Deepti has a lot to smile about
SHE may not have clocked a major hit
in Bollywood but stunning model-turned-actress Deepti
Bhatnagar is a rage in the south where she had the lead
role in such blockbusters as Pelli Sandadi and Auto
Driver in which she acted as Miss India.
Despite her Telugu
successes, Deepti pines for recognition in Bollywood. A
dozen-odd megabuck assignments in southern films still
dont compensate for one good Hindi hit, she feels.
But now the oomph girl may
not be far from her goal, thanks to the small screen.
Deepti has recently replaced Ruby Bhatia as the tough cop
in Yeh Hai Raaz on Star Plus.
"I really love doing
this role," says Deepti and adds, "In most of
my films I play a glamorous role.
But in Yeh Hai Raaz its
a new challenge as I have to play a tough cop who
doesnt smile much. Initially this was difficult
because I enjoy smiling. However, if a role demands it, I
better look and talk tough."
In any case with this new
role and her ever-increasing demand as a high profile
model, Deepti can do all the smiling in private life.
The flip
side of stardom
Its an oft-repeated tale of
people being bitten by the movie bug. But Neeyat,
which started recently on Zee, promises to be different.
The serial is the story of
two women mother and daughter who land in
Mumbai as film actresses under different circumstances
and with different purposes in mind.
The plot encompasses the
womens burning ambitions, their clash of egos, the
hot scandals, the hypocrisy and manipulations in the film
world which often lead to hurt and frustrations of those
who are lured into the arclights.
One of Neeyats
strong points is its cast comprising Neena Gupta, Shahbaz
Khan, Pankaj Dheer and Anju Mahendroo. There are guest
appearances by Jeetendra, Dara Singh and others.
Maharana
Pratap discovered
The search seems over. And Gufi
Paintals Maharana Pratap The Pride
of India has reportedly been identified. The serial
shot mostly on location in Bikaner, Udaipur, Chattisgarh,
Kumbalgarh and Jaipur, had not introduced the central
character in its first run. Simply because it covers
eight decades of the rulers of Mewar and Rajputana.
The serial which went on
air on the national network in January 1998 coincides
with the 400th death anniversary of the great warrior,
Maharana Pratap.
All the time a hectic
search was on to identify the appropriate star who could
portray the great Rajput leader. And the surprising
choice is said to have fallen on Vinod Khanna.
Surprising, because the
actor-turned-MP is past 50 and may not be in his physical
prime to do justice to the role.
But director Gufi
Paintals logic is simple he wanted a big
star. Since most of the leading lights of television he
considered were too over-exposed to fit the role and no
big film star wanted to switch over to the small screen,
so Vinod Khannas acceptance of the role was just
what the doctor ordered.
A good actor in his time
and now a part of the ruling party. Could there be a
headier combination?
On a
high
It was a simple brief. A light feature on
tantriks who sit outside Delhis famous Hanuman
Mandir. But somewhere at the back of producer Nalin
Mehtas mind was the mandirs nefarious drug
connection. And his hunch was proved right.
Mehta came across a sadhu
with dishevelled hair, glazed eyes and dirty clothes.
A few rupees passed hands and the self-styled Sadhu agreed
to take the unit on a guided tour of the local haunts of
all drug addicts the biggest of all being the
doping pavement just 300 yards from the
all-important Connaught Place police station. "It
seems the police in the area was aware of the activity
but was either reluctant to take action or was a party to
it," says Nalin Mehta.
And from there started a
virtual tour of Delhi.
The information about the
supply routes, the rates, the agents in short, the
works, "It seems the police in the area was aware of
what was happening but was either reluctant to take
action or was a party to it," says Mehta.
The result: A stunning
programme Beech shahar on India TV.
Dont miss this gem of a show which, for the
umpteenth time, highlights the much reported connection
between the cops and the drug lords.
Discovering
young talent
It was a hall full of
young whiz kids. The nine-city final of the Discovery
Channel quiz in which 1,500 students from 55 schools
participated was held at Delhis IIT auditorium.
Quiz master Derek
OBrien kept the students and audience ticking all
through with an endless volley of questions. All through
it was a close competition and the winning teams were
decided in a nail-biting finish.
Delhi Public School, Noida
and Mount St Marys Delhi were the jubiliant winners
respectively. "Our constant endeavour has been to
arouse young peoples natural quest for
knowledge," said Kiran Karnik, managing director of
Discovery India. "This quiz offers us an opportunity
to make learning an entertaining process."
Indeed, the spirited
response of young people and their knowledge of the
environment showcased the social message which Discovery
drives home with each of its programmes.
Marketing
strategy
If Coke can use VJ Maria
Goretti for its ad promotion (Kya Bolti Tu), can
Pepsi be far behind? The generation next drink has signed
MTV VJ Cyrus Broacha to promote its Cool Gear
whereby teenagers can exchange crown caps supplemented by
money for accessories like, rucksacks, bubble watches,
pencil pouches, scales, sharpeners and water bottles.
The two cola giants have
found a booming market of enthusiastic young people
hooked to the MTV and Channel V culture to promote not
just their soft drinks but also accessories.
The marketing logic is a
winner all the way. First you buy a Pepsi or a Coke, save
its crowns and then put in more money to buy the
accessories which are endorsed by VJs of music channels.
Could there be a cosier marketing arrangement?
Mukesh Khosla
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