It comes, it performs,
it melts away
Peeyush Agnihotri
AT
a serious level, the Net has changed the way business and
communication is conducted. For the young, it is another way to
express themselves and indulge in some collective antics.
The latest mania that
has gripped young Netizens worldwide, India included, is mail
amongst their group on where and when to meet. Each person in turn
mails a few others among his or her group. The venue is usually a
crowded place. Slowly, Netizens in hundreds start assembling at the
predetermined spot. Not virtually but actually. Then the group
leader asks everyone to perform synchronised antics, like waving,
cheering or shaking a leg in unison. To protect the event from going
haywire or being hijacked, participants aren’t told exactly what
the mob is supposed to do until just before the event happens.
Act performed, they
melt away in crowd taking everyone around by surprise. Such a mob
that communicates through the Net to perform what Punjabis would
call a shosha is called Flash Mob.
It’s happening
A performance. A
Net-driven social movement or just a way to drive the onlookers
crazy. Whatever be the underlying motive of flash mob, it is already
making heads turn. Literally.
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The first flash
mob was organised in May at Manhattan this year.
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Europe’s first
"flash mob" hit Rome last month when a group
thronged a bookshop and peppered staff with queries about
non-existent books.
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A Delhi-based
flash mob site, www.delhimobs.com, was launched last month.
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Flash mobs are
sweeping the world through e-mails and the Internet,
especially via blogs.
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Short for Web
log, a blog is a Web page that serves as a publicly accessible
personal journal for an individual.
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In Nigeria
people used their cellphones to help organise protests against
last year’s Miss World pageant.
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Similarly,
protests were organised nearly two years ago against the
government in the Philippines using cellphones.
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Psychologists
term it as misuse of technology.
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It happened in New
York, San Francisco, Nigeria, Amsterdam, Paris, Vienna and Zurich
far away and in Mumbai not so far away. In Mumbai last month on
October 4 at 5 pm, to be exact, nearly 70 Netizens gathered at the
Crossroads shopping complex. Then they started shouting: "Reliance
Khareedo Paanch Sau, Infosys Becho Ek Hazaar," in
stockbroker-like fashion. The mob then broke into impromptu Garba
followed by freezing ala mannequins. After that all 70 of them
opened their umbrellas and melted into the crowd.
That left the
onlookers zapped.
Down the memory
lane
Recalls Bijoy
Venogopal, a flash mob participant, who has posted his experience on
one of the famous portals: "It all started with an e-mail from
a colleague on Friday afternoon, which asked me to look up a new
blog for Mumbai flash mobs with a link to their Website. I followed
the link and filled a form that swallowed my name, e-mail and mobile
phone number when I clicked submit. About 8 pm my cellphone trilled.
"Hi! this is Rohit," the caller said, and without much ado
asked me to check my e-mail. His message, titled ‘Mumbai Flash Mob
#1 tomorrow’ contained agonisingly detailed instructions. First, I
had to synchronise my watch and cellphone clock to
www.timeticker.com. There were particulars of the exact time — ‘timing
is everything,’ the e-mail proclaimed — and the venue, called a
‘Flash Site.’ I also received an SMS from Rohit asking me to get
in touch with Anupama, a flash mob volunteer. Anupama instructed me
to meet her at a location — a ‘Meeting Pad,’ in mob lingo —
near Crossroads at 4.40 pm. Not earlier, not later. She briefed me
about the ‘act’ to be performed — a comedy in three parts: the
stockbroker routine, the garba dance and 30-second freeze.
She reminded me to carry an umbrella."
The Mumbai Police
found it ‘amusing’ but passed an order banning such activities
in future, citing security reasons.
Netizens and
psychology
Given half-a-chance
Netizens in Chandigarh are only too eager to perform such kind of
collective act. "Yeah! I read the concept of flash mob and even
saw the Mumbai telecast on one of the news channels. I found it
great. Given a chance, I too would like to indulge in such a gimmick
if it happens in Chandigarh at all. It is harmless and why should
police act like a wet blanket? Creating waves during cricket match
is also a harmless mob synchronization. If that’s not a crime, why
flash mob is?" asks Nazrana Nagrath, a collegiate and a WWW
aficionado.
Chandan Virk, a
21-year cyber caf`E9 regular, says that he became aware about this
concept through a friend’s e-mail. "Technology is enabling a
lot of changes. The flop side of the story is that anti-social
elements are getting more networked thus facilitating crime. I don’t
mean to say that flash mobs are anti-social but when so many
youngsters act in unison, you can’t predict which way the mood may
swing. And once triggered towards the wrong way, it may be hard to
control," he avers.
Psychologists view it
nothing more than a bizarre behaviour by a particular class of
people who are not focussed.
"It’s a misuse of technology. Earlier, the group leader used
to gather mob by going to everyone’s house. Today, mob is just
e-mail away. This type of tactics are resorted to by those
youngsters who do not have clear-cut goal in life. They have never
experienced success and participation in such events gives them a
high or a kick. In such cases mob acts on impulse and the group
leader has a hypnotic effect," says Promila Vasudeva, a
Professor in Department of Psychology, Panjab University,
Chandigarh.
Flash mob. Perhaps the
concept is here to stay till Netizens find something wackier.
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