Monday, July 9, 2001 |
With 13 crore registered users, Microsoft Office is already a best-selling product. How do you improve it? Add features and re-launch it. Microsoft has successfully used this formula several times as it steered its popular software suit through various incarnations. Every time users bought the upgraded product, they thought that it had all the conceivable features. Yet, soon enough, the company came out with a newer version that was even more feature-rich. THIS
led to a peculiar situation when most of the users would not use many
features. In fact, according to Microsoft sources, it was found that
most of the customers were using less than 20 per cent of the
features. |
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