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GLITZ & GLAMOUR The Fashion Design Council of India’s (FDCI) latest proposal is sure to earn them brownie points. The decision to host the Lakme India Fashion Week (LIFW) four months ahead of schedule to synergise the event dates with the international buyers calendar, will cheer the Indian designers no end. Says the Executive Director, FDCI, Vinod Kaul: “We decided to move LIFW from July to April, as we need to synergise the event dates with the international buyers calendar. We have decided to schedule the LIFW 2004 just before the Australian Fashion Week, which is held in the first week of May.” He adds: “The month of April also gives both domestic and international buyers, enough lead time to place their orders with designers for the Fall/Winter season, and we still have adequate time to organise a second market week in Mumbai later in the year.” While with this decision the FDCI is continuing its stance of “meaning business”, for the designer frat it translates to more work in lesser time. The good news, however, is that the international buyers are just as serious about the Indian markets and ramps. Mr Kaul pointed out that the shift in dates was also an outcome of the suggestions and feedback received from international retailers at the New York Fashion Week (NYFW) and Milan Fashion Week (MFW). Therefore, India’s “largest B-2-B fashion mega-event” is now scheduled for April 23-29, 2004. And the venue is the national Capital. |
Get your skin-food at Eleganza For a dermatologist-cum-cosmetologist, Dr Seema Malik, elegance is also about looking good, but without compromising on health. ‘Eleganza’ – her brainchild has been inspired from the English word elegant, and is seeking to emerge as a one stop for all beauty treatments. While she has donned the hat of a cosmetologist after “extensive training programmes” in Italy, the doctor in her warns that all “cosmetic procedures should be carried out by an expert.” “The laser technique for removal of unwanted hair has become so common, yet not all can handle a laser. Even doctors need to be trained specially to handle a laser,” says Dr Malik, who runs Eleganza “with a team of specialised doctors and therapists and her husband, Dr V. S. D. Malik, a surgeon.” “Eleganza believes that a healthy mind lives in a healthy body. While only a minority can boast of that, others can bank on Eleganza,” says Malik. Well-trained therapists, specialist doctors, aestheticians have been enrolled to carry out advanced treatments. “From a simple facial to more advanced treatment we carry it all out to help people look good without damaging their bodies,” adds Malik. She goes on to say: “People are confused by the prices and the claims made by various beauty clinics, but even safe options, like a laser treatment and liposuction, can prove to be hazardous unless it is carried out under medical supervision.” Seema offers: “Doctors or cosmetologists have to understand the basics of the treatment as well as the details of the patients health and skin type to carry out the treatment.” Apart from specialised staff, Eleganza also boasts of the latest in technology to provide the “best care”. “We use the latest laser to help people rid of unwanted hair. We are also the only ones to offer a special treatment for wrinkle free skin. This unlike botox, which is actually an exo-toxin used by other beauty clinics, is a highly safe procedure of getting rid of the ugly lines or wrinkles that crowd ones face.” Seema elaborates: “The gel technique is injecting the filling material into the wrinkles. We see the difference in minutes and unlike Botox, which paralyses the muscles, this treatment poses no damage. It lasts longer and is both faster and safer.” The alterations apart, Eleganza also offers traditional therapies based on ayurvedic rejuvenation, aromatherapy and acupuncture. And when Seema is not making people look beautiful, she keeps herself occupied in social work. Seema works through SHARP, an NGO dedicated to the uplift of the weaker sections of society. |
Sveni: Adding passion to festivities Bholasons Jewellers have launched their latest range of festive diamond solitaire jewellery, Sveni. The range was unveiled by the Marketing Director, Europe and Asia, Diamond Trading Company, Mr Nicholas Graham Smith, along with Mr Subhash Bhola of Bholasons Jewellers. Models Shyla Lopez and Diana showcased the collection of solitaire rings, earrings and pendants exquisitely embedded in yellow and white gold. Referring to the penchant for diamonds in India, Smith said: “We see a gradual shift in the attitude and buying behaviour of the Indian consumer who now prefers diamond jewellery to its traditional counterpart, gold.” Which is why the company is aiming to cater to all the price points by providing a variety of collections in diamond jewellery. The Sveni range of solitaires, exquisitely embedded in yellow and white gold claim the house is “sure to add brilliance and passion to the festivities.” |
Ghai to direct a musical love story The silver jubilee celebrations of film maker Subhas Ghai’s Mukta Films were marked by the announcement of two new films to be produced. While Abbas Mustan will direct Aitraaz the showman will don the director’s cap for Kisna- The Indian. While the Aitraaz, a thriller, will have Akshay Kumar along with Priyanka Chopra and Kareena Kapoor, Kisna will have Vivek Oberoi, Isha Shravani and a British actress, who is yet to be identified. The bit of information that Ghai provided on his new venture Kisna is that, it is a “musical love story” set in 1930s and the “various happenings during that era.” |
Actor Thampu Anthony, Director of Photography, Keith Gruchala along with the executive producer Bobby Nair of Rajiv Anchal’s film ‘Beyond the Soul’, which was screened at the 34th International Film Festival interacted with the students of Asian Academy of Film and Television (AAFT). The crew spoke to the students about the techniques of movie-making and drew parallels between the Hollywood and Indian film industry. Aspiring actors, directors and producers were counselled on how to embark on the journey to success. |
Van Heusen has launched the ‘Mettle Collection’, a line of formal clothing for men. The collection includes shirts in subtle metallic lustre and in vibrant shades. According to the company, the range signifies the “inner steel and strength”. Made from cotton by polyester, the weaves include bar twirls, structured eyes and PPO Chambrays. And for the men who wish dazzle and shine, there are the “bright shirts in flashy hues” from Indigo Nation. The shirts, it is claimed, will “take you on a one way trip to the 60s and the 70s”. The range, titled, ‘Neon’ comes in Dobby, Pleats, Saddle, Stitches and Diabolical diagonal stripes. The other features include a three-button cuff, high neckband and a long collar. |
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