Saturday, March 3, 2001  

Lessons that companies teach
by Aradhika Sekhon

ILLUSTRATION BY RAJIV KAUL

THE reason for such activities is that mega corporations have realised that children constitute a huge market. In addition, it is assumed that the buying trends of an entire family can be influenced by the child of the house. Thus, the institutions of learning are rapidly being converted into marketplaces, and each child into a consumer with distinct preferences.

 
WINDOWS SPECIALS
 
WINDOWS COLUMNS
 
FOR CHILDREN