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The myth of the radio
being a poor cousin of television has been shattered. Radio has clearly
emerged as an alternate medium as it offers more value for money. The
advertisement rates for radio are much lower than for traditional media
like print or television. It is the most effective medium when the time
period for various schemes or promotions is short as in the case of
mutual funds, says Hardeep Singh
Chandpuri.
YOU
are tuned in to the recent hit by Def Leppard which fades into the
latest Bollywood chartbuster, and then the traffic beat comes on and
tells you which roads to avoid and suddenly the chirpy radio jockey
plays Take my breath away from Top Gun, you travel back a
couple of years and the vivid memories of that first date creates a thin
watery layer in your eyes. That's the power of Radio.
Poet
of hope and humanism
Amar Chandel
HARBHAJAN
Halwarvi has straddled two apparently unrelated genres of writing
which may not be diametrically opposite, but are not complementary
either. Despite being a colleague of his for more than two decades, I
have always wondered whether it would be more appropriate to call him
a journalist who also writes poetry or a poet who also happens to be
Editor of Punjabi Tribune.
Spirit of adventure
Hot wheels amid dense
jungles
Vivek Sharma
AFTER
the discontinuation of camel trophy, Simex Rainforest Challenge, an
international off-road rally became a world-famous 4x4 event. The Rainforest
Challenge is held in the tropical rainforests of Malaysia and is a cocktail of
adventure, driving, navigation and recovery skills and it tests manpower,
machine power and winch power.
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