|
AD-d to memory
The Indian advertising industry has witnessed a sea-change ever since the honchos from international advertising firms took over. The concept of selling a product on the basis of a pretty face and dancing dolls seems to be locked up in the closet, as the younger generation is busy waking up to inspiring or truly entertaining ads, which represent them the best.
100 percentile!
It was a known practice with writers to suddenly vanish in the woods, in some isolated wooden cabin, shut themselves up for months and one day suddenly appear with a masterpiece. But that was sometime back.
Today while talking to Neeraj Chhiba, the writer of popular book Zero Percentile, we can hear a hammering noise coming from the next room. “I am shifting my place; it’s just some construction work.
A print that roars
It was during the early 1950s that the potential of this fashion trend was tapped for the first time - Christain Dior came up with a collection in leopard print that comprised accessories, gowns and jackets. Scroll through the websites of all the top-of-the-line brands and the same leopard print, experimented with in terms of colours and shapes on designer creations, springs up.
Right CLICK
Google, the search engine, definitely has a lot to contribute in terms of making people popular with just one hit. The name Sunny Leone sure rings a bell here! But, if we talk about more beneficial things that Google and its AdWords have done, then Chandigarh-based Rishi Sachdev, the man who established Aryan Florist in 2004, owes a lot to the search engine.
Beyonce for Obama
Singer Beyonce Knowles has designed a T-shirt to raise money for US President Barack Obama’s re-election campaign.
The 30-year-old, who gave birth to daughter Blue Ivy on January 7, is one of 22 people to get involved in the Runway to Win campaign by creating a garment, reports a website.
Beyonce’s mother Tina Knowles, who manages the star’s House of Dereon clothing line, says that the designs are embellished with many slogans and phrases associated with the president, including ‘Yes we can’. Other people lending their support to the initiative include Russell Simmons, Tory Burch, Vera Wang, Diane von Fursternberg and P. Diddy. Beyonce’s t-shirt cost $45 and the garments officially go on sale online on February 7. — IANS
Star Track
Chatter box
High on fashion
We are into the first fortnight of the New Year. So here are some fresh trends you would love to follow - from dresses to bags to shoes; hair clips and bands, there are a host of things on offer. And more than the clothes, it’s the accessories that demand instant change.
Tweetie pie
Tough call for men
Women may immediately change their Facebook status after a break-up, but it is much harder for heartbroken men who take four weeks to change their profile from ‘In a Relationship’ to ‘Single,’ according to a new study.
The year ahead
Astro turf
|
