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Work on a platter Italian pasta, Spanish paella, Thai food delicacies, French-style seafood. Today, you name it, and mouth watering food specialties are available. As more and more people dine out — not only to relieve mom in the kitchen, or when the cook is on holiday —eating out has become a regular lifestyle activity. And no longer does one go to the local dhabha next door, or to a cheap Chinese eatery, but fine dining has become an important adjunct to fine living, giving the culinary industry a whole new meaning, and an opportunity for professional chefs. Today, cooking is considered an art, and a craft that has given good chefs celebrity status. Cooking, these days has stepped out of the traditional kitchen and become a high-flying career. Good chefs command high salaries and are amongst the highest paid professionals in the hospitality industry. While some people take up cooking as a leisure pastime, many with a penchant for cooking and the creative ability to excel, are flambé-ing their way to stardom and success.
Job menu
A chef is one who prepares food in a hotel, restaurant, fast-food joint or catering establishment. In a hotel or restaurant, the executive chef or chef de cuisine supervises the preparation and service of food, provides creative direction and guidance on menus, orders foodstuff, controls budget and standards of food production. A chef also needs to be knowledgeable about various kinds of food and cuisines as also the methods of preparing the different kinds of food. An important responsibility of a chef is to ensure consistently good quality and palatable taste of the food prepared. As the business of a food outlet is directly determined by the quality and taste of the food prepared by it, the chef must ensure that the restaurant/food outlet is always frequented by customers. As food goes global, specialty chefs are in great demand internationally. Increasing travel has exposed more and more people to trying out and developing a taste for different kinds of cuisines and exotic foods. A good chef must, therefore, expand his/her knowledge and repertoire of such foods so as to keep up with food trends, and preferably specialise in a particular cuisine. A chef can also specialise in the kinds of foods prepared. Essentially, there are three areas of specialisation one can take up — cold kitchen; hot kitchen and bakery and confectionary. The cold kitchen area consists of salads, cold meats, butter and ice sculpture, vegetables and fruit carvings and so on. The hot kitchen area includes all cooked items such as curries, sauces, tandoors, roasting, grilling etc, while bakery and confectionary include desserts, cakes, breads, pastries, cookies, and all sweets.
Career as chef
A love, more than that, a passion, for food and food preparation is possibly the most important pre-requisite for getting into this career. You should also be creative, like experimenting and have a curiosity about different food ingredients. A practical knowledgeable about different kinds of foods and cuisines is useful, as also great patience and stamina. As most chefs work in a team, and also have to interact with customers, good inter-personal and communication skills are required, and an aptitude for service and hospitality. If you have these qualities, you can start your career learning on the job, even without a formal qualification. However, some training is always useful particularly when looking for a job, as distinct from starting one’s own restaurant, or eatery. There are different kinds of courses — certificate, diploma and degree courses in culinary arts or food production. You need a basic pass in class X for a diploma course in food craft, while you would need to have completed plus two in any stream to opt for a degree or diploma course in culinary arts. The hotel management institutes offer a four-year degree or three year diploma courses in hotel management which also includes a specialization in food service, or chef training many of these institutes also offer diploma courses in food and beverage service and bakery and confectionary. . There are also short-duration courses of 6 months to one year conducted by the
Government run Food Craft Institutes in most of the state capitals, for courses in Food & Beverage service, Cookery Craft, Bakery and Confectionary geared towards direct entry into the industry. Certain private institutes also conduct 3 year diploma courses in Culinary Arts, as well as shorter courses in baking, restaurant, pastry arts, and other related areas. There are also several polytechnics and private vocational institutions that teach cooking and baking and apprenticeship programmes for chefs offered by the professional culinary institutes and industry associations. Most courses include practical work, but any additional work experience of a couple of hours each week, or on weekends in some hotel / restaurant will give you an edge in the job market, since employers give preference to those with some work experience. There are many more courses in culinary arts and specialised cuisines at institutes abroad, where fine dining and ‘haute cuisine’ has been perfected to a fine art. The Cordon Bleu Institute in France offers certification in this premium style of cuisine. Cornell University in the USA, and the Salzburg and Vienna Schools are among the most coveted in the world for specialist cuisines.
Future in food
After completion of your training, if you join any hotel or restaurant you will have to pick up experience as you go through a well-defined hierarchy of responsibility and position. All chefs start as a kitchen trainee and work up the ladder from Comiss 3, comiss 2, comiss 1, demi-chef-de-partie, chef-de-partie, sous (deputy) chef, senior sous chef, executive sous chef to finally the position of executive chef. Each rung of the ladder may take 2-3 years according to one’s work and performance. As demi-chef-de-partie and chef-de-partie, you may be put in charge of one section of the restaurant, like Chinese, French, Continental, or even handling banquets or pastry shop. Sous chef or deputy chef is second in command and works directly under the executive chef, while the executive chef’s responsibilities include the supervision of all the kitchens, planning, organization, running and operations of the kitchens as well as coordination with other chains of hotel. There are many job opportunities for chefs. Most hotels have 4-5 restaurants and require chefs for the different kinds of cuisine offered. In addition, you can work in restaurants, fast food joints, hotels and pubs, etc. Cruise liners as well as airlines also employ chefs especially for the exotic meals prepared for first class passengers. Many chefs conduct cookery classes too, or become food writers, or food columnists, or feature as a chef in a cookery show a.ka. Sanjeev Kapoor. Moreover, chefs are paid well. Starting as a trainee chef, at around Rs.10,000 -15000 per month, chefs can earn salaries of Rs.40000 to Rs.50000 in 8-10 years and Rs. 1 lakh and Rs. 2 lakh per month as an executive chef in a hotel. Today, the chef is no longer the barwachi who slogs in the kitchen, but a highly rated professional, who brings joy and satisfaction to thousands of those who enjoy good food and often feted by many. So if you enjoy food, love trying out new dishes, and wouldn’t mind joining the ranks of Jiggs Kalra, Sajeev Kapoor, or Madhur Jaffrey, then prepare your own recipe for success and cook up a great career. You never know, one day you may make it into the Michelin Red Guide! ( The highest accolade a cook can receive )
Training talk
Some institutes in India offering courses in culinary arts:
3 years - Advanced Diploma in Culinary Arts 4 years - International Culinary Administration The writer is a
noted career expert
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Late comers
The study further said what pleases the most is the fact that women get all the crucial support from their husbands and in-laws, even if it means late hours. It said issues of safety and security notwithstanding, the Indian working women are putting in over 60 hours in a week now, compared to 48 hours they put in three years back. "It is not just in the corporate sector, but staying late is normal for women working in government offices since they receive support from their homes," Assocham president
Venugopal Dhoot said, referring to the study. Until 2005, most working women put in not more than 48 hours. However, as male employees are putting in increased hours at work, their women counterparts are following suit to get an equal footing, it said. The study also highlighted the issue of security for women at workplaces. Women working in sectors like aviation, media, hospitality, banking, retail and IT are staying back late in office, partly also due to improved work culture, Assocham said, adding that male workers in these sectors may face challenges from their female counterparts given the increase in opportunities in "sunrise sectors" of the economy.
— PTI
Tata offers second career to female staff
The Tata group recently announced the 'second career internship programme' for women professionals, who opt to resume their careers after a break. The programme is open to women with qualifications in management, accountancy, law or engineering and having a minimum of four years experience in their respective field, the group said in a press release issued in Mumbai recently. Applicants, who have taken a career break of less than 8 years, are eligible to seek career opportunities in various functions, such as human resources, marketing, finance, legal and manufacturing sectors, the release said. Under the programme, the selected candidates will be able to work on a 5-6 month long live business project of the company, it said. After the completion of the project, the candidates will have the option of transitioning into full-time employment, the company said. Initially, the programme will be open to professionals in Mumbai and Pune. — PTI
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Room For plenty
Indian software product development companies are currently witnessing a dearth of product managers and technical architects, according to a study. India currently has around 800 product managers and 2,500 technical architects though the demand for the same was three times more, according to Pari Natarajan, CEO of Zinnov, a consulting firm which has released the results of its annual survey on 'Compensation and Benefits 2008.' The average salary for technical architects rose from Rs 17.3 lakh in 2005 to Rs 18.85 lakh in 2006 and Rs 22.17 lakh last year due to the wide gap between demand and supply, the survey, which covered 40 software product development companies in Chennai, Bangalore, Pune, NCR region of the country, said. The average salaries of product managers rose by 25 to 30 per cent, said Shammi from Zinnov. The typical job profile of a product manager was to interact with clients, understand their needs and translate it into a product while the profile of a technical architect was to conceptualise the product and ensure solutions that would reach the masses. "He is a man with domain expertise and among those with rare skill sets," she said. To fill the gap, companies are now trying to hire Indian expatriates who have expertise in these fields. These persons were also being used to groom others in this field here, said Shammi. "The demand for these two categories have gone up, with a lot of product development happening in India," she added. The average salary for QA (Testing) function continues to be high. A QA engineer saw salaries rise from Rs 4.25 lakh in 2006 to Rs 4.56 lakh in 2007. A senior QA manager who drew Rs 5.94 lakh in 2006 drew Rs 6.98 lakh in 2007. A QA manager who received 12.4 lakh in 2006 drew 13.83 lakh in 2007 With more companies moving towards module/product ownership model, quality and testing now plays an important role in the India centres, leading to demand for product testing professionals. The average salary trends for engineering functions saw those at the bottom of the pyramid — (associate software engineers) saw a marginal rise from Rs 4.35 lakh to Rs 4.44 lakh, while software engineers who drew Rs 5.44 lakh in 2006 drew Rs 5.53 lakh in 2007. Those like director engineering saw an increase from Rs 29.07 lakh to Rs 30.03 lakh, it said. Unlike earlier, these companies no longer needed to recruit their core engineering team, where the pay scales were higher. The existing core team were in a position to train fresh recruits, hired at a lower salary. Another finding was that attrition rate for software product development firms were lower than that of software services firm. The average attrition rate here was 15 per cent as opposed to the over 20 per cent in
services. "The reason could be due to the longer life cycle span of product development."
— PTI
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Retention route
Following in the footsteps of multinationals, smaller corporate bodies are adopting employee-centric policies to withstand the pressure of recruitment and retention, says a latest report. About 71 per cent actively promote workforce health, 64 per cent promote equality and diversity and 62 per cent have flexible working practices, benefits that have previously been associated with large employers, according to the latest Grant Thornton International Business Report. "The individuals who own PHBs have a speed advantage over the multinationals. The PHBs that introduce ethical business practices quickly and efficiently will survive and prosper, as they will secure the skilled workers and the future contracts with the multinationals," Grant Thornton National Markets Leader Monish Chatrath said. The report further states that, around 65 per cent of privately held businesses have cited recruitment and retention pressures as their main CSR driver. Besides, cost management concerns were the second most important driver for adopting CSR measures, as a good 63 per cent respondents voted in its favour. "PHBs should be applauded for the advances they are making in the CSR field and the sheer critical mass of this sector means their collective efforts will have a significant impact on the global CSR picture," Chatrath said. While multinational companies may engage in CSR activities to manage their reputation, PHBs are ignoring expensive PR campaigns and focusing on the basics, making themselves more attractive as employers, it said. "PHBs are putting substance before style in their CSR activities and rightly focusing on their bottom line but their efforts are in danger of being drowned out by the noise of the multinationals," Chatrath added.
— PTI
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Sri Lankan pilots up for grabs by Indian carriers
At least 28 pilots, whose contracts with Sri Lankan Airlines are nearing completion, may be hired by Indian carriers which are facing a shortage of airmen, media reports said in Colombo recently. After the Dubai-based Emirates pulled out its 43 per cent equity stake from Sri Lankan Airlines, the pilots, whose contracts expire in April, will be available for recruitment by Indian carriers. As per official statistics, India required 4,540 pilots for airline operations in the country against the availability of 3950 by August 2007, thereby facing a shortfall of 590 airmen who could be recruited from abroad. "The initial 10-year contract between the two airlines expires in April this year and will not be renewed", the Daily Mirror quoted sources from the Emirates as saying. As of now, the Indian government has taken various steps to reduce the gap between demand and supply of skilled pilots, the report said. These included conditionally increasing the age-limit for pilots to 65 years, it said. India is also undertaking upgradation and modernisation of training infrastructure at Indira Gandhi Rashtriya Uran Akademi (IGRUA) at Rae Bareli to enhance its training capacity. Besides, the Directorate-General of Civil Aviation (DGCA) has approved a total of 26 flying training institutes in the country for imparting Commercial Pilot Licence (CPL) training, the report added. — PTI IT firm launches
e-learning portal
IT education company SQL Star recently launched an e-learning portal which aims to promote systematic changes in the current teaching-learning paradigms in Indian
education. The portal, thelearningport.com, is a comprehensive learning solution aimed at reducing the gap between student readiness and employer expectations of an industry-ready workforce, the Hyderabad-based company said. Speaking to media persons in Hyderabad, SQL Star Chairman and Managing Director N.R. Ganti said the programme has been modelled to deliver a blended model of offline and online education. Being online in a world without borders would facilitate collaboration among peers and between students and industry, he said, adding the series of courses offered are a combination of domain knowledge and softskills training. The shortage of skilled manpower in the IT industry is a critical barrier to the growth of Indian economy. The only way to overcome it is by facilitating societal transformation by equipping the workforce with 21st century employability skills so that it is ready to compete in the global economy, he said.
— PTI
New trainer for finance executives
Nexgen Edusolutions Private Ltd has announced the takeover of the Institute of Computer & Finance Executives (ICFe), a four-year old, ISO 9001:2000 certified company, which trains executives in the field of accounting, banking, insurance, mutual funds and financial
services sector. The finance industry is witnessing a very healthy 40 per cent growth every year and the demand of finance professionals is huge. In fact, the Ministry of Human Resource Development puts a figure of 200,000 as the shortage of finance professionals by 2009. While the numbers of CAs and MBAs have been growing, there is a huge gap in semi-skilled manpower in the critical areas like finance, banking and insurance. To help the ICFe fulfil this mission, Nexgen Edusolutions also announced the appointments of strategic consultants like the Indian Institute of Management, Lucknow, for course content and design, National Institute of Financial Management (NIFM), Faridabad, for faculty training, HCL Infosystems as technology partner and Liqvid in association with BBC Active for English Edge, a language programme.
— TNS
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Fire your ambition Pervin Malhotra
— Satbir Chawla A Although the Ministry of Home Affairs renders technical advice to states, UTs and Central ministries on fire protection, fire prevention and fire legislation, fire services, being a state subject, are administered by the respective States / UTs. The National Fire Service College (M/o Home Affairs), Nagpur conducts different types of courses for training fire officers in India including a BE (Fire Engg) and the Sub-Officers Course for which an All India Entrance Exam is held. The 25-week course includes four weeks of practical attachment with a Major Fire Brigade, anywhere in India. (Private and Defense candidates have to undergo additional practical attachment for a period of 8 weeks). The course is useful for those who want to make Fire service as their profession. It provides the basic knowledge needed for protecting life and property from fires and other natural disasters and to familiarize the trainee officers with the actual fire situations, different fire fighting organisations, and with the operation and maintenance of appliances and equipments. The exam is conducted in two sessions on the same day (at Mumbai, Delhi, Hyderabad, Bhubaneswar and Nagpur). It covers General English and General Knowledge in the first session and General Science and Mathematics in the second session. The objective type question paper is printed bilingually (Hindi and English) and can be answered in either language. The questions are of the higher secondary level. Eligibility: Age: 18 - 23 years. (Relaxed by 5 years for SC/ST) Educational Qualifications: Plus two or equivalent with Science subjects. You must be able to read, write, speak and comprehend instructions in both Hindi and English. Physical standards: (i) Height: minimum 165 cm. (160 cm. for candidates belonging to hilly regions e.g. Gurkhas, Garhwalis, Assamese, Nagaland, Tribes etc.) (ii) Weight: Minimum 50 kg. (iii) Chest: Minimum 81 cm. normal with minimum expansion of 5 cm. (d) Vision: 6/6; No colour blindness. Medical Exam: Shortlisted candidates are examined by the College Medical Office for physical fitness. Those found medically unfit will not be granted admission. Results are communicated individually to the selected candidates by post.
Quotas & queries
Q Can you please confirm whether the quota for reserved category students applies to both PG as well as UG courses in medicine from this year? — Anil Kumar A Till now, all the 2,075 MBBS/ BDS seats were filled on the basis of merit only. Following the introduction of quotas in PG medical courses last year, a similar quota for SC/ST students has been mooted for undergraduate courses through the CBSE All India Entrance Examination this year. About 1,184 SC/ST students are expected to benefit from the reservation in both undergraduate and postgraduate courses. The Central Board for Secondary Education will conduct the preliminary test for medical entrance in April and the final test in May. While each state has its own quota, a total of 15 per cent seats in all state government colleges will be set aside for the All India Entrance Exams for MBBS and BDS courses.
Branch into biostatistics
— Magan Ahlawat A One option that immediately comes to mind is Biostatistics which is an inter-disciplinary field that applies statistical methods and techniques to collect, manage and analyse data on living organisms and biological systems. Biostatisticians also study the risk factors that lead to the development of a disease and apply experimental design and projection methods, descriptive statistics and specific applications to health and biological sciences. The real skill lies in identifying and assessing the sample and accurately analysing the mass of data, as in the case of bioinformatics for instance, for mapping the number of genes on a chromosome or a large study of patients. The work also involves analysing clinical trials of new medicines before they are released in the market. There are three phases of a trial: the first step is to check the toxicity of new drugs on volunteers; the next step is to study the economic viability of the drug and the last step is to determine the exact dosage. Biostatisticians perform all these assessments. However, biostatistics - and even applied statistics - are only just beginning to take shape in India. You can opt for working in any of the following areas: programme management, policy analysis or teaching. You will closely work with doctors, paramedics, pharmacologists, sociologists and other related professionals on collaborative projects in hospitals, pharmaceutical firms and large biochemical and bioengineering labs with strong research programmes and public health policy research centres to structure and plan effective public health programmes or devise strategies for disease prevention and control, population and nutrition studies etc. There a huge demand for trained professionals who can crunch numbers and feel at home with handling complex data. Exciting new methods like neural network modelling (fuzzy logic) makes this field highly challenging and fascinating for those with a bachelor’s in mathematics (pure or applied) or statistics, and computer science and an interest in health and medical sciences. Medical practitioners with an interest and aptitude for statistics can also specialise in this field. Only a handful of universities offer a specialisation in biostatistics at the master’s level. Typically a bachelor's degree in mathematics, applied mathematics or statistics is required for admission to these courses. Indian Statistical Institute (ISI), 203, Barrackpore Trunk Road, Kolkata (11 centres including Delhi (S.J.S. Sansanwal Marg, New Delhi) (www.isical.ac.in) Course: MSc Stats (Specialisation: Biostatistics, Applied Maths & Stats) University of Pune, Ganeshkhind, Pune offers Biostatistics as a component in BSc and MSc courses. IIT-Mumbai, PO IIT Powai, Mumbai 400076 offers a course in Applied Statistics & Informatics. T N Dr MGR Medical University, Chennai. Course: MSc (non-clinical) Biostatistics. University of Madras, Centenary Bldgs, Chepauk, Chennai. Course: MSc Biostatistics. Christian Medical College, Vellore Course: MSc (Medical) Biostatistics. BHU, Varanasi MSc Health Statistics Biostatistics is also offered as a subsidiary subject at the Bachelor’s degree level in BSc Zoology in some universities. Other areas where statistics plays an important role include population studies, anthropology and nutrition, the basic sciences and bioinformatics. The writer is a noted career consultant
Please send in your query, preferably on a postcard, along with your full name, complete address and academic qualifications to: Editor, Jobs and Careers, The Tribune, Sector 29, Chandigarh-160030, or at careers@tribunemail.com
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High-powered pay hike
Energy at an expected 16.8 per cent increase in average salary is followed by real estate and construction at 16.1 per cent and IT at 15.7 per cent jump, consultant agency MaFoi said in its employment survey. The trade and hospitality sectors are going to see a jump of 14.4 per cent and 14.2 per cent, respectively, MaFoi said. Textile and garments, apparel, paper and publishing, printing, mining and extraction and manufacture of rubber and plastic would witness the lowest average salary hike, it said, adding that these sectors would attract a hike of 11-12 per cent only. About 32.9 per cent of the freshers joined the energy sector, the survey said, while IT is expected to hire 26.5 per cent. However, real estate and construction prefer experienced hands. More than 78.1 per cent in this sector are experienced hands, the MaFoi study said. The hospitality sector also attracts youngsters as about 33 per cent of the workforce would be freshers this year, the study said. It presents a rosy picture for the immediate future as in the next two years, the sector would see an estimated USD 11.41 billion and 40 international brands will be present here by 2011. Besides, the "Employment outlook is positive for the coming year", the press release by MaFoi said. The sector, which witnessed a growth of 9 per cent, is likely to witness a hike of 14.2 per cent in average salary this year. The segment would attract more youngsters than any other sector, the study said. This sector also saw a constant growth of employment between 2001-02 and 2004-05. Thereafter, it declined by 0.7 per cent in 2005-06. The revival followed in 2006-07. "The boom in the tourism industry has had a cascading effect on the hospitality sector, which was a result of the increase in the occupancy ratios and average room rates. "While occupancy ratio is around 75-80 per cent, the average increase in room rates hovered around 22-25 per cent (July-September 2007)," the study added.
— PTI
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IIM-B witnesses spurt in slot-zero placements
The Indian Institute of Management, Bangalore, (IIM-B) saw 133 out of the total 256 students finding placements in the first two days of the placement procedure, a statistic unmatched across the IIMs. More than 50 per cent of the batch was placed in “slot zero” on the first two days of the placement procedure that concluded on March 8, IIM-B placement representative Aditya Kasyap told in Bangalore recently. Over 37 per cent of the batch accepted a position in consulting career. McKinsey and Company was the single largest recruiter among consulting firms in this year’s placement, inducting 15 IIM-B students, he said. The other sectors that saw a significant number of positions included finance (19 per cent), investment banking (21 per cent), marketing (seven per cent), IT (six per cent). Students were also placed in some new sectors such as operations, lifestyle and general management (10 per cent). Despite concerns of global recession and its effect on the overall placement market, 21 per cent received placements from investment banking sector. “The number of recruitments continued to be in double-digit figures,” he said, adding that the highest number of investment banks visited IIM-B. Consulting firms such as McKinsey and Company, Boston Consulting Group, Lover Wyman, Bain and Co, offered positions outside India. An IIMB student was the only one across Asia to be recruited by Blackstone Group (Real Estate, London). Mckinsey offered associate position which were at par with international B schools, he said. Marketing firms like HUL and P&G offered international locations. Of the total placements, 51 placements were made to girl students. Twentytwo girls would be going abroad, Aditya said. Prominent recruiters included Lehman Brothers, Goldman Sachs, Deutsche Bank, ING, Barclays, Merrill Lynch ABN Amro, Deloitte, Kotak, Google, IBM, Accentrure, Microsoft, ICICI Securities, J P Morgan, HSBC, Unilever, among others. IIM-B was the only B-school to have 100 per cent pre-placement offer conversion across consulting firms, he said. IIM-B Director Prakash Chandra said there were plans to increase the headcount of the faculty from 85 to 120 in the next 3-4 years. On the institute's initiative to start an offshore campus in Singapore, he said that the Indian Management Society was currently in the process of redrafting the Memorandum of Understanding to include a provision for setting up such offshore campus. However, he refused to give any time-frame for the same.
— PTI
Heart is where the home is
For the students of IIM-Bangalore, it seems the action on home front is more alluring than jobs overases as some of them have rejected offers from foreign investment banks to work for private equity and consulting firms in India. "Some of our students have rejected offers from foreign investment banks to work for private equity and consulting firms in India," IIM-B Placement Representative Aditya Kasyap said. "Since the action now is in India, students have shown a preference to work in Indian companies here or to work for companies who have branches based here," he said. Given the fact that there were lot of mergers and acquisitions happening, that would provide these students larger exposure, he said. IIM-B students were also looking for new pastures like real estate, media and lifestyle. Nearly 60 students listed real estate as their first three preferences. Nearly 10 students were absorbed by the real estate sector, he said. "There were also some interest evinced by the media like NDTV, which was looking for marketing and programme management role," he said. Out of the 256 students, four students had decided to opt out of the recruitment procedure and decided to start their own individual ventures, including entering web designing platform and starting a platform to network venture capitalist with companies seeking such funds.
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Indian women are spending longer hours at their workplaces now, compared to the time they put in three years ago, to get an equal footing with their male counterparts, according to a study by industry body Assocham.
Q Please tell me something about the Sub-officers course for getting into the fire service.
Q Since I could not clear the medical entrance exams I took up B.Sc Mathematics as I had PCBM as subjects. But I have great interest in medicine and related fields. Is there any specialisation that will make me eligible to work in the field of healthcare or medicine?
The energy sector may witness the highest increase in average salary this year, beating the IT segment and others, and attract scores of youngsters, says a leading consultancy agency.