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 Rebel rapper
Desi rapper Bohemia opens up about his name, music and more
It has been a journey of sorts ever since - undertaken to rediscover the self, redeem faith, redefine music, recreate every beat and most important of all, to rebel. The significance of being a traveller here isthat one ends up being a bohemian as well, "It isn't following but making and even breaking one’s own ideologies, trends, rules, conventions…just the way doing rap in Punjabi helps me establish the meaning of being bohemian. It goes far beyond the literal meaning," asserts Bohemia, the renowned Punjabi rap star from California as he spells out the reason behind his name. He is in town to promote his latest album, Da Rap Star.
Photos by Vinay Malik
Brand builders
A round of rallies, padyatras and press conferences are not enough for politicians. They need someone who can polish up their image and sell it 'smartly,' such that it is bought by all and sundry. Enter, the public relations (PR) professionals, experts in packaging and marketing.
This time, the politicians have taken a new route to image- building---PR professionals, who can source them with innovative ideas for campaigning, equip them with the facts, spruce up their lifestyle (for a given period) and market them as the most trusted brand. The tricity has a number of PR professionals doing the needful for their
netas.
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Poised |
Bollywood actor Deepika Padukone poses with the April issue of Filmfare magazine. Photo: Reuters |
Multiple melodies
Bollywood's new music mantra: Multiple composers for one film
Bollywood doesn't shy away from experimenting and filmmakers are always game to bring about changes in the industry to yield better results. After
multi-starrers and director duos, hiring multiple composers for one movie is the latest trend in filmdom.
Recent releases like Firaaq, Aloo Chaat, Aa Dekhen Zara, Raaz - The Mystery Continues, Golmaal Returns, 8x10 Tasveer and Sikandar among others had multiple composers for their soundtrack.
"There are different situations in a film and each situation demands a different genre of music. The composers today are not as dynamic as yesteryears music directors like
Shanker-Jaikishan, S.D. Burman and R.D. Burman. So in order to have different melodies for diverse scenes, different composers are roped in," Mukesh
Bhatt, producer of Raaz..., said.
Mistress of Brands
Aishwarya Rai still rides high on international endorsements
She may no longer be the face of brands like Coca-Cola and Nakshatra diamond jewellery in India, but Aishwarya Rai is still riding high on successful and long-standing international endorsements.
Aishwarya has completed nearly a decade of endorsing Swiss luxury watch brand Longines and international soap
Lux. She has also been the brand ambassador of global haircare brand L'Oreal since 2003.
Shake it baby!
Hollywood milkshake named after Mallika Sherawat
Bollywood actor Mallika Sherawat joined the league of Hollywood celebs including Kim
Kardashian, Miley Cyrus, Victoris Beckham, David Beckham and Paris Hilton, after a Hollywood milkshake was named after her.
Mallika, who visited Millions of Milkshakes in West Hollywood, has been honored with her very own milkshake called the Mallika shake, reports
Contactmusic. The Mallika shake includes blueberries, raspberries, blackberries, strawberries, and chocolate sauce.
Abhimaan again
Rohit Roy reprises Big B's role in Abhimaan adaptation
Actor-director Rohit Roy is all set to step into Amitabh Bachchan's shoes for the Bengali adaptation of 1973 hit film
Abhimaan, best remembered for its songs like Teri bindiya re and superlative performances by the Big B and Jaya
Bachchan. "I'm doing a major project called Pa Ma Ga Re Sa, which is a modern musical love story. It will be my first Bengali film and it is special because it is based on
Abhimaan. It is basically an adaptation of the film," Rohit said.
Rendezvous with greens
For Gaurav Sahai, organic farming came as an experiment
 The only tryst with anything remotely close to 'farming' or need we say 'planting', Gaurav Sahai ever hadwas potted plants at his home. As we know, sooner or later, things you have your heart in, do come to your corner of the world. For Gaurav, it came in the form of a 'satisfying and experimental happening', and he named it Sattva. Before he digs into his 'heart’s calling', he cheerfully gives a low down on the process behind it, in a fast forward mode. "I have lived with this guilt of using too much paper and wood for our lifestyle," says Gaurav, who has enjoyed his share of swanky offices, travel, time- pressed living of the corporate world (He's done his business management from US).
Beyond basics
 A grooming workshop at Flying Cats taught the students finer nuances of skin and hair care
When some heavy-duty medical jargon; epidermis, stratum germinatum trans epidermal water, stratum
corneum, microbes, glands etc etc enter the lecture dais, don't automatically believe it's anatomy! Neither a class on immunology nor a thesis presentation on tissue culture. The hospitality industry aspirants at Flying Cats-8, are out to study the basics of grooming-skin and hair care.
Cause for concern
 Panorama-09 was a fun-filled activity for children with special needs
Panorama '09, an event at the Government Art Gallery and Museum-10 was all about children with special needs. An initiative to explore and enhance their potential the event consisted of a mélange of events that helped the children to exhibit their creativity and innovation.
An event with a difference, it catered to a special audience and set out to provide a unique experience to the special children, which included the visually impaired, deaf, mute and the underprivileged.
Launch PAD
Bag in style
Da Milano, the luxury brand, has launched its luggage collection 2009. Crafted from the finest Italian leather, the luggage collection comprises of leather
strolleys, overnight bags, travel handbags, passport cases and toilet bags. An essential wardrobe accessory; this collection of sophisticated travel accessories convey polish, finesse and subtle luxury.
Spice up
Feel good, look great
Make up moves towards a natural look. The dewy look is in for the younger lot, light tinted moisturizers finding favour, rather than foundation, both for day and night, with less shine for the night. Heavy foundations and shine on the face are definitely out. Look for a matte finish on the skin, if you want to be in. The aim is to project a sheer skin texture.
The young and the restless
The activism in city goes full-bloodied with the young brigade taking up causes and ready to bring that promised change.
Manpriya Khurana and
Neha Walia check out
No flowery words, no jingles, jazzy introduction, impressive preface, catch lines, attention-grabbing gimmicks, nothing doing. When you write for causes, words fall short, inapt, perhaps this anecdote pulled out from the website of one of the NGOs itself might help.
i tone
Street sense
Security and night food street (once again in news for all the wrong reasons) don't seem to gel very well. But this while, it was a parking clash amongst the gang of guys. We ask city youngsters, do they feel secure at the night food street? What can be done to prevent any untoward incident?
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