Wear your patriotism
The ‘tryst with destiny’ has taken a material turn as people vie to buy nationalist symbols and exhibit the spirit of freedom on their sleeve 
Mukesh Khosla

Thou Brave, be one! Behold, take courage, be proud that thou art an Indian and proudly proclaim ‘I am an Indian…’ — Swami Vivekanand
Most middle-aged persons would have fond childhood memories of rising early on the morning of August 15 and heading straight to the rooftop armed with kites and manjha (string harnessed to keep it afloat) and spending a good part of the morning with their guddis (small kites) and guddas that majestically rose to the skies.

New gym code
With deep pockets and catchy advertising, companies are flooding the market with a mind-boggling array of sportswear
Gyan Marwah

As director of a Delhi-based NGO, Richa Mehta attends seminars and workshops around the country. Her hectic schedule keeps her on tour more than half a month. Her long stays in hotels and living out of the suitcase should have had a very deleterious effect on her health and fitness.

PACESETTER Siddhartha Upadhyay
With the aid of sports, Siddhartha Upadhyay’s NGO Stairs helps underprivileged children to channel their energy
The sporting teacher
Vasudha Gupta

As London gears up for Olympics 2012 and we support the minuscule contingent from India, is it time for a reality check. Is it not true that sports and games are mostly treated as mere subjects in school? In the competition to leap ahead, does the passion for picking up the bat go down? “There is no doubt that like any youngster, I too, gave up playing cricket for a high-flying, white-collared job,” says Siddhartha Upadhyay, the 33-year-old founder of Stairs, an NGO. As a school-going youngster, Siddhartha was an active sportsman and realised how sports channelled his energy.



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Wear your patriotism
The ‘tryst with destiny’ has taken a material turn as people vie to buy nationalist symbols and exhibit the spirit of freedom on their sleeve 
Mukesh Khosla

Thou Brave, be one! Behold, take courage, be proud that thou art an Indian and proudly proclaim ‘I am an Indian…’ — Swami Vivekanand

Most middle-aged persons would have fond childhood memories of rising early on the morning of August 15 and heading straight to the rooftop armed with kites and manjha (string harnessed to keep it afloat) and spending a good part of the morning with their guddis (small kites) and guddas that majestically rose to the skies.

Even now the azure skies turn into a rainbow of colours as many people in North India celebrate Independence Day with the same gusto which they reserve for other popular festivals. Kite flying — associated with freedom and soaring of the spirit — is still a favourite activity which cuts across people of all ages and social strata.

As the day progresses, kites begin dotting the skyline of most of the villages, towns and cities of states like New Delhi, Haryana, Punjab, Himachal and Uttar Pradesh. Teams of enthusiasts come out with their patangs, manjha and chakris (wooden contraption around which the string is wound). There are plenty of friendly competitions all around and as soon as a group of fliers bring down an opponent’s kite, they jump with child-like glee.
Children wave small-sized Tricolours; Restaurants offer many special dishes representing the colours of the Indian flag; Bedecked ramparts of the Red Fort in hues of the Tiranga
Clockwise from top: Children wave small-sized Tricolours; Restaurants offer many special dishes representing the colours of the Indian flag; Bedecked ramparts of the Red Fort in hues of the Tiranga

Memory lane
The couple of decades following India’s Independence were innocent times when August 15 was associated with pomp and festivities. The Prime Minister addressed the nation from the ramparts of the Red Fort where the atmosphere was electric. No security checks, no Black Cat commandos and no strict-seating arrangements. You could stroll around and find your own spot, open the food packet and watch the proceedings between bites of aloo-parantha and a steaming cup of tea from a flask.

In those heady days patriotism pervaded the air. People hoisted the Tricolour on top of their houses. Vendors on bicycles and push-carts sold flags in many sizes. Families, with children in tow, went out in their best attire to take in the atmosphere. Being a national holiday, the festivities were all-pervasive marked by playing of patriotic songs on the radio and even on loudspeakers and remembering the great martyrs of the country who laid their lives for freedom.

Times have changed. And how! For one, on the Independence Day, the Red Fort is out of bounds for most people unless you happen to be a VIP, which could mean a minister or a civil servant or a senior defence officer or a diplomat — many of whom come as part of their duty to attend the ceremony.

But in this modern era, technology has stepped in to fulfil the desires of ordinary mortals, most of whom prefer to watch the celebrations from the comfort of their homes. The flickering images on the telly bring alive the festivities that mark the day when India became an independent nation in 1947.

Passionate tradition
But apart from officialdom, the Independence Day over the years has come to be associated with many other fun things. Kite flying, though a diminishing pastime in big cities, is still a passionate tradition in towns and villages, especially in the North. The patriotic songs of the 1950s and 1960s decades are dusted out and still played with a surge of jingoistic enthusiasm.

A fact not known to many is that a number of old-timers still throng to temples to offer prayers and thank the Almighty for granting India its Independence. These are generally the people who have seen the pulsating period when Lord Mountbatten handed over the charge of India to C. Rajagopalachari, who became the first Indian Governor-General and Pandit Jawaharlal Nehru the first Prime Minister.

In these days in cities, flags still flutter atop many homes and at most traffic crossings children hawk the Tricolour that is now designed to be hoisted on the dashboards of cars and bikes. Balloons and stickers bearing the three national colours, too, do brisk business.

Buzz of social media
Keeping up with the modern times, social media sites like Facebook and Twitter have people sending out greetings to each other. Schools and colleges organise contests and programmes related to Independence Day. Television channels show patriotic movies and advertisements of popular brands take on the colours of India.

In the evening, parks and public gardens come alive with an air of festivity as picnickers come to celebrate the day when India finally broke away from the shackles of years of the colonial rule.

As with every festive occasion, there is special focus on food during the festival. Many restaurants and sweet shops have special offerings for the day with each dish representing the colours of the Indian flag — saffron, white and dark green. Tricolour barfi, Tiranga poori and azadi halwa are some of the ethnic fare that can be seen in many eateries. Many fine-dining restaurants and hotels offer special ‘freedom’ brunches with an emphasis on various regional cuisines of India.

Indeed, the spirit of festivity is very much prevalent on Independence Day, which comes after the severe summer months that usually keep people indoors. So, the monsoon-laden cool air is very welcome as it heralds the onset of the festival season. The best part of the festival is that it overrides all caste considerations and is celebrated alike by all communities.


Independence Day 
goodies

The business world can turn every moment into merchandise. And the Independence Day is no different. To freeze the historical moment, Canon has launched its Digital IXUS series of three cameras in three hues of the Tricolour.

The stylish IXUS 115 HS is sleek with 12.1 megapixels CMOS sensor, full HD movie recording and 12x optical zoom. The IXUS 500 HS has 10.1 megapixels CMOS sensor and the IXUS 230 HS boasts of an 8x optical zoom, intelligent IS and the HS SYSTEM to capture perfect shots in all lighting conditions.

eBay India had launched some popular online campaigns. It celebrated the Independence Day with a unique campaign — Spirit of India — that showcased exciting memorabilia and items of historical interest. It was divided into four main themes —'collector's paradise' that had rare coins, notes and pre-Independence era stamps. The 'Independence memorabilia' had rare Gandhi and Nehru memorabilia as well as old records. The 'India pride' contained art, sculpture, handicrafts and ethnic apparel and the 'classics corner' theme showcased classic books and movies.

Gelato Italiano, too, is cashing in on the spirit of freedom. It has introduced the orange, white and green 'strawberries 'n' cream' flavour.

Cheemo has launched its Independence Day bags with the colours of the National Flag. The multi tula luggage bag is priced at Rs 2,995 and the bus conductor side sling bag is priced at Rs 2,295.

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New gym code
With deep pockets and catchy advertising, companies are flooding the market with a mind-boggling array of sportswear
Gyan Marwah

As director of a Delhi-based NGO, Richa Mehta attends seminars and workshops around the country. Her hectic schedule keeps her on tour more than half a month. Her long stays in hotels and living out of the suitcase should have had a very deleterious effect on her health and fitness.

But no. The 42-year-old Richa is slim and fit and has the energy of a person half her age. Her secret of good health? Gymming regularly for an hour every morning. For one, she generally makes sure she always stays in hotels that have gym facilities. If the hotel doesn’t have one, she enquires about a neighbourhood park where she can go for an early morning jog.

However, to keep fit, she also needs something more than just exercising and jogging. What she requires is proper sportswear that not just looks good on her but enhances her workout performance. That is why nearly half of her travel bag is full of apparel she needs for her exercise regimen like a tracksuit, sweatband, sneakers and a sports cap. She sometimes carries a separate bag for this paraphernalia.

Motivational factor
Though keeping fit makes sense to people like Richa, why is there such emphasis on sports apparel? The answer is simple. Research has shown that smart sportswear motivates people to adopt a fitness regimen. It ushers a sense of purpose and promotes self-esteem, especially if you are exercising with a group of people.

Which is why leading sportswear companies develop training gear after extensive research and testing to make sure they are comfortable and have a positive impact on the wearer. Earlier sold extensively in the West, branded sportswear is now clocking brisk sales in India, even as its importance is being realised through ad campaigns.

Proper sportswear is fast becoming a workout essential. If you are jogging, stretching or weight training, day-to-day wear is neither suitable nor comfortable and there is a danger it could put you off your daily exercises.

Global appeal
International companies like Nike, Adidas, Reebok, Puma and others earlier were catering to athletes, professional sports people and hardcore fitness freaks. Over the years, however, their appeal has gone global. Most of them, for example, have set shop in India in a big way, which have on offer something for everyone.

With deep pockets and catchy advertising, these companies are flooding the market with a mindboggling array of sportswear ranging from T-shirts to shorts, tracksuits, headbands, wristbands and an array of sports shoes. Such is the variety out there that one is left spoilt for choices.

Take, for example, sporting footwear. You can’t just go and buy any shoe. Leading companies go to great lengths to design shoes suited to different sporting activities. There are walking shoes, jogging shoes, aerobic shoes. There are special shoes for playing tennis, badminton and volley ball and shoes for playing golf. There are shoes for hiking and mountaineering. In fact, every sporting activity has its own sporting pair.

Weather-proof sportswear
Similarly, there is sporting gear for different weather. During summer, you will require lightweight, airy clothes that can absorb the sweat and keep you cool. In the monsoon, you will need rainproof apparel made from water-resistant fabric. At this point, however, most sportswear manufacturers are getting ready for winter apparel and accessories to make workouts winter proof.

The reasoning behind this is simple, according to companies. There’s a great amount of difference in winter and summer workouts. In winter, your muscles can get stiff, which can make exercising a chore and also expose you to injuries. So it is adviseable to protect your whole body with warm clothes, especially if you are working out in the open.

Apart from warm clothes, winter gear will also mean wear thermal inners, which keep you warm and also absorb sweat during workouts as also woolen socks and a proper cap, especially if you are working out in the open.

Modern sportswear is dramatically changing the way we exercise. Gone are the days when one stepped out in one’s shirt and trousers — or worse, nightsuit or kurta-pyjama — for a morning walk. For many young people, workout apparel is becoming as important a part of their wardrobe as office and party wear. And leading companies are making sure these people step into the gym in style. 

Lacoste Gym Bag
This is the perfect gift for people who carry their gym accessories in frumpy plastic bags. The blaze of red on the Lacoste Gymnasium Airline Bag will make you stand out in the gym. Its roomy proportions also mean this can double up as a day bag for a train or plane journey. Go ahead and workout or travel in style with this casual cool Lacoste bag.
price: $95 (Rs 5,225)

 

reebok tracksuit
The Reebok tracksuits come in a range of styles and colours for both men and women. Comfortable and elegant, the tracksuits are ideal for a gym or a walk in the park. Lightweight, comfortable, shrink-resistant, these are manufactured using premium quality fabric, which is easy to wash and maintain and is very durable.
price: Rs 849

 

Armani Sport Training Shorts
When it comes to fashion, Armani is in a league of its own. And now, the Italian couture company is aggressively entering sports apparel. Its Sport Training Shorts offer a classic, casual style, designed with two pouch hip pockets. These are lightweight with ribbed elasticated drawstring waistband and breathable fabric. The signature Armani Jeans Denim Dept logo is printed on the bottom left leg that makes it stand out.
price: £63 (Rs 5,490)

Ralph Lauren Classic Sport Cap
Step out in style with a Ralph Lauren Classic Sport Cap that has a stiff rigid peak at the front and an adjustable brown leather strap with metal buckle fastening on the reverse. The embroidered signature Ralph Lauren polo player logo is on the front of the cap and Polo branding on the reverse above the strap that gives it a modern yet heritage appeal.
price: $39.50 (Rs 2,170)

Nike Sphere Long-Sleeve Half Zip Top
The Nike Sphere Long Sleeve Half Zip Top for ladies (though men are also known to wear it) is excellent for running in the cold winter months. It has contrasting panels at the shoulders and arms and a small MP3 pocket on the reverse. Made from breathable material with strategic ventilation panels, its lightweight is guaranteed to keep you at your peak performance in winter.
price: $64 (Rs 3,520)

Puma Unisex Wristband
During a workout in a gym or playing a strenuous sport, the role of a wristband is paramount in keeping hands sweat-free. It also comes in handy in wiping the sweat off the forehead. You can do this in style with the Puma Unisex Wristband designed for comfort and style. The band is also extremely useful to bikers and the Puma logo will add a touch of style.
price: Rs 319 for a pair 

Adidas Firebird Track Top
This is one of the most popular track tops that have graced Olympic podiums, concert stages and other sporting venues. Part of the Adidas originals heritage collection, it showcases both sports and street wear. With two front pockets, gently ribbed cuffs and waistband, this classic track jacket can be worn zipped up or folded down and looks great over a cotton T-shirt.
price: $55 to $68 

Adidas Adipure trainer
Free your foot of all bondage with the Adidas Adipure Trainer. The shoe can be worn much like a hand glove and its innovative design liberates your toes and fingers giving a feeling of jogging or walking bare-footed. Though it is not known if the design enhances performance, it ensures that your foot moves the way nature meant it to move. 
price:Rs 3,499

Nike Free Run+2 Id Men’s Running Shoes
A very popular pair of shoes, the Nike Free Run+2 iD running shoes are a lightweight powerhouse with wide flex grooves. According to company sources, the shoes have been designed to help strengthen the foot and ankle by working muscles that conventional runners don’t activate. The multiple colour options allow you to add your personal style to the shorts.
price: $135 (Rs 7,425)

New Balance Speed Shoes
Successor to the popular 890 series, the New Balance 890v2 is one of the lightest neutral trainers. It has full ground contact outsole and is easy on the mid-foot, forefoot and heel. Its ‘Revlite’ midsole is both functional and trendy. Created to meet the competitive requirements of top-class runners, it works great for tough workout days and also as a light daily trainer. 
price: £67.50 (Rs 5,875)

 

Victoria’s Secret Sport Headband
Keep your hair in place when you work out with this smart headband, the perfect accessory to all your favourite fitness clothing from the Victoria’s Secret Sport collection. Toss one in your gym bag and you’re good to go. The headband has a silicone grip for a secure fit. It removes moisture, so you stay cool and it soaks in all the sweat pouring down from your head.
price: $12.50 (Rs 690)

Slazenger Bioslyx Shorts
They are among the sleekest sports shorts available across the board. The Slazenger Bioslyx Shorts are made with compression technology and help reduce muscle soreness after an extensive workout. Their moisture management fabric also regulates temperature and helps the wearer stay cool. Absolutely great for cycling and other high-action sports.
price: $49.95 (Rs 2,750)

Kappa Men’s Track Pants
Kappa Sportswear has become a name to reckon with after US athletes wore apparel created by the brand in the 1984 Los Angeles Olympics. Earlier confined mainly to America, the brand is now going global. One of its most popular sportswear is the Men’s Counters Authentic Sports Pants. Apart from bearing an athletic look, these track pants are extremely comfortable to wear as they are made from a superfine woven material.
price: Rs 899


Fitness on the go

Apart from tracksuits, shoes, T-shirts and other sporting accessories, many global companies are bringing in light, portable newage devices, which promise to give you a great workout and build your abs, biceps, triceps and tone up other muscles of the body without the negative impact of heavy-duty machines on joints, bones and muscles.

These following fitness gizmos are ushering in a completely new and revolutionary way of working out.

Swiss Ball
This wonder apparatus can tone up any part of the body. You can work your abs, do push-ups and squats to keep you in top form. It gives you optimum abdominal and core strength development. It is also critical to overall strength and muscular gain.

Theraband
This is a resistance elastic band used for aerobics and muscle conditioning. The stretching and relaxing of the band tones up the entire body, and is especially good for developing muscles, firming up legs and achieving a flat stomach.

Stability Trainers & Hand Exercisers
The stability trainer is a foam pad used for balance training, stamina enhancement, core strength, and for overall physical well-being. The hand exercisers are a pair of short bars that can fit into a grip with weights on each end. These are cost-effective, space-efficient tools of resistance training.

Along with these tools, there are gadgets that can tell your exact fitness levels at any instant. The fat percentage and calorie counting monitors can provide you a complete update on your health. Then, there are the calorie-counting metres that come in-built in watches. These are very handy as they help monitor calories burnt during workout.

All these gadgets can fit in a hand bag and can be taken wherever you go — on a vacation or a tour, or even to your office for a quick mid-day workout.

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PACESETTER Siddhartha Upadhyay
With the aid of sports, Siddhartha Upadhyay’s NGO Stairs helps underprivileged children to channel their energy
The sporting teacher
Vasudha Gupta

As London gears up for Olympics 2012 and we support the minuscule contingent from India, is it time for a reality check. Is it not true that sports and games are mostly treated as mere subjects in school? In the competition to leap ahead, does the passion for picking up the bat go down? “There is no doubt that like any youngster, I too, gave up playing cricket for a high-flying, white-collared job,” says Siddhartha Upadhyay, the 33-year-old founder of Stairs, an NGO. As a school-going youngster, Siddhartha was an active sportsman and realised how sports channelled his energy.
Siddhartha Upadhyay with his students
Game for change: Siddhartha Upadhyay with his students Photo: Mukesh Aggarwal

It was at this point whenn he got a regular 9 to 5 job, that Siddhartha sat and thought how sports made him a positive person. That instant, he picked up the bat and played with the street kids. Today, Stairs proudly empowers youth from an underprivileged background through sports and education. “This not only helps churn out some exceptional sportsmen but also keeps them away from social evils,” Siddhartha says.

He approached coaches and help poured in from all sources. This led to the beginning of the cricket camp which took Siddhartha to Himachal Pradesh. “It was there that I came across this cricket ground in Una district and wanted to use it as a platform,” he says. His regular camps, in association with a few leading sports brands, helped him to spot talent in children.

Siddhartha works on the basic principle of helping out underprivileged children by providing them a platform. “It was then that I found out that Sombhadra Khel Mahotsav (state olympics), organised every year in Himachal Pradesh, needed outside assistance,” he says. Stairs and Sombhadra Khel Mahotsav took several initiatives, including providing sports scholarships to a selected 100 students. At a later stage, Stairs came across a hurdle. “We were lucky enough to realise that cricket needed a large paraphernalia and that Delhi was a cluster of several villages,” he says. Stairs established 29 sports centres in Delhi, which encourages children to play volleyball and a Malaysian volleyball game called Sepak Takraw, which allows players to use their feet, knee, chest and head to touch the ball. “Such games need less investment and several children can play together,” he adds. In last year, these centres have emerged as a hub of recreation for children from a poor economic background as more kids enrol. Today, Stairs has adopted 100 villages in Himachal and set up sports centres in Delhi, Uttar Pradesh, Haryana and plans more. Siddarth inaugurated the 100th centre in Haryana, recently. All in just the last 10 years. Is a decade too much to ask for?

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BLING IT ON

OUT-OF-THIS-WORLD EXPERIENCE
Got lots of millions to spare? Go take a vacation to the moon! The offer comes from an Isle of Man-based space transportation company called Excalibur Almaz. The aviation company is, in a few years, all set to take off to the moon. Those who have the moolah for this ‘spaced out’ experience will be the first humans to go to the moon after the Apollo 17 crew in 1972. The company has acquired the erstwhile Soviet Union’s Reusable Return Vehicles (RRVs) and an expendable service module designed to live and work in space. The vehicle can carry three people every trip— a commander and two passengers. So hurry the first flight takes off in 2015 but there’s already a buzz on bookings!
price: $155 million (Rs 852 crore) for moon and back roundtrip 

IT’S RAINING UMBRELLAS
It’s an ode to wildlife this monsoon at Burberry. The iconic British luxury brand has come out with a range of stunning umbrellas with Italian-made moulded and handcrafted handles of ducks, rams, owls and hounds. They are made of resin, maple wood and some of them also sport gold-plating. The imaginative handles do not just make the umbrellas look special but they serve another utility as well. When it is not raining, these umbrellas—both for men and women — can be used as stylish walking sticks. Although one can choose from a large variety, the focus is definitely on the custom-made duck handle. 
price: $1,300 for the duck-handle umbrella (Rs 71,500) 

THE FINAL SIGN OFF
That John Lennon, the slain Beatle was one of the greatest singers and songwriters the world has ever seen is common knowledge. But not many know that one of his albums is so expensive that only the richest of the rich can buy it. Double Fantasy, the John Lennon and wife Yoko Ono album, is worth its weight in gold…and perhaps in diamonds, sapphires and rubies as well! Days after its release in 1980, a fan, Mark David Chapman rushed up to Lennon and got the album autographed. Five hours later Chapman returned with a gun and killed Lennon. The album, which was used as evidence, has been auctioned time and again because of Lennon’s last autograph and was last snapped up by an avid collector.
auction price : $850,000 (Rs 4,67,50,000)

TV IN YOUR POCKET
Are you a couch potato who cannot miss your favourite serial or reality show? If you are, then what do you do when there’s no television set around? Just pull out your portable TV and enjoy an evening of entertaining viewing. Australian company Laser has launched a portable pocket digital television that provides 480 x 272 resolution crisp images and its speakers deliver crystal-clear sound and it also has a headphone attachment. So no need to fret about missing any show. With your own portable TV you’ll stay tuned all the time.
price: $200 (Rs 11,000)

WRISTY HAUTE COUTURE
First came the Resille watches and the uber world let out a collective sigh. Now Christian Dior has taken the breath away with the Dior VIII Grand Bal Haute Couture model. Inspired by the haute couture ball gowns that all girls dream of wearing, the ultra-feminine watches are truly mesmerising. These are set with precious gems and in sparkling colours with a white jade dial encrusted with diamonds and emeralds and the bezel set with 60 baguette sapphires and a white bracelet. But time is of essence if you want one of these watches as these are in a limited edition of 88 pieces.
price: $34,150 (Rs 18.78 lakh) 

FORTUNE CALLING
You’ve got to be incredibly lucky to receive this calling card. And don’t make the blunder of tucking it into a business card holder. Instead run to the nearest jeweller and encash it! London-based design studio Black Astrum has launched a range of bespoke diamond-encrusted business cards, targeting ultra high-net worth individuals across the world. With each card having a carat of diamonds they are sold in sets of 25, 50 and 100. Originally produced for a rich Saudi Sheikh, these business cards are now available to all who have money to burn!
price: $1,500 (Rs 82,500) per card

FOR THAT COOL LOOK
These are trendy. These are hip. These look spectacular on cool dudes, top corporate honchos, beauty queens and housewives. You too can make a personal statement this summer with Spanked BSBK from Chrome Hearts. The semi-rimless oversized eye coolers feature a silver titanium frame which has been punched out for a dimensional profile. The titanium temple is a black leather-wrapped plastic barrel decorated with the Chrome Hearts “Tiny E” motif in sterling silver. Glamour is added to this piece with its dark gray lens to give you that trendy look.
price: Rs 93,500

UNCORKING THE BUBBLY
Does uncorking a wine bottle pose a major challenge? Fret not as you are not alone. For a number of people opening a wine bottle can be a nightmare as the cork either does not get pulled out or breaks in the middle. American company Waring Pro has come to the rescue of such strugglers. It has launched a cordless electric bottle opener that uncorks up to 80 bottles on a single charge, removing both natural and synthetic corks with equal ease. Just slide it on top of the wine bottle and push the button and lo and behold your bubbly is ready to be served.
price: $30 (Rs 1,650)

A ‘COOL’ SOLUTION
Those who enjoy their Single Malt usually complain they cannot savour it in its chaste form as it has to be cooled with cubes of ice which dilutes its aroma. Finally, this age-old dilemma has been resolved. With the Roller Rock Glass, one can savour whiskey on the rocks without making it watery. The whiskey glass comes with its own silicone mould for making the perfect 2-inch ice ball. Simply fill the food-safe ice ball mould with water, freeze it and drop the frozen ice mould into the glass. This will chill the whiskey without diluting it making it a great way to enjoy your Laphroaig or Talisker in its purest form
price: $20 (Rs 1,100)

ANGRY BIRDS, MY FOOT!
Ever since they first made their appearance in 2009, the Angry Birds have sold over 12 million copies. The video game developed by Finland-based Rovio Mobile Company is so popular that it has been entering into tie-ups with television series and films and also high-end merchandising. The latest to be inspired by the wingless Angry Birds is Nike Shoes. No sooner were they released that the Angry Birds Nike Dunks have caught the imagination of the young. In a range of colours, they are the current hot rage and their appeal is cutting across all age groups.
price: $80 a pair (Rs 4,400)

TAKE OFF IN THIS DREAM CAR
Italian luxury auto maker Lamborghini has launched its 700-hp Aventador LP700-4, which uses the same advanced materials as the 787 Boeing Dreamliner. This is the company’s most powerful car ever which has a carbon fibre body, is fitted with a V12 engine and can go from 0–100 kmph in 2.9 seconds. The two-door two-seater racer is two generations ahead of all other cars and uses Formula-One styled suspension to give it that added power and road grab. So get ready for the time of your life when you sit behind the wheel of the car. 
price: $370,000 (Rs 2,03,50,000)

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