Stand a chance
The results of the Civil Services (Mains) exam have just been declared. With the interviews beginning in April, it is important to have the right attitude and approach to stand out in the last leg of the selection process, writes S. K. Jha
Out of the 1.75 lakh-odd candidates who took their Civil Services Preliminary Test (PT) in May last, those who have cleared this are tantalisingly close to realising their long-cherished goal: getting into the civil services. Yet, the fact remains that almost 60 per cent of the 1150-odd candidates, who have made it to the interview stage of this prestigious examination, will be eliminated by the time the final list is announced.

• Work wise
  ‘Transparency breeds team spirit’

Financial Aide
Manish Kumar Singal
An investment or financial analyst plays a very important role in any company. His job is to assess the economic performance of his firm and guide the board of directors about investment decisions.

Bits & bytes
CommIT for IT professionals
Hero Mindmine, India's leading training and learning solutions company, part of the Rs 9,800-crore Hero Group, recently launched the first-ever training programme to address the communication needs of the IT Industry professionals at various levels.

Smart Skills
Brand Aid
Usha Albuquerque
Think of fast food, and Maggi noodles or McDonalds come to mind. Photocopying is always associated with Xerox, and toothpaste with Colgate. In fact, brand names are so much part of our vocabulary — Dettol, Johnson's baby products, Vicks, Coke and Pepsi, Flit — that they have become generic names to describe the product itself. This is what brand managers work towards.

Title track
Image Management
Powering the brand equity canter
By Gautam Chatterjea, Rupa & Co; pages 66; Rs 60
The writer brings to this volume the insights he has gained as a image management and marketing practitioner. Part of a six-title open management series by this author, it is aimed to appeal to the lay reader as much as to scholars. 

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