WOMEN |
Married
and money-wise Success came to her
through closed doors Making
waves |
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Success came to her through closed doors This entrepreneur with a difference makes hydraulic door closers and exports them, Kanwal Singh reports. A woman of grit can go on to accomplish whatever she puts her mind to. Neeta Chadha is one such woman. She defies all obstacles to successfully handle Supreme Agency, a company that manufactures and markets hydraulic door closers all over the country. Born and brought up in Delhi, Neeta a graduate and an MBA often helped her father, H.S. Sethi and proprietor of Everlite, the parent concern that manufactured hydraulic door closers in 1977-79. Marriage to Gurinder Chadha, a builder brought her to Chandigarh and marital bliss. Destiny had some surprises in store for this Piscean. Her father faced acute economic bankruptcy in 1985 and as the eldest of her siblings, a sense of responsibility dawned on her. She says, "Parents have always given us so much and for them even if you make a few sacrifices, I think it is worth the effort." In 1985, she took the reins of a losing enterprise in her hands and slowly and calmly worked to bring it out of economic pressures, singlehanded. She muses, "Life was tough and leaving my son here in Chandigarh was equally painful but I had an iron will and wanted to soothe the worries off my father’s forehead." In 2001, she shifted base to Panchkula and later to Industrial Area in Chandigarh. Today, she has two units running and the sky is the limit for her. She has dealers all over India and most of her time is spent travelling as she markets her product herself. Neeta says: "Handling business is not peanuts. I have worked very hard and the last four years have been very rewarding. I had faith in my calibre but this stupendous success was a bit of a surprise. I have managed to expand my market 20-fold today and over 20 types of door closers are being manufactured by us. Our main wholesale dealers are in Delhi, Bombay, Calcutta and Bangalore. Besides we have had a considerable success in AMC’s and after-sale service system that I have recently introduced. Our warranty is for 18 months and later on, we have the AMC, which is maintenance including changing of parts. This is new concept in our field. I have over 100 employees working for us all over India. Most of them have seen me grow from a little girl to their boss, so I really did not have to face any gender bias. I am like a family to them and I truly feel for them in the same way. I feel, a working woman should keep control over her temper and not bear grudges. Having a right attitude and ignoring people who do not believe in love in life and think they are demi-Gods. Never have bitter thoughts for others because by thinking negatively about others, you are placing those people at an advantage plus you are harming yourselves. This is my mantra of success. All her life, a woman is serving someone or the other. As a child, I served my parents. Then my husband, and later my children. Now, I am doing something for myself, and I enjoy it. I have a lot of hobbies that include reading, Vippasana, Reiki and meditation." She has also ventured into trading of
other hydraulic door closers and can supply these for any colour scheme
or for matching d`E9cor. The future promises an export tie-up and
extensive market survey for this pushing lady. She smiles and adds,
"People and friends from all over the world are pushing me into
these plans and, God willing, I will take them seriously soon."
With an amazing drive to succeed, we are sure her endeavours will open
more doors for her. |
Making waves For a saleswoman of South African Gujarati descent in Johannesberg, a commitment to client service paid dividends when she was named the top seller of Mercedes-Benz vehicles in the country. Many people aspire to owning a Mercedes-Benz, one of the most elite (and expensive) brands of motor vehicles in South Africa. Aasiya Mohamed made 184 sales during 2003 to make it into the record books. Her achievement was considered more significant because males dominate the field of motor vehicles sales in South Africa. As her prize, Mohamed will be jetting to Stuttgart in Germany to see firsthand how the cars she sells are made at the Mercedes-Benz plant there. Mohamed started out as one of the first finance and insurance managers with Mercurius Motors in the town of Boksburg, east of Johannesberg, a decade ago. "A year after I started, the dealer principal offered me a job in sales, where I've been since, enjoying selling vehicles," said Mohamed, who is married to schoolteacher Solly. Her sales of 184 Mercedes vehicles in one year was the highest such figure in many years, according to colleagues of the modest woman with an infectious laugh. When asked what the secret was to sell so many cars, Mohamed remarked in jest: "I can't give away that! "But I think customer service is of utmost importance— going the extra mile. That gets you lots of repeat customers and referrals by satisfied customers." — IANS A vault for experience Experience is not a bad word in women’s gymnastics is what Mohini Bhardwaj believed in and wanted to prove. She should have hung up her leotards long back but thanks to her grit and Pamela Anderson’s generosity has the resources to return to gymnastics and even make a bid for the Olympics at 25, when most gymnasts take their last bow. Of Russian-Indian parentage, it was Mohini’s lack of resources and vegetarianism that made the Baywatch actress root for her. A former All-American at UCLA, who received $ 20,000 from Anderson to fund her training. Says the gritty gal: I have this motto of living life without any regrets. That’s what made me start training again. I don’t want to look back and say I didn’t train. If I try, then no matter what happens, I know I can look back with a clear conscience." Go Mo is what we all would like to join Pamela in saying. No maiden in distress this Keira Knightley is acting as Guinevere in the new film King Arthur. She will be a new Guinevere for a new kind of audience. King Arthur, is based on historical accounts of a real Arthur who helped save ancient Britain from being over-run by invading Saxons. Gone are her songs and conflicted passions, and in their place is a warrior princess, aptly portrayed by the 19-year-old Knightley. Keeping pace with the changing times, to give the old legend a modern colour, the heroine is no shrinking violet. Instead, she girds herself in leather bands and body paint to tempt a reluctant Arthur into fighting for his crown. No maiden in distress, this Guinevere leads Arthur into battle. Gul in full bloom From a former Miss India to an anchor, a movie actress and finally to a campaigner against AIDS. Gul plays all these roles with panache. She has blossomed into a woman d heart with her career in the glamour world. In the city recently, she came across as one who spoke out her mind in a straightforward manner. As a young girl, Gul was involved with a project of garbage clearance. A firm believer in involvement in socially relevant causes and the need to step out of one’s self to do consciouness raising, Her involvement with the fight against AIDS is a proof that not only is she a woman of style but also one with a social conscience. |
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