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Sunday, November 10, 2002
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Why
selling doesn’t buy any more
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| SINCE
the end of the last decade, the tactic of spinning out marketing
gimmicks to raise bottomlines seems to have lost much of its sheen. This
trend has become more pronounced in the last year or so. However, there
was a time when advertisers could manoeuvre consumers into buying
anything, says Prerana Trehan.
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Does
Pakistan have a future?
TALIBANISATION
of Pakistan, by way of creeping aggression, cannot be ignored any
longer. Afghanistan failed to provide ‘strategic depth’ to Pakistan.
The reverse process would start now. The Afghans may, in a not-
too-distant future, capture economic power of Pakistan. The ultimate
battle is likely to be between Punjabisation and Talibanisation of
Pakistan, say SK Datta and Rajeev Sharma
in
their new book Pakistan: From Jinnah to Jehad.
Leading
the leadership race
Kanwalpreet
ONCE
there were two friends, a mynah and elephant. One day the elephant said,
'You know, all my life I have wanted to fly. I have always dreamt of
what fun it would be to fly over the village and look down at the houses
and people, to glide over the river and the jungle. Do you think I can
fly? "Sure, you can," said the mynah. He pulled a feather from
his tail and said, "Here take this feather and hold it firmly in
your mouth. Then flap you ears as hard as you can and you will
fly."
Wonders
of gem therapy
Zoya Das
AT
a time when urban Indians are increasingly turning to their roots, a
strange development has occurred among the younger generation.
Spiritualism has become the ‘in thing’ for this section of upwardly
mobile teenagers and youngsters in their early twenties. But they do not
have the time or patience for rituals.
In the spotlight
Engineer who
has designs on celluloid
Firdaus Ali
"WHAT’S
a computer software engineer doing in the world of films?" you ask
Somnath Sen and pat comes the reply, "I’m designing the world of
celluloid now!" Sen is an
Indo-American writer and director of the film Leela, starring
Dimple, Vinod Khanna, Deepti Naval and Gulshan Grover, among others. Leela
is based on the lives of expatriate South Asians in the USA. Leela
(played brilliantly by Dimple) is an aware, liberal visiting professor
from Mumbai.
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