it motivated me to devote more time to work. We had purchased some new machinery, it was then that I got busy with ‘My Doodlez’. And the reactions that it got from kids and parents alike have been overwhelming. it has egged me on to keep innovating and trying new things." |
|
Small wonders Exactly 144 years ago in 1868, Swiss watchmaker, Patek Phillipe created the first wristwatch, which opened new vistas for the time-keeping industry. Wrist watches were then worn mostly by ladies, men liked to carry their pocket watches. But soon the wrist watch caught on and the pioneering Swiss watchmakers grew into brands. Spring watches gave way to Quartz, electric and then digital varieties. Wristwatches became a designer accessory — Rolex, Cartier, Morellato, Calvin Klein, Citizen, Seiko, TAG Heuer — such high-end brands acquired an aspirational quality. However, American clock company Timex (then called Waterbury Clock) was the first to venture into children’s segment in the 1930s with their Disney branded Mickey Mouse watches. Timex tasted huge success with this dedicated collection. The trend caught on and children’s watches blossomed in amazing variety of vibrant designs, colours, modern materials and attributes. In India, wrist watches were the coveted coming of age prize. You got a golden HMT watch as you cleared your board examination. "But the children’s segment is still the most neglected. It is in fact non-existent," comments Mr Waghmode, a veteran watch retailer in Mumbai. Indian watch company Titan launched Zoop watches exclusively for children. But this range hasn’t caught on with the customers. "There are too many disposable, non-branded watches available in the market, so who would want to invest in an uninspiring design of Zoop?" asks Waghmode. Also the liberalisation of the market has
brought home a huge range of imported brands of children’s watches. Online
marketing offers added variety of brands and the ease of shopping. There is so
much to choose from for your little ones. The tantalising variety of children’s
watches is like Ali Baba’s cave.
|
|
|