Strains of Punjabi pop
Varinder Singh

THE hip-hop beats of the dhol, rash of singers, mushrooming of music companies, a new ready-to-serve masala breed of music directors and composers and video directors have managed to make Punjabi music an industry. Efforts to showcase Punjabi culture and globalise it, albeit in a limited manner, almost make music appear as an alternative to agriculture, which is losing its sheen. This phenomenon has, however, invited the wrath of quality-conscious singers and listeners. Discerning singers, composers and connossieurs feel that the focus should be on quality of music and singing.

• Poor index of Punjabiat
• ETC Music Awards
• It’s back to folk now