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Careercature
2010 looks good
Happiness@work
Career Hotline
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Uddering in a revolution Professionally qualified human resource is very important for the proper growth and development of the dairy industry. Human resource needed in dairy industry include senior managers, technical managers, technical supervisors and middle level supervisors. Majority of milk plants in private and cooperative sector have a dearth of professionally qualified manpower. The concept of dairy technology was popularised in India by Anand Milk Union Limited (AMUL) in 1946, giving impetus for imparting education in dairy technology. The National Dairy Institute in Karnal was the first to introduce a course in dairy technology in India. Rapid development in the industry is a boon for dairy technologists as it also generates employment opportunities in dairy equipment manufacturing and technical consultancy. Of late, with the Government of India starting its Operation Flood and formation of the National Dairy Development Board, there is a huge demand for industry-ready dairy technologists to take charge of designing, development and execution of the projects essential for smooth running of the dairy plants in this field. A career in dairy technology also opens up job profiles in a dairy equipment manufacturing plant. w The scope: With the introduction of modern technologies in milk production and processing, the concept of liquid milk marketing has witnessed a paradigm shift towards value added dairy products, says Dr O.P. Parmar, director extension education, Guru Angad Dev Veterinary and Animal Sciences University, Ludhiana. Most of the 678 milk plants in the country are dealing with standardisation and packaging of liquid milk, milk powder and ghee. Some are producing varieties of ice cream, paneer, skim milk and whey for production of high value medicinal products like casein and whey protein. Other products like diet ice creams, desserts, mozzarella and processed cheese and probiotic milk products have now caught the fancy of consumers and producers are trying to be in sync with the demand. Milk production in the country is increasing by 4 per cent every year and contributing more than 1 crore to the growth of GDP. “The dairy sector is likely to generate 1 lakh jobs every year. A survey in Punjab indicates that there is an immediate requirement of about 150 dairy technology graduates for managing different milk plants and other activities of teaching and research,” says Dr Parmar. Himachal Pradesh, Haryana and Jammu and Kashmir, where there is no dairy education institute, would require nearly 500 graduates. Dairy technologist are much in demand in Australia, New Zealand, USA, Canada and Middle East. w Back to basics: The basic qualification to enroll in a dairy technology programme is 10+2 with chemistry, physics and mathematics. “We want students to come equipped with the knowledge of math and physics as the courses would be dealing with engineering and other principles of physics,” says Dr Parmar. Opportunities are aplenty in this field. The Punjab State Cooperative Milk Producers Federation as well as private sector organisations like Nestle, Reliance, Wokhardt, Milkfood, Ceepham, Milk Specialties Limited, Supreme Agro Foods, Jagatjit Industries and other medium scale plants have vast expansion programmes in milk processing. “Graduates can easily land up with a job with an annual pay package between Rs 3 and 4 lakh,” says Dr
Parmar.
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Money Mantras
AT a time when the recession has hit the global economy and stock markets are volatile, many are confused about investing their hard earned income. Everyone knows they have to plan for marriage, a house, medical emergencies, children’s education, retirement and so on. But often the question is: Where do I put my money so it grows but is also available in time of need. Most people need guidance on where to invest, how to save taxes, the best insurance scheme, which fund to invest in, which stock to hold, which one to sell, how to plan children’s college and their own retirement. With the increase in salary levels, more discretionary income and many more options for investment, investors need professionally trained experts to guide them as trusted financial advisors. Financial planners meet that need by managing the financial needs and resou-rces of a client, whether individual or institution. Professionally trained and qualified financial planners study and monitor the client’s financial situation and provide advice on wealth creation and assistance and support for making investment decisions. They examine the financial history-past and current-of their client’s assets and suggest exactly what steps the client needs to take in the future to meet her goals. Planners advise clients on investment planning, retirement planning, tax planning, estate planning, and risk management. A financial planner will conduct questionnaires and personal interviews to put together a client profile detailing financial objectives, current income, investments, risk tolerance, expenses, tax returns, insurance coverage, retirement programs, estate plans, and other pertinent information to put together a plan that meets the client’s overall, or specific, financial agenda. The plan itself is a set of recommendations and strategies for the client to use, or to ignore. Because of this, financial planners must constantly be updating their plan and watching the all-important market for trends that will affect the plan they have offered. The plan must be monitored and reviewed periodically so that adjustments can be made, if necessary, to ensure that it continues to move towards the client’s financial goals. In addition to education, estate and retirement planning, financial planning also addresses other areas like cash management, investment management, income tax planning, charitable planning, business planning, stock broking and debt and risk management. All of these areas require different types of financial knowledge and planners are generally expected to be extremely competent in the disciplines of asset management, employee benefits, estate planning, insurance, investments, and retirement. Financial planners therefore work with banks, Insurance and Investment Advisory Services, financial planning organisations, in stocks and securities, with fund managers and credit counselling organisations. They need to have good knowledge of investments, tax laws, insurance and real estate to recommend financial options to individuals based on their short-term and long-term goals. Financial planners can also work in financial management, to achieve the financial objectives of a commercial organisation so as to create wealth for the business, generate cash and provide an adequate return on investment bearing in mind the risks that the business is taking and the resources invested.
Getting in
TO get into financial planning you need a bachelor’s degree in accounting, finance, economics, business, mathematics or law. Courses in investments, capital markets, risk management and so on are also helpful. CFP or Certified Financial Planer Certification programmes in India is now offered by Financial Planning Standards Board India. It is a public-private enterprise and a Professional Standards Setting body that guides the development and promotion of standards for Financial Planning professionals. The CFPCM Certification Education Program is conducted by distance learning, e-learning mode and on a full time basis as well. There are several institutes offering the CFP programme and include International College for Financial Planning, (ICFP), Bahadur Shah Zafar Marg, New Delhi, Association of Financial Planners, Dr E Moses Road, Mahalaxmi, Mumbai, Financial Planners & Advisory Academy Pvt Ltd, 167 Dr Annie Beasant Road, Worli Naka, Mumbai.
Do your homework well
MANAGING money is a tricky business, managing other people’s money is not just tricky but also challenging and highly risk prone. Those getting into this profession therefore need to be highly competent in financial analysis with financial computing skills to be able to carry out mathematical calculations quickly and accurately. You also need to be knowledgeable about the various categories of assets and financial products, understand portfolio management principles and economic cycles and their impact on financial markets, as well as knowledge of laws pertaining to ownership of assets, estate planning, etc., and income tax laws. A background in accountancy, law, insurance, investments, finance or taxation therefore is a big advantage for those getting into this field. In addition to the required knowledge, a financial planner must also have good interpersonal and communication skills since establishing a client-planner relationship is essential to a planner’s professional success. It also helps in being able to listen, ask appropriate questions and to communicate somewhat complex financial concepts and strategies to clients in non-technical, easy-to-understand terms.
In safe hands
FINANCIAL planning is gaining ground as financial planners are most sought after by a fast growing working population that earns well, and needs expert handling of their finances. Financial planners can therefore find satisfying careers in investment banking, financial consulting, and financial analysis. A large numbers of financial planners work for finance and insurance companies, including securities and commodity brokers, banks, insurance carriers and financial investment and wealth management firms. There are many self-employed financial planners operating small investment advisory firms, usually in urban areas. Often the best option is to train with and work for a financial-services company or wealth managers. After acquiring experience, look at options that can enable you to set your own practice or work with a planner to get the desired mentoring to start your own Financial Planning businesses. Salaries and remunerations of financial planners are also attractive. The planner can charge on an hourly basis for consultation or receive commission from the sale of financial products. Some financial planners also work on a salary and bonus basis for financial services firms. The opportunities for financial planners can only increase. With a growing number of people with savings to invest and money decisions becoming more complicated and the bewildering number of investment avenues and the varying risks of each, a large number of individual investors – small as well as high net-worth – are seeking the services of professional investment specialists. So if you are good with numbers, have a sharp mind for money matters and enjoy challenges, you can put your money on a career in
financial planning. (The writer is a career expert)
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Fashion ka jalwa! FASHION marketing is the business that moves the world’s fashions from designers’ showrooms to the retail floor and into the hands of consumers. Fashion marketing and management programmes prepare students for a career in the retail and wholesale fashion industry. Focusing on behind-the-scenes operations, students learn the importance of production, marketing, advertising and business administration. They gain a big picture understanding of the market place and what it takes to succeed there. In this context, through lectures from industry professionals, special field trips, projects, and internships, students gain an in-depth knowledge of the apparel industry and fashion cycles. Students should possess training in a comprehensive range of disciplines including fashion merchandising, fashion coordination, buying and textiles, small business management, advertising techniques and marketing strategies, retail management, and visual merchandising. In the process they can learn about everything from retail buying, window dressing and producing fashion shows to public relations and consumer behavior. Most programmes give special attention to consumer behavior and its role in dictating trends and predicting purchasing patterns. Others explore new and exciting opportunities in online retailing, electronic retailing, and catalogue development as alternatives to traditional retailing.
Career course
TO respond to the needs and requirements of the different trades in fashion, technicians in fashion marketing must be versatile. The work of fashion marketers encompasses stressful situations daily, since one must attain precise objectives and satisfy demanding client. It is therefore important that future specialists learn to manage stress, acquire positive attitudes and the ability to efficiently manage time. There are a plethora of opportunities for students of fashion marketing and management. They can look at careers as a fashion buyer, merchandiser, event manager, fashion editor, image consultant, fashion coordinator, costume coordinator, market researcher, visual merchandiser and brand manager. One can also start an independent business. n Eligibility: The minimum qualification required for admission into undergraduate course in fashion marketing and management is a pass in the final examination of 10+2 system or its equivalent from any recognised Board. Most institutes conduct an entrance test. Those appearing in 10+2 final or equivalent examination can also appear. n Duration: Courses can be pursued at the undergraduate (three-four year’s duration) and postgraduate (two years) level. Some institutes also offer one-year diploma courses.
Encouraging entrepreneurship
ENTREPRENEURS assemble resources, including innovations, finance and business acumen in an effort to transform innovations into economic goods. This may result in new organisations or be part of revitalising mature ones in response to a perceived opportunity. The most obvious form of entrepreneurship is that of starting new businesses. However, in recent years, the term has been extended to include social and political forms of entrepreneurial activity. One can become an entrepreneur by starting up his/her own business in fashion marketing and management. Today, we need people from the category who provide jobs and not seek them. Since, the fashion industry is witnessing a very healthy growth in this contemporary time, this sector provides good returns to young entrepreneurs. But one has to be passionate about the endeavour to face hurdles in the days to come.
Landing a job
JOB prospects in fashion marketing and management are tremendous in our country since the industry is still in its infancy. But competition is quite high as more and more students are opting for a career in this industry. The idea of a career as a fashion marketing manager might sound out of reach or overly glamorous, but the idea of success prompts many to try. A qualified professional is able to interpret the economical scenario, anticipate and analyse changes incurring in the fashion system, can evaluate competitors’ strengths and shortcomings, segment and monitor the market, choose distinctive competitive positioning that allows building the brand awareness and achieving a better performance concerning market, image and financial-economical results. n Payday: The salary structure in this industry is lucrative and sky is the limit. A beginner’s monthly salary ranges between Rs 10,000 and 15,000. Hence, if the aspirant is dynamic, hardworking, enthusiastic and ready to ride on a fast moving career, then this profession may be the right choice. Mid-level professionals in fashion marketing and management can expect anything between Rs 50,000 and Rs 1,00,000.
(The writer is director of Raffles Millennium International)
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2010 looks good
“In 2010 (January-December), I envisage at least 20-30 per cent increase in recruitments by companies,” recruitment consultancy firm, Fun & Joy At Work’s Chief Executive Officer, R L Bhatia, said. This would be over and above the 30 per cent dip in hiring that was witnessed last year, Bhatia said. Fun & Joy At Work is a nine-year-old recruitment firm with offices across Mumbai and Singapore. The company claims providing talent consultancy to a host of Indian companies across sectors. BPOs, biotechnology, media, telecom and finance are some of the sectors likely to witnessing higher hirings, Bhatia said. The Indian economy would clock around six to seven per cent growth and substantial investments into India is in the offing, Bhatia said, adding, “this will trigger an increased hiring.” Bhatia said that despite the slowdown, companies did hire, though less in number. “Maybe they hired less, but they hired nevertheless,” he said. His own firm had some 30 companies which have plans to hire around 20,000-30,000 personnel, he said. “Industry is exercising caution now. As a result, companies are investing only when and where it is necessary. They are sensibly investing in people or human resources,” he said.
Tech firms to go headhunting
TECHNOLOGY firms Accenture and Infosys BPO are upbeat about hiring plans for next year, an indicator of brightening business prospects, although Microsoft India said it would go easy on new recruitments. Information technology and consultancy were among the sectors hit by last year’s global economic crisis, ripples of which are still being felt by businesses across continents. Consultant Accenture said it would shore up its staff strength by 8,000 by next year, mainly in the analytics space. “We are 42,000 right now and we imagine we will be about 50,000 by the end of 2010,” Accenture Chairman and Chief Executive Officer William D Green said on the sidelines of the India Economic Summit. Green added, “We believe that analytics is going to be an important trend that our customers are going to demand from us. We think India is going to be a great place for us.” Infosys BPO, the back-office unit of IT firm Infosys Technologies, said that it would hire 1,500-2,000 people by the end of the current fiscal. “We plan to hire 2,000 people in the next four-five months or by the end of this fiscal. Currently we are 16,000 people in India,” Infosys BPO CEO Amitabh Chaudhry said. Another BPO company Genpact has already hired 6,000-7,000 so far this year for its global operations. Microsoft India Chairman and Corporate Vice-President Ravi Venkatesan, however, said that “there will be no significant hiring. Microsoft has a headcount of 5,300 people in the country and had hired “a few hundreds” last
year. Most of the top domestic and transnational companies go for campus placements from the engineering and management schools around October-December.
— PTI
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Happiness@work
Leading by example
To ward off a famine that was sucking his farmers dry, King Janak performed a yagna in which he had to plough the land like an ordinary farmer. His plough got stuck in the casket that had Sita in it and the childless king adopted the child. Despite equal ties with both sides in the Mahabharata war, Krishna, unlike his brother Balarama who remained aloof, chose to go through the grind of war as a lowly charioteer. Later, even while the gods told Krishna that his clan was doomed and that he should leave for heaven, Krishna stayed put and died by the same curse that consumed the Yadavas. A good captain leaves the sinking ship last!
— Sai R. Vaidyanathan
This column appears weekly. The writer can be contacted at
svaidyanathan@tribunemail.com
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Career Hotline
Hotel Management Seats reserved for NRIs
— MP Khanna A.
Some seats are reserved for foreign nationals and NRIs in Government Institutes of Hotel Management for the three-year BSc hospitality and hotel admin programme and 1.5-year year diploma programmes 2011. Hostel and mess charges vary from institute to institute (approximately Rs 20,000 per semester/term).You can pay the fee in two installments i.e. on semester or term basis. For the exact amount applicable to each category, log on
to www.datamationfoundation.org/nchmct/FN%20NRI%20Admissions.pdf Eligibility for admission is 10+2 or equivalent with at least 50 per cent aggregate and English as a subject. The equivalence will be determined by Association of Indian Universities, New Delhi. Candidates should be 25 years as on July 1 of the year of admission. NCHMCT has students from Nepal, Bhutan, Bangladesh, New Zealand, Mauritius, Kuwait, Singapore, UAE, Britain, USA and Nigeria. Application form for the programme can be sent to sarafnchm@yahoo.co.in from first week of April to May 31 every year. For list of government-sponsored Institutes of Hotel Management, log on tohttp://.nchmct.org. Of course, you could also look at some of the reputed private institutes like IHM, Aurangabad, TA Pai Institute of Hotel Management, Manipal and the Oberoi STEP programme. But do make sure they are duly recognised by AICTE and the industry.
Road to success
— Raghubir Kaushik A. Highway engineers design, plan, survey and construct all types of roads, bridges and other structures that connect cities and dwellings. The projects are executed after detailed designing and calculations. The highway engineer also supervises work at the construction site, keeping quality and proper maintenance in mind. Construction companies handling large projects such as townships and housing complexes employ highway engineers. There are openings in the government sector, defence services, harbours and ports. You need to be a civil engineer (BE) with a specialisation in highway and traffic engineering, which is taught in engineering colleges like PEC, Chandigarh, or those under Anna University (www.annauniv.edu). Devi Ahilya Vishwavidyalaya, Nalanda Parisar, Indore, also offers a one-year PG diploma in highway engineering.
Food for thought
— Medha Amrik Singh A. To be registered as a professional dietician, contact the Indian Dietetic Association. Eligibility: Graduate in nutrition & dietetics / PG diploma or master’s degree in nutrition & dietetics, plus six-month internship after completing qualifying exam in a multi-specialty hospital recognised by IDA for internship and supervised by an RD. The internship should be done continuously or in two installments of two-four months each, with a break of not more than six weeks. You should have completed the internship by August 31 of the year in which you apply for registration. Exam pattern: There are two test papers, each two-hour duration and consisting of three sections. Paper I: Physiology, microbiology, biochemistry Paper II: Nutrition, dietetics, food service management Section A & B: Objective questions (50 marks) & multiple-choice (20 marks) Section C: Clinical-oriented question (30 marks) You must obtain 50 per cent to qualify and a minimum of 45 per cent in each paper. Model Papers are featured on the IDA website. You can take the exam at the Dietary Department of AIIMS, New Delhi. Forms can be downloaded from www.idaindia.com
Enroll in an honours course
Q. What is the difference between BCom (pass) and BCom (honours)? Will I face any problem in future if I opt for the former as my math is very dicey? Can I do MCom and then take up teaching as a profession? — Leena Handa A. It’s always better to go in for an honours degree wherever a university offers it — particularly, if you wish to pursue postgraduate studies in that field. An honours course is more exacting and consists of additional paper/s in specific subject areas. As far as doing a BEd is concerned, there may be no problem, but you l may face a roadblock should you want to enroll for MCom in some universities or aim for teaching at the university level. In case you decide to go in for an MBA or any other professional course where admission is purely on the basis of an entrance test, it won’t really matter which of the two you’ve opted for. This column appears weekly. The writer is a noted career expert and director, Career Guidance India (CARING). Please send in your queries with your full name, complete address
and academic qualifications to: The Editor, Jobs and Careers, The Tribune, Sector 29, Chandigarh-160030, or at careers@tribunemail.com
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WHILE the first phase of the historic White Revolution made India the world leader in milk production, the second phase is expected to transform the country into a global giant in the production of dairy products. Consequently, dairy technology is coming up in a big way and is all set to open up more employment avenues for upcoming
professionals.
RIDING high on a six to seven per cent expected economic growth and with the global economy gradually bouncing back, India Inc is likely to hire 20-30 per cent more talent in CY 10, a top industry official said.
A true leader works with the team and for the team. While ordinary bosses go the ‘go and work’ way, a true leader follows the ‘let us work’ approach.
Q. My nephew is doing his schooling in Nigeria. Can he get admission to a reputed, government recognised hotel management institute in India?
Q. What is highway engineering and where is it taught?
Q. What does one have to do to be registered as a dietician in India?