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| CAREER GUIDE |
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Scope
for vets bright Spur your
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Scope
for vets bright A
budding veterinarian can find his placement in:
Govt agencies: Earlier, most of the vets used
to be absorbed by the state animal husbandry department as veterinary
officers in civil veterinary hospitals, polyclinics, dairy, piggery,
poultry farms, etc. Now, due to a financial crunch, the scenario is
changing and there is less demand. The work of a vet is to maintain
the health status of animals and herd improvement through vaccination,
deworming, artificial insemination and other related activities,
including updating farmers’ knowledge. Many labs also require the
services of vets for their functioning. Veterinarians are also
absorbed in the Army (Remount Veterinary Corps) and paramilitary
departments for maintaining their horses, dairy farms and allied jobs.
Police department also recruits vets for their equine/stud farm and
dog squads, which are used for patrolling and to detect mines,
explosives or to catch culprits. Government/local bodies also appoint
vets for their slaughterhouses for post-mortem examination and for
allied jobs as meat and milk inspectors for quality control. Semi-government
undertakings: Almost every state has its own milk co-operative
federation/union, which caters to the milk marketing needs of farmers
and regular supply of quality milk to people. Milkfed in Punjab,
Himfed in Himachal, the Haryana Milk Federation, Amul in Gujarat are
some such organisations. These organisations appoint veterinarians for
procurement of milk and maintaining the health status of animals in
that area. Various banks appoint vets for disbursing loans to farmers
for dairy, poultry, piggery, equine, canine units. Their main job is
to make the final assessment for viable units. Insurance companies
keep vets for insuring animals and to settle claims. Vets can join
agricultural universities after doing their post-graduation and adopt
teaching as a profession. Animal houses maintained by various
medical/pharmacy colleges and research institutions also appoint vets
for their scientific upkeep. Central institutes like National Dairy
Research Institute, Indian Veterinary Research Institute, Central
Avian Research Institute, Central Equine Research Institute, Central
Yak Research Institute, Central Research Institute for Goats, Sheep
and Wool, Central Fisheries Research Institute appoint vets for doing
research in particular areas. Here vets work as scientists and develop
new breeds, study their behaviour, maintenance and upkeep, monitor
disease patterns and control and develop new technologies for the
field. In such institutions, the recruitment takes place through a
Central agency, the Agricultural Scientists Recruitment Board. Vets
also work as computer scientists for developing suitable software for
vets and farmers. Vets can also find placement as faculty members in
medical and allied institutes, especially in the field of paraclinical
subjects. Wildlife sanctuaries, zoos and animal/bird parks, etc need
the services of the vets for the management, maintenance, nutrition,
disease control of animals/birds. Private agencies: Pharmaceutical
companies, biomedical research farms and private milk plants also
recruit vets to explore the market for sale and to get a feedback.
Vets are also involved in the manufacturing of drugs while some carry
out research in their research and development (R&D) unit. Private
milk plants also employ vets. Self-employment/entrepreneurship:
Veterinarians can open their own clinics. The opportunity for private
practice is presently limited as compared to a medical practitioner,
but is gradually expanding. Small animal/pet clinics are becoming
popular in cities as the population of pets is increasing day by day.
NGOs: Non-governments organisations such as the Blue Cross
Society, People for Animals the Animal Welfare Board/Club, People for
Ethical Treatment of Animals, Gaushalas/Gausadan employ vets. Avenues
abroad: Many veterinarians prefer going to Canada, the USA, New
Zealand, Australia, etc. They are required to clear the Doctor of
Veterinary Medicine examination for private practice or a state job
there. The veterinary profession is a highly paying and valued
profession abroad. The writers are from the Department of
Veterinary and Animal Husbandry Extension, Punjab Agricultural
University, Ludhiana. |
Spur your study Intelligence quotient plays a part. So does our emotional quotient. Some of the other factors which play a vital role are: patience, concentration, non-erratic study patterns, self-confidence, ability to absorb setbacks and starting again, if derailed. These can help achieve objectives and make the most of what they have in a way that will surprise them no less than others. One of my students was a plodder. What came easily to his girlfriend and classmate, he had to struggle for. But with his steely determination and steady effort, he bagged the degree, got a job in a newspaper and is now a senior journalist. He mastered a difficult professional subject, despite his weak English and got a stringer’s job. The progress was slow, but he overcame obstacles. Desire to learn motivates. Those who believe in themselves succeed. Here’s an action plan. Build a bridge between what you know and what you want to know. You begin to progress. In study, nothing succeeds like success. The act of communicating to someone else what you have learnt is a sure way of fixing it in your mind. You digest information when you speak or teach. You learn by doing. Mix theory with practice. Principles show the abstract nature of a subject, practice the practical. It is necessary, in the study of a language, to learn rules and vocabulary. But you ought to read the language, talking in it and listening to it in various ways. Discussion is essential. You learn as much from lectures, books, but no less from mixing with others and exchanging their learning. Similarly, if a teacher gives you a tutorial — private chat on a subject — do not miss the opportunity. Informal teaching is sometimes a lot better than cut-and-dry classroom lessons. Read more in less time. What you have to acquire and accomplish may dishearten you. Speed helps here. It is possible for you to train yourself to read fast. Adopt dual method of concentration and application. It means taking two books on the same subject — one dealing with the subject in detail and depth. The other is summary. See the wonderful results. |
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Graphic designers have ample choices Q Please tell me something about graphic designing and how should I prepare for a career in this field? Amit Chabbra A
Graphic designing is a key component of commercial art that involves several related disciplines such as typography, illustration, photography, painting, etc. Graphic designers work with print, film, pictures and patterns. They layout text and pictures for books and magazines, advertisements, posters, greeting cards, calendars, stationery, sales brochures, product packaging, POPs (point of purchase material), credit and title sequences of films, outdoor media like hoardings and kiosks, TV and websites. Anyone who wishes to make a career in this field of art must possess a keen sense of aesthetics combined with loads of creativity and imagination. Today, graphic designers have a plethora of choices. These range from being part of creative teams in advertising agencies, publishing houses, in dotcoms, software and television production houses, art schools and in corporate communications departments of companies. Yet others work with NGOs on social communication, while others choose to freelance, or set up their own design studios. Premier institutes specialising in graphic design are the National Institute of Design, Ahmedabad, the IIT, Mumbai and the IIT, Guwahati. Graphic design is a specialisation offered in the Bachelor of Fine/Applied/Visual Art/Design courses at all leading art colleges such as Sir J.J. Institute of Applied Arts, Mumbai; the College of Art, Delhi, Chandigarh and Lucknow; Jamia Millia Islamia, Delhi; Maharaja Sayajirao University, Vadodara, Kala Bhavan, Visva Bharati, Santiniketan (WB); the Govt. College of Arts & Crafts, Kolkata; Banaras Hindu University, etc. While the courses at the degree level are of four years duration, the diplomas offered by polytechnics and private institutes range from a few months to a couple of years. Most of these institutions, including the IITs, also offer courses at the Master’s level.
Ad industry Q I am in second year of college. I am keen on joining the advertising industry. I am not very good at maths. Can I still become an account executive? Jasbinder Singh A The client servicing department in a typical ad agency is manned (and womanned) by several account executives (AEs), working under an account planner, who, in turn, may report to the
group head. After receiving a detailed brief from the client, the account executive (who, by the way, has nothing to do with accounting or bookkeeping. In advertising parlance, each client is called an “account “) works out a strategy based on the brand’s positioning, its USP (unique selling proposition) and its communication objective. This done, the creative and media department are briefed and after considerable brainstorming over endless cups of coffee, a creative strategy is hammered out. Involved with the campaign from day one till the very end, the AE’s job also involves coordinating with the art department to ensure a high level of creative output and with the production department to make sure that TV spots, jingles, brochures, posters, and all printed or fabricated stuff is of the required standard and that the execution of the ad is in keeping with the client’s image and communication objectives. Although an AE’s work is high-pressured, it is adequately compensated for in terms of remuneration and promotions if s/he is resourceful, ambitious and diplomatic in handling people. While better agencies require an MBA, some others will be satisfied with a BA in economics or a diploma in marketing or mass communication. — Pervin Malhotra, Director, CARING Please send in your query, preferably on a postcard, along with your full name, complete address and academic qualifications to: Editor, Query Hotline, The Tribune, Sector 29, Chandigarh-160020, or at careerguide@tribuneindia.com |
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