M A I N   N E W S

BMW enters tie-up with Indian trio for mobile application

New York, March 3
BMW has partnered with three Indians who have created a mobile phone application called MyCityWay, which helps people find everything from a place to eat to the closest park to relax in. BMW has invested USD 5 million in the company.

The creators of MyCityWay are Puneet Mehta from Chandigarh, Archana Patchirajan from Chennai and Sonpreet Bhatia from New Delhi. “This is a huge boost and vote of confidence. This brand (BMW) stands for a lot of things,” Puneet Mehta said.

As a mobile app, MyCityWay provides users with information on public transportation, parking availability, and local entertainment for over 40 cities in the US. The app, the creators say, will soon be introduced in four cities in India -- Mumbai, Chennai, Bangalore and Delhi.

“I am thrilled to announce that we have just signed our first strategic partnership with MyCityWay,” Ian Robertson, responsible for sales and marketing at BMW, announced in Munich recently. “Another 40 cities will be part of the global rollout, including Munich, of course,” he added.

The NYCWay app allows New Yorkers and visitors to the city to check out tonnes of handy information, including live traffic updates, restaurant inspection results, WiFi locations and even local crime data.

The trio came into prominence when their original travel application called NYCWay was voted by New Yorkers as their favorite in a city-wide competition launched by NYC Mayor Michael Bloomberg last year.

The application will also be part of new sub-brand being launched by BMW called BMW I. — PTI