Cheema Kalan (Nurmahal), January 16
The novel attempt by leading Punjabi singer Sarbjit Cheema to mix music in the background of social messages against female foeticide and addiction, both alcohol and drugs, proved to be successful at his native village here yesterday.

The presence of leading Punjabi singers like Sarbjit Cheema, Babbu Mann, Jazzy B, Jasbir Jassi, Inderjit Nikkuand Debi Maqsoospuri, besides others, who rule the roost on the popularity charts, was definitely a big attraction for thousands of residents from the adjoining villages. Besides, the popular songs, all singers made repeated references against female foeticide and drug addiction menace.The show, which began in the morning, continued late into the evening.

Debi Maqsoospuri set the stage rolling with his "Debi jaave sadke unha maa peu, de jihde kudian vaaste Lohri manaunde ne” (Debi salutes the parents who celebrate Lohri for their girls as a step away from traditions). Leading stage anchor Satinder Satti said, "Isn't it strange that the wombs which created the human race are attempted by society to be buried, sometimes even before their birth".

Sarbjit Cheema, the organising force behind the show at his native village, said, "I very well understand that popular singers are the first attraction for the crowds. However, if we were able to convey our message against the social evil even to a small fraction of those who attend the function, our job will be done. My idea is merely to give food for thought, which should generate at least a dialogue between people or even provoke self-introspection against the evils which seem to have become part of life in the state."

Jasbir Jassi, the voice behind popular Punjabi number “Kudi Gujarat di”, had started the idea of cultural programmes with social messages in 2005 at his native village Dalia Mirjanpur in Gurdaspur district. Jassi said hundreds of people come to listen to their favourite stars on one podium. In case the same message against any social evil was repeated by different leading stars, people will be provoked ,at least, to think once afterwards.

Jassi said many singers have started to incorporate social message in their albums even if in small numbers. Sarbjit Cheema's “Na maari na maari maa” has been very well appreciated by all.

Jazzy B said drugs and alcohol were big concerns even abroad. The issue needs repeated discussion as does the issue of daughters being despised by several parents.

Sudesh Lahiri, winner of comedy challenge on a leading television channel, had the audience in splits with his antics, particularly in mimicry of leadings stars and singers.

Gurbhajan Gill, a renowned lyricist, was honoured for his poetry against female foeticide. Also honoured on the occasion were Sajjan Singh Cheema and Surinder Singh Sodhi, both Arjuna awardees, for their achievements in sports. Maqboolpuri and Chacha Raunki Ram were also lauded for their performances.