New Delhi, December 24
Indo-Canadian porn actor Sunny Leone will no longer be able to promote her pornography business through reality TV show Bigg Boss, which she entered on November 21.

Days before her run on the programme ends, the Broadcasting Content Complaints Council (BCCC), an independent body set up by the Indian Broadcasters Foundation (IBF) to promote self-regulation by Indian TV media, woke up yesterday to put Colors, one of IBF members, on notice for allowing cross promotion of sexually explicit content by the porn actor, who, in turn, is making money.

In a meeting yesterday, where 19 complaints pertaining to Sunny Leon’s presence on Bigg Boss were taken up, the BCCC directed entertainment channel Colors to stop by December 26 all cross promotion of Leone’s pornographic sites and videos - something she has conveniently got away with since she appeared on the show.

The Council, while ruling on her presence on the show, said anyone was free to appear on any show but no one had the right to promote their business through it especially so when the business happens to be illegal. Chairperson, National Commission for Minorities Wajahat Habibullah, member, BCCC, told The Tribune today, “We all agreed that Sunny Leone has been using Bigg Boss on Colors to promote pornography which is classified as criminal activity in India. It may not be criminal in the US where she comes from but here, it happens to be so. Therefore, she can’t be allowed to use our television to promote her business. Colors has agreed to comply and report back on steps taken.”

BCCC had ample evidence to agree that Leone has been violating the Indian law. The petition on which the Council ruled detailed how Leone’s adult website stated that she is on Bigg Boss and lures people to “see why the world is obsessed with her…”

Allegations against Leone, which the Council conceded, are - Leone’s pornographic product is linked to twitter where an entire team of dummy tweeters (on her behalf) create consistent engagement and product sales of her videos even while she is on Bigg Boss.

She authors a daily blog where video postings, procured from Bigg Boss 5 producers are being openly cross promoted. She has posted on her twitter ID - which has 86,000 followers - that mobile applications of her hard porn products are available via email whose address is given.